Community hairdressing has entered a new era, and involution has intensified. Today, many community hairdressers have closed down one after another, entering the era of involution. This is because many imitators lack experience and innovation to gain a foothold in the fierce market competition.
These closed stores have several features in common. First of all, they were not careful in choosing a location and decoration, they simply found a place, hired some hairstylists, and opened. Only those with vision will choose better lots.
However, these stores overlook an important issue: It's not just good technology that attracts customers. Many people with technology don't get good results. Therefore, these stores do not know how to attract traffic and exposure, do not know where the customers are, and only focus on technology and service, which is the right thing to do. In the hairdressing industry, this is known as standard.
But these stores ignore a key question: even if the technology is good, where do they come from without customers? Now, community hairdressing has entered a new era, and the competition is more intense. Some stores know how to get traffic, but their approach isn't right. They started with a low-price strategy, such as cutting hair for just a few dollars, perming and dyeing for just a few dozen dollars, and promoted it on video platforms.
However, this strategy quickly lost its effect as other stores began to adopt the low-price strategy. In response, some stores chose to continue lowering prices and ended up in trouble. These stores were in the top ten from the start, but due to price wars, they eventually dropped to dozens or even lower, eventually leading to closure.
Have you encountered this situation as well?
