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This article will tell about a shocking incident that occurred on March 15 before, involving a well-known online celebrity Dong Yuhui and his live broadcast room "Oriental Selection". This incident caused widespread attention and controversy at the time. As people expected, the field of live streaming should abide by the principle of integrity, but this incident revealed some misconduct and aroused heated discussions in public opinion.
In this incident, a netizen was attracted by a so-called "100% pure wild prawn" in Dong Yuhui's live broadcast room, which Dong Yuhui claimed could make people smell the sea. The attractive product description aroused a strong interest among netizens, and they placed orders one after another. However, when these shrimp arrived, netizens were surprised to find that this shrimp was actually farmed shrimp, not caught in the wild at all. A reporter went to the manufacturer's address marked on the package, and after an interview, it was confirmed that this shrimp was indeed farmed and did not match the publicity. What is even more unacceptable is that the official response of Oriental Selection said that this shrimp is farmed in the sea, which can also be called wild shrimp, which has caused dissatisfaction among netizens, who believe that this is a distortion of the facts.
The seriousness of this incident lies in the fact that it involves false publicity and possible "contract fraud". Dong Yuhui made it clear that the shrimp is "100% wild", and this promotion was also recorded and saved. Although some people believe that Dong Yuhui and Oriental Selection may have been misled by merchants, this does not absolve them of responsibility. However, what is puzzling is that Oriental Selection adopted a way of controlling public opinion after the incident was exposed, and a large number of "Beijing IP" netizens posted positive comments in the comment area of People's Daily News, which caused public doubts.
This incident has triggered people's deep thinking about the live streaming industry. The market for live streaming is highly competitive, and some streamers may go out of their way to exaggerate publicity to attract consumers. However, such behavior is not only contrary to the principle of good faith, but also damages the reputation of the industry. The case of Dong Yuhui and Oriental Selection shows that even well-known brands and influencers cannot escape responsibility.
On the whole, this incident has triggered people's doubts and reflections on the live streaming industry. In this industry, integrity and authenticity should be the most important principles, and any form of false propaganda can hurt the trust of consumers. For Dong Yuhui and Oriental Selection, they should take responsibility for their actions, but also reflect and improve to rebuild consumer trust. The future of the live streaming industry depends on whether the principle of integrity can be upheld, otherwise it will be difficult for consumers to trust the industry and live streaming will lose its charm.
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