Recently, the topic #Customers complained
Tea is pleasantly ordered like an IQ tax#
Stirring a heated discussion
Once rushed to the first place in the hot search
A team of more than ten people
Queued for 50 minutes?
On September 20, Changsha, Hunan Province, some netizens said that when they bought tea and pleasant milk tea while waiting at the airport, a team of more than ten people queued for nearly 50 minutes to get the product, complaining that its marketing method was unreasonable.
Mr. Wu, a customer, said that he thought he was queuing up to scan the code to order, and when he waited in line, he was told that he needed to go to the other side to pay for the meal code, and then take the meal code to line up to scan the code to pick up the meal.
I got in the wrong line, so I had to rearrange it, and it took nearly fifty minutes to get the milk tea. Mr. Wu believes that this marketing method seems to be deliberately creating a scene with a lot of people, like an IQ tax, which is very unpleasant.
This experience resonated with many netizens.
"I was also stunned when I bought it in Changsha for the first time, how can I continue to queue up to get food after waiting in line to pay?"
"I've been to Changsha, Hunan before, and one thing I can't understand is that there are tea shops everywhere, why are so many people queuing?"
Some netizens believe that tea is not selling milk tea, selling marketing" and "deliberately creating a scene with a lot of people".
According to Zhongxin Jingwei, the reporter asked the tea to confirm the matter, and the relevant person in charge said that the company's "ready-made-made" cup method did not do it in place in the process of promotion, and humbly accepted customer suggestions.
"Verifying the QR code is an iteration of the previous calling method, and the logic of taking the cup is to do the people in front of you first. Based on the characteristics of the product, the original intention of our production is to hope that consumers can drink fresh fresh tea. ”
The person in charge said that the original intention of the "ready-to-use" cup retrieval method is to reduce the waiting time of customers and improve the customer experience, and consumers can freely choose the time to pick up the cup according to their own time schedule. "It's really not intentional to put customers in line, we will continue to optimize."
According to the Red Star Capital Bureau, in response, Chayan Yueshi responded that the on-site queue was to ensure the taste of the product.
It was once hot search for "penalty station" to take food
In February this year, the "penalty station" queue for food also caused heated discussions.
At that time, many netizens complained that the local Chayan Yueshi store changed the rules for food pick-up, and were required not to leave after ordering, and must queue up for food in order on the spot, and re-queue once they left the line.
On February 9, Chayan Yueshi's official Weibo posted an apology, but after apologizing, some media visited Wuhan and found that some Chayan Yueshi stores still had to queue up for food on the spot after ordering, and the store clerk said that they had not received the notice to cancel the queue.
As an Internet celebrity brand in the milk tea industry, the first impression left by tea on many consumers is "long queues", and on social media, you can often see that some people do not hesitate to queue for two or three hours, or even longer, to drink a cup of tea. But such a mandatory queue for food, many people said that it was the first time they had seen it.
It is reported that Chayan Yueshi did not force consumers to queue up for food before, and many stores also adopted the form of calling for food, consumers can wait for the system to call the number after the order is completed, and there is no need to queue at the food pick-up place.
In this regard, netizens have said: "In fact, there is no need to rely on queuing to show their fire", "It's too arrogant, don't put the consumer's experience first", "I'm here to consume, not to the penalty station"...
According to public reports, since its establishment in 2013, Chayan Yueshi has opened more than 500 stores across the country and has more than 7,000 employees. In addition to the pleasant color of tea, the company also has a coffee brand "Yuanyang Coffee" and a new Chinese lime tea brand "Gude Mo Lime". (Newsroom)