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China's manufacturing industry has been pursuing high-end and striving to realize the dream of "intelligent manufacturing in China". However, in this process, there are still some copycat products that have adversely affected the world. What is particularly surprising is that Switzerland's attitude towards these Chinese copycat products can simply be described as "not much harm and extremely insulting".
First, let's review the legend of the Swiss Army Knife. This Swiss Army knife comes in more than 200 different combinations, almost every one of which can be found in China as a fake copycat. This situation led Switzerland to decide to set up a booth in the Swiss Army Knife Museum dedicated to Chinese copycats, which shows its attitude towards Chinese manufacturing.
However, the strength of the Swiss Army Knife is not only reflected in the treatment of copycats, but also in its position in the industry. Vickers is known worldwide for its Swiss Army Knife and is today one of the largest knife manufacturers in Europe. The Swiss Army knife it makes is not only globally sought after, but has also become a gift for many presidents and even a portable tool for astronauts.
What's even more impressive is that the Swiss Army Knife not only meets everyday needs, but also has the attributes of luxury. Once, Vickers launched a diamond-encrusted white gold version of the Swiss Army knife that sold for up to $70,000, and that was only the initial price, which easily exceeded a million dollars over time. This shows that the Swiss Army Knife is not just a practical tool, but a luxury.
However, we have to think about the question, why is it that China, with more than 200 knife and scissors companies, has not been able to produce products like Swiss Army knives? In fact, China has a long history in the field of knives and scissors, and has also spawned some well-known brands, such as "Ace" and "Zhang Xiaoquan".
Both companies have a long history, Ace was founded during the Shunzhi period of the Qing Dynasty and became popular in Beijing for its excellent quality, while Zhang Xiaoquan used a unique "steel inlay" process to develop a series of unique knife and scissor products, becoming a leader in China's knife and scissor industry.
However, Ace and Zhang Xiaoquan took different paths in subsequent development. The inheritance of trump cards has not been properly controlled, the quality has gradually declined, and the brand influence has gradually weakened. In the end, Ace had to face the fate of bankruptcy.
In contrast, although Zhang Xiaoquan has changed hands many times, it has maintained its technical characteristics, especially the process of "fine steel masterpiece". With the support of integrated resources, Zhang Xiaoquan continues to develop new products, expand sales channels, increase brand awareness, and even implant products in the hit American drama "Hannibal", attracting young consumers to buy "Hannibal same model".
However, despite his successful experience, Zhang Xiaoquan faced a key problem: his inability to open up the national market. According to the prospectus, in 2020, Zhang Xiaoquan's sales network was mainly concentrated in East China, accounting for nearly 60% of sales, while sales in other regions were relatively low. Even in terms of exports, Zhang Xiaoquan performed far less than the Swiss Army Knife.
In summary, the successful experience of the Swiss Army Knife provides a strong inspiration for China's manufacturing industry. First of all, inheritance is crucial to the long-term development of a business. As a family-owned company, Vickers adheres to the core values of the family and is not listed, which ensures the stability and sustainable development of the company.
Secondly, the precise production of products is the key. Vickers' production process is highly mechanized, and the standards of every process and raw material are very precise, which ensures the quality and functionality of the product. Therefore, quality and functionality are always the most important values of a brand.
Finally, the dynamism of the enterprise and the precision of its products are the keys to staying competitive. The success of the Swiss Army Knife shows that to remain competitive, companies must constantly strive for product quality, functionality and design innovation, which will contribute to long-term development.
To sum up, China's manufacturing industry can learn from the successful experience of the Swiss Army Knife, not only focusing on inheritance and maintaining family values, but also pursuing precise production of products and continuous innovation
Continued growth and foothold in the international market. China has a strong manufacturing strength and a long history, but more efforts and improvements are needed to move towards the high-end of the global market.
First, Chinese manufacturing can learn from Vickers' family business inheritance model. In this model, the business family adheres to the long-term vision of the development and treats the business as part of the family wealth, not just the pursuit of short-term profits. This long-term and stable business philosophy helps to build the credibility and value of the brand.
Second, China's manufacturing industry needs to pay attention to the precise production of products. Vickers' mechanized production processes and strict standards ensure high quality and consistency. Chinese enterprises can strengthen automated production, improve the level of technology, and ensure that the products meet international standards. Only in this way can it stand out in the highly competitive international market.
Finally, innovation is the key that China's manufacturing industry must pursue. Part of what makes the Swiss Army knife a luxury is its investment in design and innovation. China's manufacturing industry can encourage innovation and guide companies to constantly seek out new market opportunities and product features. This will help enhance the competitiveness of China's manufacturing industry in the global market.
In short, China's manufacturing industry can learn from the successful experience of the Swiss Army Knife and achieve a leap from "Made in China" to "Made in China". Inheriting family values, producing products with precision, and constantly innovating are the key factors for the success of China's manufacturing industry in the global market. Only by making progress in these aspects can China's manufacturing industry emerge in high-end fields and make greater contributions to the sustainable development of the national economy.
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