Affected by the launch of Huawei's Mate 60 series and the market downturn, the iPhone 15 series, which has been on sale on September 22, has not achieved satisfactory overall sales.
Recently, well-known Apple analyst Guo Mingxi said that the four models of the iPhone 15 series have very different market performances. Like last year's iPhone 14 series, it encountered "ice and fire".
Among them, the iPhone 15 Pro Max, which is equipped with periscope telephoto for the first time, has performed well in the market, with sales exceeding expectations, and orders have been raised to 35 million units this year. For comparison, last year's iPhone 14 Pro Max had 28 million orders for the same period.
Sales of the iPhone 15 and iPhone 15 Pro are lower than expected, and if they do not cut prices to increase sales, they may cut orders.
Last year, the iPhone 14 Pro sold well, and the reason for the decline in iPhone 15 Pro sales should be that there is no periscope telephoto and the A17 Pro has limited improvement. Instead of spending more money on the iPhone 15 Pro, it is better to choose a cheaper previous product. Therefore, after the release of the iPhone 15 series, the iPhone 14 Pro series has risen in price against the market whether it is a new machine or a second mobile phone, and generally after the release of the new iPhone, the price of the previous generation of products will usher in a wave of diving.
iPhone 15 Plus accounted for the lowest proportion of the first batch of stocks, but sales are still okay, but may increase orders. Even if the iPhone 15 Plus sells well, it is a little higher than the previous generation of sales, and it still can't get rid of the fate of being at the bottom of the four new machines, and the overall sales increase of the iPhone 15 series can be ignored.
For the iPhone 15 series shipment expectations this year, Guo Mingxi still maintained the previous forecast of 80 million units. Because the hot sales of the iPhone 15 Pro Max not only play a role in increasing sales, but also increase the average sales price, he also predicted that the iPhone's revenue and profit in the fourth quarter of this year will be better than expected.
According to Guo Mingxi's analysis, the current situation of the iPhone 15 series is actually "one drag three". If the iPhone 15 Pro Max can sell 35 million units this year, it can account for less than half of the overall sales of the iPhone 15 series, which is the result that Apple wants to see the most. Because driven by the increase in the proportion of iPhone 15 Pro Max sales, even if the overall shipment of the iPhone 15 series declines, with the increase in the average sales price, it can still bring Apple profits that are not lost in previous years.
The performance of the iPhone 15 series was reflected when it was first released on September 22. The channel price of the iPhone 15/15Plus on the day of its debut fell below the issue price without suspense. The iPhone 15 Pro series scalper is charged, only a few hundred, and it will not be charged directly in the afternoon.
At present, iPhone15/15Plus is in stock in all channels, iPhone15 Pro is shipped in October on Apple's official website, and the most popular iPhone 15 ProMax, the product page shows that its delivery date is November.
Following last year's iPhone 14 series only flagship models are popular, this year's iPhone 15 series encountered "ice and fire", only the iPhone 15 ProMax performance of the four new machines is better than expected, even the 15 Pro is not good. In order to meet the market demand, Apple increased the iPhone 15 ProMax to 35 million units. In the case of teammates playing poorly, the iPhone 15 Pro Max can only be "one drag three", and Apple's profits this year are all counting on it.
Have you bought the iPhone 15 series, which one did you choose?