When the scenic spots are full and the high-speed rail tickets are sold out, a series of abnormal phenomena have occurred in the tourism industry. Let's analyze the causes of these phenomena in depth together.
The first phenomenon is the impact of online travel orders on physical stores. Today, the popularity of online travel platforms has enabled people to book hotels, tickets, car rentals and more online, which has made the brick-and-mortar business a huge challenge. Tourists can compare prices and choose the most suitable tourism products through online platforms, resulting in a significant decline in the performance of physical stores.
The second phenomenon is the situation of oversupply. Due to the low threshold of tourism, after the opening of the tourism market this year, a large number of people have poured into the tourism industry and the competition is fierce. In order to attract tourists, peers compete to drive down prices, thereby reducing the profitability of the entire industry. Especially in the car rental market, the price has dropped significantly, and even a few yuan or even zero yuan a day.
The third phenomenon is that the domestic tourism industry has set off a trend of "reverse consumption". There has been a clear change in people's travel habits, with a greater preference for self-driving tours, visiting niche attractions, choosing non-traditional accommodation and spending more practically. Self-driving tours are considered to be more flexible and free, bringing people closer to nature. Some tourists are choosing to spend the night in a car or camping in the wilderness, which is different from traditional hotel accommodation. In addition, consumers have become more rational in their purchase of special products, paying more attention to practicality and cost-effectiveness.
In today's consumption environment, people pay more attention to the actual needs and value of consumption, and become more rational and pragmatic. Tourism practitioners need to find opportunities behind these anomalies, innovate their business methods, and adapt to changes in market demand.