The "nucleic acid king" is once again aiming at the new outlet, this time Zhang Nuzi is aiming at the prepared vegetable industry.
Zhang Nuzi, an entrepreneur who once made a big splash in the field of medical testing, now focuses his attention on the prepared vegetable market. Recently, the topic of bringing prepared dishes to campus has sparked extensive discussion on social media, and prepared dishes have gradually become a part of people's lives. Out of the pursuit of the dividends of this industry, capital began to enter the market, and Zhang Nuzi also joined the competition. The company related to Zhang's involvement in the prefabricated vegetable track is Wuhan Nuclear Agricultural Technology Co., Ltd.
According to the data of Tianyancha, Wuhan Nuclear Agricultural Technology Co., Ltd. was established in May 2023, it is a wholly-owned subsidiary of Shenzhen Nuclear Gene Technology Co., Ltd., and the actual controller of Shenzhen Nuclear Gene is Zhang Nucleus. Although this company has not been established for a long time, it has already attracted some attention. The company does not currently have an official website and telephone contact information, but according to the registration situation, its registered address is located in Donghu High-tech International Health City, Zhengdian Street, Jiangxia District, Wuhan City, Hubei Province. At the same time, Wuhan Nuclear Agricultural Science and Technology has a wide range of business scope, including grain planting, agricultural scientific research and experimental development, production, sales, processing, transportation and storage of agricultural products.
It is noteworthy that in August this year, Wuhan Nuclear Agricultural Science and Technology applied for the registration of a trademark called "Jiugu Yisheng", covering the category of convenience food, the main products include instant rice, rice flour, freeze-dried food, and grain-based snacks. These products fall into the category of prepared dishes. At present, the trademark is still awaiting substantive examination.
The prepared vegetable industry chain generally includes upstream prepared vegetable raw material providers, midstream prepared vegetable producers, and downstream prepared vegetable sales channels. From the production of agricultural products to processing, storage, transportation and sales, Zhang Nuzi plans to build a complete upstream and downstream industrial chain of prepared vegetables through Wuhan Nuclear Agricultural Science and Technology, so as to grasp more market share.
After experiencing the turmoil of the nucleic acid testing empire, Zhang Nuzi set his sights on the prefabricated vegetable market. Not long ago, in an interview, he said that he would integrate genetic technology into the lives of ordinary people and extend human life expectancy by more than 10 years. This ambition is very clear.
Why did Zhang Nuzi set his sights on the prepared vegetable market?
First of all, prepared vegetable markets have great potential. While pre-made dishes are nothing new, similar products have been around for 20 years. Quick-frozen dumplings, quick-frozen buns, etc., all belong to the category of prepared dishes. According to the China Chain Store and Franchise Association, 80% of the demand in the prepared food industry comes from catering enterprises, especially snack fast food restaurants, chain stores and takeaway restaurants. Prepared dishes have become a major option for takeaway and dine-in. However, compared with the United States and Japan, the penetration rate of the mainland prepared vegetable market is only 10%-15%, and there is huge room for growth.
Secondly, prepared vegetable markets have the potential to make money. For enterprises, prepared dishes have the characteristics of convenience, low cost and high profit, which can bring stable profits to enterprises. According to Wind data, the A-share prefabricated vegetable sector has 31 listed companies with a total market value of about 560 billion yuan. The performance growth of prepared vegetable companies is also very eye-catching. Anjing Foods, a leading prefabricated vegetable enterprise, achieved an operating income of about 6.894 billion yuan in the first half of the year, a year-on-year increase of 30.7%. In addition, Guangzhou Restaurant, Ziyan Food, Jinling Hotel and other companies have also achieved remarkable results in the prefabricated vegetable track.
Faced with the past turmoil of nucleic acid testing, Zhang Nuzi chose to enter the prefabricated vegetable market. Whether in terms of market prospects or profit-making effects, the prepared vegetable market is one of the areas with the most development potential. With the addition of Zhang Nucleus, the pre-made dish track will usher in more fierce competition.