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The electronic information manufacturing industry has dug deep into new growth points to promote consumption upgrading

author:China.com

The Ministry of Industry and Information Technology and the Ministry of Finance recently jointly issued the Action Plan for Stable Growth of Electronic Information Manufacturing Industry from 2023 to 2024 (hereinafter referred to as the "Plan"), proposing that the operating income of enterprises above designated size in the electronic information manufacturing industry will exceed 24 trillion yuan from 2023 to 2024. The supply capacity of high-end products has been further improved, and new growth points have continued to emerge; The industrial structure has been continuously optimized, and the construction of industrial clusters has been continuously promoted, forming a good situation of upstream and downstream development and mutual promotion.

Experts believe that on the one hand, the "Plan" promotes the upgrading of consumption in traditional fields, on the other hand, cultivates and expands new growth points, improves the resilience and safety level of the industrial chain and supply chain, maintains the economic operation of the electronic information manufacturing industry in a reasonable range, and provides strong support for the steady growth of the industrial economy.

Support the steady growth of the industrial economy

Since the beginning of this year, the overall development trend of China's electronic information manufacturing industry has continued to recover and the structure has improved, and the output of smart phones, smart TVs, integrated circuits, optoelectronic devices and other products has steadily increased.

Investment maintained rapid growth. From January to July this year, the investment in fixed assets in the manufacture of computers, communications and other electronic equipment above designated size increased by 9.8% year-on-year, which was 6.4 percentage points higher than the growth rate of national fixed asset investment and 4.1 percentage points higher than the growth rate of manufacturing investment.

Production efficiency is gradually improving. From January to July, the total profit of computer, communication and other electronic equipment manufacturing above designated size was 276.32 billion yuan, an increase of 31.1 percentage points over the first quarter; the profit margin of operating income was 3.5%, an increase of 1.6 percentage points from the first quarter.

Emerging growth points performed well. From January to July, mainland solar cell production reached 276.6 GW, a year-on-year increase of more than 56%, the total export of photovoltaic products including silicon wafers, cells, modules, etc. reached 32.47 billion US dollars, and the new installed capacity of photovoltaics was 97.2 GW, a year-on-year increase of 158%.

Electronic information manufacturing industry is an important support for the development of industrial economy. In 2022, the computer, communication and other electronic equipment manufacturing industry above designated size in the mainland will achieve operating income of 15.4 trillion yuan, accounting for 11.2% of industrial operating income.

At present, the electronic information manufacturing industry is still facing challenges such as sluggish demand, weakening expectations, and slowing growth, so the "Plan" systematically plans measures to stabilize growth in two years. Yang Xudong, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, said that in terms of efforts to expand effective demand, it will rely on technological and product form innovation to promote consumption upgrading in traditional fields and cultivate and expand new growth points such as advanced computing and virtual reality. Actively carry out international exchanges and cooperation, optimize the structure of electronic machine export products, and promote the process of international production capacity and application cooperation such as photovoltaics and lithium batteries.

In terms of improving the supply level of the industry, we will adhere to innovation leadership and accelerate the innovation and iterative application of key core technologies in the field of information technology. In terms of improving the industrial ecosystem, it will promote the integration and development of the upstream, middle and downstream of the electronic information industry chain, comprehensively improve the stability of the industrial chain and supply chain, and focus on promoting the cultivation and upgrading of clusters. In terms of optimizing the industrial policy environment, we will continue to do a good job in electronic information technology standards and help high-tech innovation with high standards.

Promote consumption upgrading in traditional fields

The traditional fields of electronic information manufacturing mainly include smart phones, computers, televisions, etc. "The highlights of the traditional field are mainly reflected in the intelligent, flexible, high-definition and green upgrading of electronic products brought about by technological innovation." Zhao Gang, president of Saizhi Industry Research Institute, analyzed, for example, in the smart phone market, folding screen mobile phones have become a market highlight and show explosive growth; In the field of computers, notebooks, tablets, and office books with AI functions have become market highlights.

"The industrial scale has maintained the first place in the world, the product innovation ability has been steadily improved, and the development of leading enterprises has achieved remarkable results. Among the top five brands in global mobile phone, TV and computer shipments in the first half of 2023, there are 3, 3 and 1 mainland brands respectively. Wen Xiaojun, director of the Electronic Information Institute of the CCID think tank, said.

According to the latest report released by Counterpoint Research, a global industry analyst, the Chinese market accounted for 26% of global folding screen shipments in 2022 and has become a leader in the development of global folding screen smartphones.

At present, the traditional field of electronic information manufacturing industry is also facing difficulties in boosting consumption. Wen Xiaojun analyzed, on the one hand, the consumer market in the traditional field is saturated, and the willingness to consume products is reduced. The slowdown in superimposed product innovation has led to longer replacement cycles.

On the other hand, there is a certain overdraft of consumption potential, and the consumer demand for products has declined. The century epidemic has accelerated the promotion of new models such as online office and distance teaching, ushering in the explosive growth of electronic products in traditional fields, but most products are still in the replacement cycle, and market demand has weakened.

In order to promote the upgrading of consumption in traditional fields, the "Plan" proposes to rely on technological and product form innovation to boost traditional electronic consumption such as mobile phones, computers, and televisions, and continuously release domestic market demand. Promote the high-end upgrading of mobile phone brands, and cultivate and expand the folding screen mobile phone industry ecology. Serve the needs of national sports and fitness with intelligent and information-based means. Released a promotion catalogue of smart health and elderly care products and services.

Cultivate and expand new growth points

"From the perspective of market performance, the new growth points of electronic information manufacturing mentioned in the "Plan" are relatively bright. For example, virtual reality perception, interaction, modeling, and presentation technologies have made continuous breakthroughs, and the integration with industrial production, cultural tourism, integrated media and other industries continues to deepen. Wen Xiaojun said.

Zhao Gang believes that the new growth points that are currently performing well mainly have three directions, namely intelligence, immersion and greening. With the development of artificial intelligence large model technology, intelligent electronic products with automatic voice recognition, image automatic recognition and other functions are eye-catching. With the development of new display technology and virtual/augmented reality technologies, human-computer interaction electronic products with more realistic effects are welcomed by consumers; New energy vehicles, green energy-saving products and other markets have outstanding performance.

The "Plan" proposes to improve the core technological innovation capabilities of the virtual reality industry and promote the continuous enrichment of virtual reality intelligent terminal products. The "Plan" also puts forward detailed requirements for advanced computing, Beidou applications, new displays and other fields. For example, promote the development and application of advanced computing industry, and accelerate the application of advanced technologies and products. Encourage greater construction of data infrastructure and artificial intelligence infrastructure.

Wen Xiaojun said that the field of advanced computing presents two major growth trends, one is the continuous evolution of basic support technology, architecture functional technology, and application enabling technology, accelerating the formation of an industrial ecology from computing devices to computing terminals, from algorithm models to application software. Second, the application cases in industry, urban management and other fields continue to grow, focusing on intelligent manufacturing, urban brain, ultra-high-definition video, etc. to carry out intelligent transformation, provide energy level jump support, and accelerate the application and promotion of "computing +" scale.

As a "chain master" enterprise in the advanced computing industry, Lenovo has accelerated the application of advanced computing technology in smart manufacturing, smart city and other fields. Liu Jun, Executive Vice President and President of Lenovo Group China, said that in the process of deepening intelligent transformation, an independent and complete AI ecosystem will be accelerated. Based on this, Lenovo has initially built a "full-stack intelligence" layout built by AI-embedded intelligent terminals, AI-oriented infrastructure, and AI-native solution services, to achieve global coverage of advanced computing power and accelerate the implementation of artificial intelligence in thousands of industries. (Economic Daily reporter Huang Xin)