Straits Network News (Hong Wei) A good tea, a good story. On September 23, the autumn equinox, the "Butterfly Old Tree White Tea 10th Anniversary New Product Launch Ceremony" was held in the flagship store of Zhongcha Butterfly in Fuzhou Famous Store Street, Chen Jinchun, general manager of Fujian Tea Import and Export Co., Ltd. (China Tea Fujian Company), Wang Dongming, executive deputy general manager, Li Xiuying, general manager of Fujian New Oolong Beverage Co., Ltd. Special representatives of Fuzhou regional distributors of China Tea Fujian Company and media professionals witnessed the launch of the 10th anniversary edition (5613) of the 10th anniversary edition (5613) of the global limited edition of Butterfly Old Tree White Tea and the release of Butterfly Old Tree White Tea (5901) in 2023 (11th edition).
10th Anniversary Edition (5613) and 2023 (11th Edition) Butterfly Old Tree White Tea (5901)
The event was carried out in a relaxed afternoon tea atmosphere, with Chen Jinchun, general manager of China Tea Fujian Company, Wang Dongming, executive deputy general manager, and specially invited representatives of Fuzhou regional dealers jointly unveiling the first new products.
12 butterfly old tree white teas from 2013 to 2023
In 2013, the butterfly brand of China Tea Fujian Company returned to the domestic market from overseas, and the first butterfly old tree white tea (5901) was launched to the market, which is the first butterfly old tree white tea with red butterfly imprint of China Tea Fujian Company, which records the development process of China Tea Butterfly, representing the long history precipitation and brand awareness and gold content of China Tea and China Tea Fujian Company. Since then, the classic has been reprinted every year, which has been welcomed by white tea drinking and collecting enthusiasts, and is regarded by the industry as a super item and classic explosive product that ignites the white tea market. 10 years at the snap of a finger, this year is the 10th anniversary of the creation of Butterfly Old Tree White Tea, China Tea Fujian Company adopted the form of double hair, the first release of the 10th anniversary edition of the creation of Butterfly Old Tree White Tea (5613), and at the same time released the 2023 edition (11th edition) Butterfly Old Tree White Tea (5901), which can be described as a tribute to the classic.
Chen Jinchun, general manager of China Tea Fujian Company, introduced the creation process of butterfly old tree white tea
"Classics are the baptism of time, the original intention to adhere to, but also the ingenuity inheritance, the little butterfly from the cocoon to the current wings flying, is the legend created by generations of tea people and company technicians with perseverance and wisdom." Chen Jinchun, general manager of China Tea Fujian Company, said on the spot that in the past 10 years, the quality is consistent, the ingenuity inherits the butterfly old tree white tea, creatively selected the core production area of Fujian planted in the alpine area of the last century in the alpine area of the fresh leaves of Fuding Dabai, Zhenghe Dabai old trees as raw materials, with the company's decades of technology accumulation and refinement, after 10 years, with its good quality, welcomed by the market, really boosted the butterfly brand white tea fever, established the position of the white tea market, consumer reputation and corporate image. It has truly realized the business philosophy of "product power enhances brand power" of China Tea Fujian Company.
Chen Jinchun, general manager of China Tea Fujian Company, Wang Dongming, executive deputy general manager, and specially invited representatives of Fuzhou regional dealers jointly unveiled the first new products
Straits Network saw at the scene that the recommended retail price of the 10th anniversary edition (five-year age) of butterfly old tree white tea is 508 yuan / 300 grams per cake, which is developed and refined from old tree raw materials stored in dry warehouses for 5 years, with mellow aroma, sweet and thick taste, limited to 600 pieces worldwide (4 mentions per piece, 7 cakes per mention). The recommended retail price of butterfly old tree white tea (5901) in 2023 (11th edition) is 278 yuan/357 grams per cake, which is 10 yuan per cake lower than the 10th edition in 2022, and the cost performance is prominent. Straits Network learned that in the white tea market, where both drinking and collecting are hot, the first version of butterfly old tree white tea (5901) with a recommended retail price of 138 yuan per cake when it was first released in 2013, has exceeded 1500 yuan per cake at the collection end, which is more than ten times bullish.