On September 22, the national chao consumption feast "The 17th China Time-honored Brand Expo" was unveiled in the East Hall of the Shanghai Exhibition Center. As an "old friend" of the time-honored brand expo, Sinopharm time-honored brand "Lei Yun Shangxi District" accompanied the citizens to "fancy" check-in time-honored brand expo with 9 first-time Guochao cultural innovative products, more than 20 annual new products, various classic and high-quality nourishing products, as well as popular science IP "Lei Xiaoxi", Douyin live broadcast and other creative gameplay.
National Chao new products concentrated debut,
Encounter the "first incense of autumn"
Walking into the Lei Yun Upper West District Exhibition Area located on the second floor of the East First Hall, a wisp of light and elegant autumn chrysanthemum fragrance makes everyone inadvertently collide with the "first incense of autumn".
Chunlan, summer bamboo, autumn chrysanthemum, winter plum, four times and four scenes. Lei Yun Shangxi District's "Forty Yayun Fireless Aromatherapy" series products launched at the time-honored brand expo take the traditional health concept of four times of shunyang as the creative core, and then combine the four gentlemen of "Meilan Zhuju" to extract plant essential oils, and after perfume preparation, so that the fragrant taste of the four seasons slowly diffuses with the rattan, and you can also watch the beauty of the form of herbs through a small glass bottle.
The reporter observed and found on the spot
This product not only continues the consistent integrity and ingenuity of Sinopharm's time-honored brand in terms of design creativity, but also the packaging is full of Chinese style, integrating the pane design and traditional screen style of Jiangnan Garden.
Lei Yun Upper West District's cultural and creative independent brand "Yun Shang Life" also brought a variety of new products to the exhibition site.
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The whole gift box is themed on lotus flowers, including a tube of agarwood, a lotus-shaped incense stick, and a pink lotus-themed sachet, reflecting the TCM health concept of 'peace of mind'. ”
Wu Jia, deputy manager of the marketing department of Shanghai Lei Yunshang Pharmaceutical West District Co., Ltd., made a key recommendation of the "Yun Shang Life" agarwood gift box selected as the "Jing'an Gift" in 2023.
This year, Yoon Life also launched new co-branded products with a number of brands. "Yunshang Life", which consists of a Hexiang bead and a herbal fan, and the "Pearl Fragrance Gift Box" jointly branded by the Oriental Pearl attract countless eye-catchers.
The on-site staff told reporters that they must not underestimate this incense bead. Although the beads are not large, they are based on the formula carefully developed by the old pharmacist of Lei Yun's upper west district, and after powdering, they are hand-combined through more than ten processes, and the sphere of the Oriental Pearl is engraved on it. Drop the incense beads under the herbal fan, and the fan gently sways the fragrance, highlighting the exquisite Shanghai style. It is understood that this product will be put on sale before the Mid-Autumn Festival and National Day, bringing a ray of fragrance to the autumn tourism consumer market.
The tide of herbs sets off a new wind of domestic products,
"Lazy people" can also be fashionable and healthy
In addition to the concentrated premiere of two series of new products, Lei Yun Shangxi District will also bring more than 20 new products into the time-honored expo in 2023, setting off a new wind of domestic products.
Taste a cup of sweet and sour plum soup,
How many steps are required?
Very simple
Tear open the package, pour into the cup,
Infusing hot or cool water,
That's it all.
This sour plum soup drink infusion independently developed by Lei Yun Shangxi District, with simple and clean ingredients, mellow and delicious taste, one bag at a time, one cup at a time, is the best choice for "lazy" fashion health in the current fast-paced urban life.
In addition to the sour plum soup with fire, 8 kinds of light health flower teas, such as corn whisker tea, small hanging pear soup, red bean barley tea, and monk fruit rose black tea, also let the citizens who visited the exhibition frequently place orders with fashionable packaging, simple and convenient brewing methods and full and distinct materials.
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Time-honored brands are constantly innovating and close to the life patterns of modern people, but the adherence to real materials has not changed. Citizen Aunt Wang said the reason why she was "circled" by the time-honored brand of Sinopharm.
It is reported that at the time-honored brand expo, Lei Yunshang sour plum soup and a variety of flower teas have launched a "buy one get one free" discount to give back the love of consumers. Lei Yun's "Golden Autumn Manfang Full Moon Home" Mid-Autumn Festival gift box, Lei Yun's food and nourishment ointment gift box, etc., also gave citizens visiting the exhibition more new choices of healthy gifts.
Ingenuity and uprightness, insisting on benefiting the people,
Making Chinese medicine culture "come alive"
Eager to ask questions, answer patiently... In front of Lei Yun's health and wellness consultation desk in the upper west district, many citizens are patiently waiting for the old pharmacist to help answer the "confusion" of traditional Chinese medicine health preservation. This is also the service project that Lei Yun Upper West District has adhered to for many years.
In the Materia Medica-space on the other side of the exhibition area, a "post-00s" employee is holding a mobile phone to broadcast live on the "Yunshang Life丨Lei Yun Shangxi District" Douyin account, leading netizens to read Materia Medica, and chat about health preservation. Q cute popular science IP "Lei Xiaoxi" dolls also flashed on the scene from time to time, bringing surprise gifts to the citizens.
The reporter learned from Shanghai Lei Yun Shang Pharmaceutical West District Co., Ltd. that in recent years, Lei Yun Shangxi District has deeply cultivated the traditional service strengths, on the other hand, it has also continuously tried multi-dimensional exploration and innovation, so that the ancient Chinese medicine culture "comes alive", the classic health wisdom is "passed on", so that more ingenious services benefit the people.
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In recent years, Lei Yunshang has made many new attempts in new format transformation, new product research and development, new channel expansion, and new form application. We hope to use these new gameplay and new ideas to make the time-honored brand have a timeless charm, so that more people can see a Lei Yunshang who is willing to stick to and innovate, and a Lei Yunshang who dares to break the circle and can get out of the circle. The relevant person in charge of Shanghai Lei Yunshang Pharmaceutical West District Co., Ltd. said.
The 17th China Time-honored Brand Expo
Place:
Shanghai Exhibition Center East Hall 1 (1000 Yan'an Middle Road, Jing'an District)
Visitor entrance:
Shanghai Exhibition Center Gate 2 (located on Yan'an Middle Road)
Visiting Hours:
September 22, 9:00—17:00 (Last admission at 16:30)
September 23, 9:00—17:00 (Last admission at 16:30)
September 24 9:00—16:00 (Last admission at 15:00)
Admission Method:
Admission is free
Reporter: Xing Beilin
Image: Xing Beilin
Video: Lou Yingjun Editor: Ye Ping
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