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The sudden speed of logistics feels strange. The convenience of placing an order one night and getting it the next morning is hard to get used to. I remember one night after 8 o'clock, I was still working overtime at the company, and I received a call from the rookie express brother, saying that I wanted to deliver the goods. There was no one at home, so I asked him to put the delivery in the delivery locker.
It all happened in just a few hours. I shared a screenshot of the logistics information on social media, showing that I placed an order at 11:59 pm, received the order at 12:00 warehouse, left the parcel at 12:42, assigned to the courier in Hangzhou at 16:02, started delivery at 16:17, and delivered at 17:53. The speed is truly amazing.
However, this is not just my experience alone. The entire express delivery industry is undergoing tremendous changes. As the national express delivery volume continues to reach new highs, logistics giants such as Cainiao, JD Logistics, SF, and Shentong have improved their services, promoting breakthroughs in logistics speed. They no longer rely solely on price wars, but have rolled up the storm of timeliness and home delivery services in the competition.
This race will no longer test how fast the couriers at the front end are, but the warehousing supply chain model and digital capabilities at the back end. Logistics companies have begun to pay attention to improving the user shopping experience, which has become the only way to improve competitiveness.
Cainiao pioneered the half-day delivery model in this competition, allowing consumers to receive goods faster. Not to be outdone, JD Logistics launched the 211 model, further shortening the delivery time. Other logistics companies such as Shentong and SF are also accelerating the provision of next-day and half-day services. Competition in the logistics industry has entered a white-hot stage.
In order to provide faster delivery services, logistics companies began to explore the "warehouse and distribution integration" model, deploying goods to the closest place to the user. This model not only improves the speed of service, but also reduces operating costs, and has become a major weapon for logistics enterprises.
Cainiao and JD Logistics both take the integration of warehousing and distribution as a key development direction. JD.com provides a high-quality delivery experience through self-operated warehousing and distribution, while Cainiao provides standardized services for merchants and consumers through digital capabilities and the integration of warehousing resources. This standardized service helps reduce costs and enable replication at scale.
Cainiao's supply chain is growing rapidly, not just limited to e-commerce business. The scale of their cooperation with several global FMCG giants is also ahead of the industry. In addition, they have stepped up the pace of supply chain productization and launched diversified services, including one-day delivery and half-day delivery, to provide consumers with more choices.
Express delivery giant SF Express is also actively deploying in the supply chain field. They started their foray into the supply chain market many years ago and recently acquired Kerry Logistics. They plan to develop in areas such as e-trademark fast, digitalization industry supply chain, and global supply chain.
In the highly competitive logistics market, the supply chain has become a new competitive focus. Logistics enterprises continue to improve service quality and strengthen the integrated supply chain operation of warehousing and distribution, which is undoubtedly good news for consumers. We are all looking forward to faster and more convenient logistics services and a better home delivery experience. Competition in this space will continue to heat up, and we can expect to see more innovation and improvement. The future of the logistics industry is full of challenges and opportunities, both for businesses and consumers.
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