Peninsula.com, September 27 (Reporter Yu Qianqian) How to make a drama account that meets the taste of the audience? How to portray the "emotions" in the plot number? ...... On September 27th, the seventh big V sharing salon of Qingdao's "Internet Big V Thought Sharing" series of activities, hosted by the Cyberspace Administration of Qingdao Municipal Party Committee and undertaken by Peninsula.com, was successfully held in the service ecosystem of the party and masses in the Internet industry in Qingdao. Tian Kun, a data analyst of Gumai Jiahe Technology Co., Ltd., was invited to share the theme of "Drama Incubation Experience", and the network big V of the Municipal Self-Media Association participated in the event.
The content of the short video plot number has been upgraded
At the event, the Cyberspace Administration of Qingdao Municipal Party Committee first awarded Tian Kun, representative of the Gumai Jiahe Lecturer Group, the title of "Honorary Lecturer of Qingdao Self-media Lecturer Group". As a leading MCN company featuring content creation, achieving hundreds of billions of traffic and leading the market. Gumai Jiahe has been deeply engaged in the mobile Internet for many years and is committed to providing diversified high-quality short video content for the majority of users. At present, Gumai Jiahe has nearly 1,000 high-quality artists, and is good at creating explosive models and incubating super IP. The network has accumulated 1.2 billion+ fans, and it is a top-3 strategic cooperation MCN organization on all platforms.
During the activity, Tian Kun closely focused on the incubation theme of the plot number, took the development and changes of the plot number in recent years as the starting point, and analyzed the development trend of the plot number in the Internet era in simple terms. Tian Kun pointed out that in the case of the track rolling, the short video plot number began to be further upgraded, tending to higher quality + strong immersive experience (the output of values/emotions); No longer rely solely on the camera or screenwriter, but by a director with stronger comprehensive ability to control the content and quality of the entire video; The pursuit of more detailed plot entry and emotional experience has higher requirements for shooting quality. At this stage, the requirement of "strong immersive experience" is to allow the audience to fully immerse, directly hit the audience's emotions, mobilize the audience's emotions to better understand the plot, and let the audience appreciate the values from the plot.
Distinctive features seize the new blue ocean of the drama track
In 2023, the short video track will show a trend of explosion, and the phenomenon of chasing dramas in Douyin and Kuaishou will gradually increase, which means that micro-short dramas will enter the new blue ocean and gradually highlight their commercial value. With the explosive growth in the past two years, there are more and more entrants to the emerging track of the plot, the themes of the works are richer and more extensive, and the production is becoming more mature and refined.
Tian Kun said that some people feel that now there are more and more plot numbers, the homogenization phenomenon is becoming more and more serious, the track is crowded, and there is no possibility of overtaking. In essence, the plot number is the most easy to overtake account type, everyone will always get tired of watching by appearance, there will always be better than you sing by singing, and there will be all kinds of people to imitate after a while... It's always drowning under the same label. The plot is different, as long as the content is excellent, you can achieve fast overtaking, and the unique plot can even directly create a track, and it is difficult for others to imitate.
Tian Kun believes that high-quality content is the key to ensuring traffic, so video creators need to dig deep into the psychology of users, deeply cultivate the vertical category, and seize the track. "In general, the dividends of the mobile Internet industry have basically peaked, and short video, as a new outlet for the development of the audiovisual industry, has ushered in a new round of challenges." Therefore, short video producers should actively adapt to the consumer culture environment, create cultural products that are closer to the public and in line with mainstream social values, and achieve sustainable development.
Qingdao network big V has something to say
In the interactive session, representatives of the participating network big V also shared the creation process and experience of their accounts, and the atmosphere of on-site exchanges was hot.
@青岛吃喝玩乐说道, thank you for bringing together our self-media people to share our creative experience, speak freely, learn a lot, and look forward to the next issue!
@娱乐日爆社说道, I think that if you want to do a good plot number, you must first do a good job of suspense, if a storyline can be twisted and turned, interlocked, give enough suspense, attract the attention of fans, and increase their desire to watch it, the story is already half successful.
@点亮青岛表示, as a local self-media in Qingdao, we must have the spirit of assistance, exchange, comparison, and repetition in the production process, and create works that reflect the characteristics of the island city and be creative, so that more people pay attention to Qingdao and like Qingdao.
@大胆熊表示, I am honored to participate in this Joy Exchange, meet many like-minded friends, and exchange their creative experience together. I have always felt that our self-media industry should be such an atmosphere of solidarity and mutual help, and I hope that we can also contribute to our hometown in the future.
@小丛来啦说道, after listening to Mr. Tian's sharing, my personal feeling is that to maintain the excellence of content, we need to maintain the psychological expectation of account transformation at all times, constantly optimize content and review, and add fresh elements with the times to avoid the risk of being eliminated by the platform.
@枫叶频道认为, only by using your brains and emotions to create truly life-like and core content can you gain the love of fans and the favor of traffic for a long time.