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"Business Travel and Culture" Integration and Innovation Qianjiang will build a 10-billion-level chicken miscellaneous industry chain

"Business Travel and Culture" Integration and Innovation Qianjiang will build a 10-billion-level chicken miscellaneous industry chain

Tourists are tasting chicken haggis. Photo courtesy of interviewee

Hualong Netnews (Chief Reporter Dong Jin) Qianjiang chicken miscellaneous, welcome the world. The reporter learned from the Chongqing Municipal Commission of Commerce that on September 23, the "Hundred Cities Chicken Miscellaneous Special Train to Find the Source of Qianjiang" and the Baiwei Chicken Miscellaneous Variety Innovation Exhibition Activity was successfully held in Pushui Ancient Town, Qianjiang District.

The event was hosted by Qianjiang District Committee of Commerce, Qianjiang District Culture and Tourism Committee, and Chongqing Canyon City Cultural Tourism Group. From the beginning of September to the end of October, it is expected that more than 20 special trains will arrive in Qianjiang and "go in both directions" with Pushui Ancient Town and Qianjiang Chicken Miscellaneous.

In the old street of Pushui Ancient Town, tourists interact with the top chefs of Qianjiang chicken miscellaneous food, find the authentic Qianjiang chicken miscellaneous methods and experience the stir-frying process with their own hands, taste the most authentic Qianjiang chicken miscellaneous in the elegant guzheng sound, listen to the most authentic Houhe ancient opera, and taste the prosperity of the water for thousands of years on the old street of the ancient town covered with bluestone slabs.

"Business Travel and Culture" Integration and Innovation Qianjiang will build a 10-billion-level chicken miscellaneous industry chain

The judges explained each innovative Qianjiang chicken miscellaneous dish in detail. Photo courtesy of interviewee

According to Yang Shengjun, senior Chinese cooking technician and senior judge of Chinese cooking. In the early days of Qianjiang chicken miscellaneous, mainly fried chicken miscellaneous, through the continuous improvement and innovation of Qianjiang chefs and gourmets, more than 60 varieties of Qianjiang chicken miscellaneous series were gradually launched, and chicken miscellaneous chicken miscellaneous was formed on a large scale, standardization, chain, factory and packaging.

The event site not only innovatively displayed more than 100 kinds of Qianjiang chicken miscellaneous, but also the teachers of Qianjiang Chicken Miscellaneous Industry College explained each innovative Qianjiang chicken miscellaneous dish in detail on the spot, popularizing the history, production technology and innovative basis of Qianjiang chicken miscellaneous for tourists, allowing the chicken miscellaneous special train group to experience the cultural heritage of Qianjiang chicken miscellaneous on the spot, and also added a different scenery to the trip to Qianjiang Pushui Ancient Town.

It is understood that next, Qianjiang District will focus on building a 10 billion-level chicken miscellaneous industry chain, starting from "small products, large industries", implementing Qianjiang chicken miscellaneous "brand +" strategic measures, including building "1 Qianjiang chicken miscellaneous intelligent service platform" and "8 centers", implementing "brand + chain store", incubating 10 Qianjiang chicken miscellaneous national chain (directly operated) Qianjiang chicken miscellaneous secondary brands (such as Apong Ji Qianjiang chicken miscellaneous), the total number of Qianjiang chicken miscellaneous national chain (directly operated) reached 2000+, and the annual turnover income reached 6 billion yuan.

"Business Travel and Culture" Integration and Innovation Qianjiang will build a 10-billion-level chicken miscellaneous industry chain

Qianjiang chicken miscellaneous attracts visitors from all directions. Photo courtesy of interviewee

"This event not only provides a unique tourism experience, but also brings new opportunities for the chicken miscellaneous industry in Qianjiang." He Jian, director of the Qianjiang District Commission of Commerce, introduced that as a gourmet business card of Qianjiang, Qianjiang chicken miscellaneous has promoted the upgrading of local cuisine through industrialization development, helped the healthy development of local primary, secondary and tertiary industries, and promoted employment. This event successfully enhanced the popularity and influence of Qianjiang Chicken Miscellaneous by allowing visitors to personally participate in and understand the production process of Qianjiang Chicken Miscellaneous, and at the same time, the beauty of Qianjiang River also made tourists from all over the world linger because of the food.