With the continuous introduction of new technologies such as AIGC and digital humans, the traditional marketing strategies, methods and tools of enterprises are being changed, and all industries are calling for more novel, digital and efficient marketing innovation methods. As an important entrance to the immersive experience of real people in the metaverse and a key element of AIGC, digital humans have ushered in a development boom with the progress of the metaverse and AIGC industries.
On September 22, during the Huawei Connect Conference 2023 "Accelerating Industry Intelligence", HUAWEI CLOUD, enterprises from the China Academy of Information and Communications Technology Virtual Reality and Metaverse Industry Alliance, Guizhou E-commerce Cloud, Xu Fuji, Wondershare Technology, and Huafu Securities gathered together to discuss how digital humans can empower the development of the industry as a new digital marketing tool, focusing on the theme of "Digital Human Live Streaming Empowers Thousands of Industries and Sharing New AIGC Opportunities".
During the meeting, Lv Yangming, President of HUAWEI CLOUD Media Service Product Dept, delivered a speech, sharing what a digital human is in Huawei's view and why Huawei should support its partners to be a digital human. First of all, digital humans should be born in the cloud, grow up in the cloud, and be used in the cloud, so that digital humans can continue to develop. Secondly, from the development state to the operational state, making a digital human is the first step, and how to apply the digital human to thousands of industries is more important. Third, we must also care about where digital people are stronger than people when applied in the industry field, for example, digital humans can live broadcast 7*24 hours, can also speak multiple languages, can generate a variety of desired images, and use AI to produce videos with diverse styles, these are the basic capabilities. AIGC is reconstructing the digital content production model, and HUAWEI CLOUD MetaStudio is based on the Pangu Digital Human Model to build a digital human live broadcast to empower applications in various industries, such as helping farmers, businesses, and Chinese enterprises going global.
Lv Yangming, President of HUAWEI CLOUD Media Service Dept
Customers from various industries also shared their marketing innovations based on HUAWEI CLOUD digital humans. Digital humans not only helped Guizhou to export goods, but HUAWEI CLOUD also cooperated with enterprises such as Wondershare Technology and Xu Fuji brand to broadcast live in various Chinese, so that the world can understand China's high-quality products. Of course, some partners shared the digital human production platform based on HUAWEI CLOUD MetaStudio capabilities, making it easier and faster for customers to use digital humans.
Digital people empower farmers, digital sales of agricultural products innovate, and Guizhou's agricultural products go out of the mountains
At present, under the strategy of rural revitalization, live broadcast to help farmers, as a new tool for digital business to revitalize agriculture, is bringing broad market space to rural industries. Li Chunhua, Operation Manager of Guizhou E-commerce Cloud Local Business Unit, said: "In this process, Guizhou E-commerce Cloud encountered many challenges, such as few live broadcast talent resources in Guizhou, strong amateur nature of trainees, difficulty in professionalization, low training and transformation of trainees, long live broadcast conversion cycle, and difficult to achieve results. Guizhou E-commerce Cloud Co., Ltd. and HUAWEI CLOUD MetaStudio digital human live broadcast solution use AI to build a professional digital human anchor assistant based on the Pangu digital human model, reducing the difficulty of live broadcast and improving the value of live broadcasting. Through digital people and digital technology, help the upgrading of the live broadcast industry. With the construction plan of technology + platform + talent, accelerate the digitalization process of e-commerce in Guizhou. ”
Li Chunhua, Operation Manager of Guizhou E-commerce Cloud Local Business Unit
Digital humans empower the retail industry, build a lightweight digital marketing platform, and help enterprises reduce costs and increase efficiency
Recently, Xu Fuji used digital humans for the first time to sell live streams, and Ye Xin, general manager of his e-commerce business, shared how digital humans empower dealer live streaming business through digital humans. The annual sales of the live broadcast room of Xu Fuji's flagship store are more than 40 million yuan, and the monthly exposure in peak season can reach 300 million. However, there are bottlenecks in the development of Xu Fuji's store live broadcast business, mainly due to the high investment in live broadcasting, the number of complex products, the large number of stores, and the difficulty of unified management of the live broadcast output, resulting in dealers not daring to invest in the store live broadcast room. Xu Fuji and HUAWEI CLOUD empowered dealer stores with digital live streaming, effectively solving the pain points of brands and dealers, greatly improving the quality of live streaming and the number of dealer live broadcast rooms. Digital human low cost and unified image, Xu Fuji through digital human live broadcast, unified brand image, unified product introduction, help dealers live broadcast room reduce costs and increase efficiency, achieve new traffic and new growth. Compared with the original live broadcast room of the dealer, the live broadcast room of the test store increased by 31% in the number of views, the viewing time increased by 99%, the conversion rate was 8 times, and the transaction amount was 10 times, which has achieved initial results.
Ye Xin, General Manager of E-commerce Business of Xu Fuji International Group
Digital humans empower the financial industry, improve the efficiency of digital tools, and redefine the form of financial services
Today, digital human technology has been integrated into thousands of industries, but in the securities industry, the wave of digital human innovation has just begun. At the conference, Li Ning, the proposed chief information officer of Hua Fu Securities and general manager of the digital intelligence empowerment department, shared his exploration and thinking in the field of digital humans of Hua Fu Securities. Huafu Securities has explored digital human technology in a number of business scenarios, such as using digital humans to explain investment knowledge and Q&A interaction for customers, market information broadcasting, employee avatars and other innovative scenarios. Li Ning believes that there are three application directions that need to be focused on: "AI-Hi human-machine collaboration", "digital twin", and "7*24 accompaniment", and hopes to explore more business scenarios with HUAWEI CLOUD.
Huafu Securities intends to serve as Chief Information Officer and General Manager of Digital Intelligence Empowerment Department Li Ning
Digital Human Empowerment Enables Enterprises to Go Global: How to Help Sellers Sell Orders Overseas?
With the advent of the digital era, cross-border e-commerce has also become a new direction for the development of many enterprises, many enterprises face problems such as difficult to find foreign anchors, difficult to adapt to multiple languages, long production cycle, high cost and other problems when going overseas, Wondershare Technology has accumulated 20 years of video creativity and practical experience in going overseas, combined with AIGC, digital virtual humans and short video production multiple technologies, to create AIGC overseas marketing short video and live broadcast artifact Wondershare broadcast. HUAWEI CLOUD provides technical services for Wondershare Broadcast to support the rapid implementation of innovative digital human video and digital human live broadcast services, and build differentiated competitiveness in the industry.
Zhang Zheng, vice president of Wondershare Technology
Digital human efficient production platform, quickly generate digital human in one minute
The application of digital humans in various industries is endless, and more enterprises not only need digital humans, but also need to rely on the capabilities of digital human platforms. Yuan Pengfei, CTO of China Film Yearly, shared the launch of the cloud digital human production platform AI-Box based on HUAWEI CLOUD MetaStudio digital content production line, combined with its strong technical capabilities and creative experience in the field of digital art, tens of millions of sets of 3D digital assets, and rich AIGC data training sets. The scene demonstrated that a digital human can be quickly generated in 1 minute through one photo, from automatic modeling, automatic binding, intelligent driving, high-precision rendering to 3D digital human video synthesis. Combined with HUAWEI CLOUD Pangu Digital Human Model, the platform also supports 2D digital human generation, with a lip matching degree of more than 95%, which is applied in video broadcasting and live broadcast scenarios in various industries.
China Film Year CTO and co-founder Yuan Pengfei
In order to explore how to combine digital human scenarios with marketing innovations in various industries, such as digital human applications in the education and training industry, 2B enterprise live streaming applications, and wedding photography digital space innovation, Lu Zhenyu of HUAWEI CLOUD Media Service Product Dept conducted in-depth discussions in the roundtable exchange session based on their digital human application scenarios, technical challenges, and difficulties.
Digital humans are increasingly widely used in various industries, not only can quickly empower live broadcasting, but also help farmers through AI, and introduce every excellent agricultural product and every non-genetic inheritance to customers; You can also use AI-digital humans to make marketing videos and training videos, so that the marketing cost of enterprises can be more optimized; AIGC-Digital humans are not only for entertainment, but to let enterprises use AI, so that AI is not so far away.
At the end of the conference, Lv Yangming said that "there may be one billion digital people in the future, and these digital people do not belong to Huawei, but to customers, and to partners, but HUAWEI CLOUD can provide good infrastructure and technical support." Huawei empowers digital human applications in various industries through massive computing power and the Pangu Digital Human Model, and does a good job in the five real-time capabilities of media infrastructure, sharing new opportunities for intelligent upgrading with industry customers and partners, and jointly expanding the new blue ocean of digital human live broadcast.
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