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text| Ayou
Edit| Xiaojiang
It is said that technology changes life and facilitates life, but there is one thing that is more and more inconvenient, that is, most people's childhood memories, television.
In the past, the TV turned on the switch to watch a variety of TV programs, now the TV is more complex than the computer, there is no computer convenience not to mention, but also everywhere is a trap, so that young people are too lazy to watch, the elderly and children will not watch, the TV industry has plummeted, but also affected people's livelihood.
Finally provoked the country, at the end of the year, we must let everyone be the same as before, the family turned on the TV and saw the live broadcast of the Spring Festival Gala.
Figure 1
Chaos in the smart TV industry
Since actor Li Jiaming sent a video complaining about the random charging of smart TV, it immediately resonated with the majority of netizens and set off a wave of condemnation of smart TV on the Internet.
However, he also attracted the condemnation of some film and television industry peers, scolding him for forgetting that he is also an actor, and the TV fee for watching movies is to protect the interests of actors.
At first glance, this seems to be fine, but it is avoiding the truth and changing the topic, the movie fee is forgotten, what about TV? This is also to follow the charge is not very reasonable, buy a TV can not watch TV, so why buy it?
And the pit people are not only this, it also picks out the show, TV series and charges separately, or watches a few episodes first and then lures consumers to consume.
In addition, there are advertisements, and in some film and television dramas, advertisements account for almost half, and you have to pay if you don't want to see ads.
Figure 2
In short, the charging routine here is the same as the Russian matryoshka doll, which is one set after another, which not only dazzles, but also makes the popularity half dead.
For example, there is a TV series is very good, finally made up my mind to rush a member hundreds of oceans to watch it, when you want to chase another drama, you will find that it is not the same website, that is to say, if you want to watch it, you have to charge the member, and the previous membership website, and there are no good film and television works, that is to say, at least half of the money charged before is wasted.
In this way, if you want to watch all the columns of the TV as before, the so-called membership fee is estimated to be more expensive than the TV itself.
In addition to these consumer routines, now these TV programs are also extremely unreasonable, in the past, although the TV set was boxy like a big brick, it can watch the program after it is turned on, simple and fast.
Figure 3
Although the smart TV is light and beautiful, the program design inside is extremely complex and cumbersome, and if you want to keep up with the trend to refine and classify the program, you don't want to draw a tiger or an anti-dog, resulting in extremely cumbersome TV operation.
Although it is nothing for modern young people, it is a pity that they forget that for young people, mobile phones and computers are much more fun than televisions.
Most of the TV sets are bought by young people for the elderly and children at home to relieve boredom, and for them, modern TV operation is really too difficult, sometimes young people are not at home, the old people simply do not watch, but so stuffy for a long time without disease will also be stuffy.
And children will look for better alternatives, such as games in parents' mobile phones, which is estimated to be one of the factors why more and more children are addicted to games.
In this way, TV has also lost the role of uniting families to build a communication platform, you know, in the past, after dinner, the family would watch TV programs in the living room while chatting to enhance their feelings.
Figure 4
And now as soon as you turn on the TV, you need money for everything, naturally you don't have the heart to watch it, each plays its own, and in the long run, family relations will inevitably be indifferent.
For such an unintelligent smart TV, many people are also suffering for a long time, but they can't not buy it, after all, who has no old people and children, it really costs money and is angry.
The reason why actor Li Jiaming can set off a wave on the Internet is mainly due to igniting the long-standing resentment in the hearts of smart TV consumers.
The government is determined to rectify smart TVs
And this wave on the Internet finally alarmed the government, determined to rectify the chaos of these smart TVs.
In August 2023, led by the State Administration of Radio, Film and Television, a well-known film and television industry, a series of relevant departments jointly held a mobilization and deployment meeting in the capital to specifically control the arbitrary charging and complex operation of TV routines.
The meeting demanded that by the end of this year, these chaos must be improved, strengthen the supervision of advertising and charging, improve the user's boot experience of TV, and like the previous ordinary TV, so that you can watch various cable TV channels when you turn on.
Figure 5
I have to say that if you can really return the TV to its essential attributes, this is definitely a great convenience move, and it also greatly reduces the worry and burden of people working outside the family on their families, no need to teach the elderly and children at home how to use the TV over and over again, and do not have to worry about the extra expenses caused by the elderly and children pressing indiscriminately, let alone worry that the children do not have TV to watch, running outside to play is not safe.
Of course, there are many industries involved in this matter, and if we want this convenience policy to be implemented before the end of the year, there will be a series of work to be done!
First of all, if you want to watch live TV on boot, there are no variety of categories, you need to make major changes to the existing smart TV program, which is a troublesome thing.
You must know that more than half of the TVs currently sold and stored in warehouses on the market are so-called smart TVs, and if you want to modify them all, this is really a big project.
Figure 6
Smart TVs that are sold to be able to connect to the Internet for background program updates are fine, just need to reassure customers and explain them.
But the inventory of those warehouses is troublesome, you can't sell one and tell people to buy it back and update the background program, you dare to sell it if you don't get this program done, is it because your own business is better, want to push customers out?
Modifying these is an additional cost for TV manufacturers, and how to get TV manufacturers to accept this cost depends on the ability of the working group
Secondly, there is this advertising regulation problem, although not all advertising is prohibited, but it is bound to affect the revenue of TV manufacturers and service providers, which is the difficult bone!
Because once advertising is regulated, there will inevitably be a lot less advertising time, and every second of these is money for manufacturers and service providers.
Figure 7
And some good programs and TV series want to introduce themselves need a lot of copyright fees, just expect that the interstitial advertisements can earn more money, and now the advertising time is cut, which is bound to affect the original income.
Once the income is reduced, it will inevitably affect the introduction of follow-up film and television programs, and the introduction of programs is related to the job problems of thousands of ordinary practitioners in the film and television industry.
The ancestors have a saying that cutting off people's money is like killing parents, and in the end it also affects people's livelihood, so advertising norms are not easy to do, enough for the working group to be busy;
Then there is the problem of this matryoshka fee, to be honest, this really has little to do with TV manufacturers, and it is mainly made up by the service providers behind.
I don't know if you remember the previous iQiyi film and television drama "Qing Yu Nian" matryoshka fee, charging members can watch it for free, because of the fire of this drama, but also specially made a VIP member, can watch more episodes than ordinary members, caused the majority of netizens indignant protests, and even alarmed the relevant departments, and finally apologized with iQiyi, ending the matryoshka fee.
Figure 8
But it can't hide the fact that iQiyi made a lot of money because of this, so this matryoshka fee began to become popular, as long as there are conditions, most of them get into this model.
This is not a problem of one or two companies, but a problem of industry phenomena, which is troublesome if you want to rectify, and there are too many things involved behind it.
The most intuitive impact of regulating fees is the income of film and television works, the income is bound to decrease, and less income will affect the rice bowl of film and television industry personnel, the reason is very simple, when investment can not bring income, naturally no one will invest in film and television works, practitioners will naturally follow unemployment.
If you want to solve this matter perfectly, you have to measure the middle line of charging and consumer acceptance, this work is not easy to do, a little mistake, either condemned by the people, or the culprit that affects people's livelihood, the pressure of the working group is not small.
Figure 9
Laws and regulations involved in rectification
Finally, there are the relevant legal and regulatory issues, because once the work of the working group is successful, the TV fee is bound to be greatly reduced, which also means that the cost of piracy is reduced, which will lead to piracy.
Once piracy is rampant, it will inevitably greatly damage the legitimate profits of the film and television industry, and the subsequent problems can refer to the cold winter of the film and television industry caused by piracy in Hong Kong that year, which caused a large number of people in related industries to lose their jobs.
Therefore, there is a need for a dedicated department to strictly monitor these related issues.
In addition, the issue of user registration must be strictly regulated, which is also one of the ways to effectively protect copyright issues, but with it comes the issue of confidentiality of consumer-related information.
As we all know, information is very valuable, especially for those who engage in telecommunications fraud, so it is also a top priority to properly keep the private information of the people and not be leaked.
Figure 10
The above two issues can be described as more difficult than the other, so the Working Group estimates that a dedicated department will need to be established to deal with the related issues.
It is true that this TV rectification is difficult, and time is urgent, but right is, wrong is wrong, if you don't do it because of difficulties, this thing will be more difficult in the future, and the crisis is such a thing, danger will inevitably be accompanied by opportunities.
With the implementation of the new policy, TV will inevitably become more and more popular in the family, the TV industry will inevitably usher in a new spring, when a new model will be born, and the people will also benefit and enjoy this colorful audio-visual feast.
At this time, there are still a few months before the end of the year, so let's wait and see!