After the release on September 13, today (September 22), Apple's iPhone 15 series was officially released.
On the morning of the 22nd, the reporter of the Securities Times · e company came to the official retail store of Apple Yitian Holiday Plaza and found that this year's Apple new iPhone 15 series sales are still hot, early in the morning, the "fruit fans" who have completed online reservations to pick up the mobile phone spot have lined up, and the store is also the same as in previous years, crowded, the store is gathered around many "scalpers", consumers, some "scalpers" directly hold up "high-priced buyback iPhone 15 Pro Max" The sign shouts to pedestrians carrying white iPhone bags.
Interestingly, there are "scalpers" who repurchased the iPhone 15 series told reporters that this year only repurchased the iPhone 15 Pro Max 256G version, with a price increase of 500 yuan, and other versions are not recycled, and there are also "scalpers" who told reporters that in addition to the Pro Max 256G version, they also recycle the iPhone 15 Pro Max 512G version, with different color markups, ranging from 700 yuan to 1000 yuan, "other versions are not charged."
According to media reports, the price of today's iPhone 15 standard version and Plus has broken on many channels, that is, it fell below the official price of the official website.
In addition, for consumers who want to buy the iPhone 15 series, Apple retail store staff told reporters that the retail store only accepts on-site pickup and real machine experience, does not accept on-site purchase or reservation, and the purchase still needs to go to the official website of Apple China to place an order, and the delivery time is also subject to the official website.
The reporter noted that Apple's official website also shows that it can only be purchased online, and you can choose free shipping or go to the Apple Store to pick up the goods.
At present, the estimated delivery time of iPhone 15 is October 13, iPhone 15 Plus supports offline retail store pickup the next day, iPhone 15 Pro is expected to be delivered from October 24 to October 31, and the estimated delivery time of iPhone 15 Pro Max is November 14-November 21, which means that consumers are now placing an order for iPhone 15 Pro Max on Apple's official website. Need to wait almost 2 months to receive the phone.
When the reporter randomly asked the price of the on-site "scalper" iPhone 15 series on the grounds of buying a new machine, some "scalpers" said that the iPhone 15Pro Max needs to be increased by 1500 yuan, and the iPhone 15 Pro is increased by 1000 yuan.
According to Apple's September 13 press conference, the iPhone 15 series brings a full series of flexible island design, USBC interface, 48 million main camera and other innovative designs, of which iPhone 15 Pro and iPhone 15 Pro Max upgrade with the world's first 3nm process chip, 6-core image processor.
In terms of price, in terms of price, iPhone 15 Pro starts at 7999 yuan, and iPhone 15 Pro Max starts at 9999 yuan. Compared with the previous generation of products, the price of the 256GB version of the iPhone 15 Pro increased by 100 yuan, the price of the 512GB version increased by 300 yuan, and the price of the 1TB version increased by 500 yuan; The iPhone 15 Pro Max 256GB version increased the price by 100 yuan, the 512GB version increased by 300 yuan, and the 1TB version increased by 500 yuan.
Previously, when the pre-order opened at 8 p.m. on Friday, September 15, Apple's official website crashed again, and in the official flagship store of the Tmall Apple Store, within one minute of going on sale, the first batch of iPhone 15 Pro and iPhone 15 Pro Max were sold out.
SPDB International said that Apple's position in high-end smartphones is relatively consolidated, Apple's integrated architecture from the underlying chip to the operating system and excellent user experience are an important moat and high-end basic guarantee for current iPhone products. According to the research of supply chain and other channels, it is expected that this year's iPhone shipments are expected to be roughly the same as last year, reaching about 220 million units.
In terms of supply chain, it is understood that Foxconn, Industrial Fulian, Luxshare Precision, Lens Technology, BOE A, Derun Electronics and other companies are the main suppliers of Apple iPhone products and Watch products.
Recently, Wang Laichun, chairman of Luxshare Precision, revealed that this year Luxshare Precision produced three iPhone 15s for Apple, and the business has doubled in the past year. She also revealed an important piece of information that the company is preparing for production of Apple's headshow, Apple Vision Pro, which will be available early next year.
Today, A-share Apple concept stocks were generally red, of which Industrial Fortune Union closed up 8.9%, and Changying Precision, Goertek, Xinwei Communications, Luxshare Precision and other stocks rose more than 4%.
Editor-in-charge: Peng Bo
Proofreader: Yang Lilin