Top News Reporter Zheng Xu
Recently, Liu Damei, an Internet celebrity with more than 20 million fans, sold mobile phones in the live broadcast room and attracted the attention of netizens. Some netizens pointed out that its claim to sell 6888 mobile phones, the official original price is 2999, and it sells 888 yuan during live broadcasting. Some netizens even marked that more than 600 can be bought online.
In this regard, Newman's official customer service said that the mobile phone is only sold through Internet live broadcasting, and other channels cannot be bought, and it is impossible to buy more than 600.
In fact, this is not the first time that Internet celebrities have inflated prices when they live stream goods. Previously, "Brother Gazi" Xie Mengwei was exposed that a Philips mobile phone he brought with him could be bought for 1880 yuan, but he was priced at 1999 yuan.
Brand side: It is indeed called high price, but it is still discounted
"The market price should be 6888, and the last auspicious number is 888!" On September 19, the Internet celebrity "Liu Da Meiren" from Harbin, Heilongjiang, sold goods live after the wedding ceremony. During the period, she took out a mobile phone and said that the market price was 6888, and now she is working for the welfare of her "family" and getting on the car for 888 yuan.
When making the quotation, the staff of the "Liu Da Meiren" team dissuaded them from the side: "Don't make trouble!" But he was so excited that he shouted: "Give me the money, I have the money." According to media reports, the trading volume at that time was about 40,000.
But then some netizens revealed that the mobile phone sold by "Liu Da Meiren" can be bought on the market for six or seven hundred yuan. So-called "welfare" does not actually exist.
According to media reports, the mobile phone brought by "Liu Dameiren" is a Newman V68 mobile phone. When Top News searched from the official stores of Newman on Taobao, Jingdong and other platforms, it did not find that the mobile phone was sold. However, there are third-party platforms that sell a mobile phone marked "V68", and the sales price only needs more than 700 yuan.
In the official website of Newman mobile phone, there is a V800 mobile phone, similar in appearance to V68 but not marked with a price.
According to the company's official website, Newman has more than 2,000 employees, entered the mobile phone industry in 2008, and now has Newman mobile phones, NewPad tablets, Newman car Pad and other brands.
On September 21, the top news reporter called the after-sales service phone of Newman's official website as a consumer. Staff said they did sell a mobile phone called V68, but Newman's official platform did not sell the phone, mainly for live streaming platforms.
"Our official guide price is 2,999 yuan, but their store wants to attract fans or give away benefits or something, so it will be a lot of discounts." In response to the statement that the mobile phone can be bought online for six or seven hundred yuan, the staff said: "There is no way, it is a black fan who said nonsense, and we have not sold it on Taobao and Jingdong." ”
According to the above-mentioned staff, they first give the mobile phone to the customer, and then the customer gives it to a certain Internet celebrity or live broadcast platform for sale. "But you still bought it at a discount, just saying that the market price she called was inflated."
The phenomenon of "inflated prices" is not uncommon
Top news reporters noticed that the phenomenon of "Liu Dabei" has not occurred for the first time on the Internet live broadcast. In February this year, "Brother Gazi" Xie Mengwei was exposed to live broadcast goods "overturned".
On the live broadcast, "Brother Gazi" took out a Philips S706 mobile phone with a claimed original price of 8999 yuan, and he cut it to 1999 yuan in the live broadcast room. But later some netizens found that the price of this mobile phone on a third-party platform only needs 1880 yuan.
Then "Brother Gazi" sent a video response, saying that the Philips S706 mobile phones sold in the live broadcast room are all genuine, officially authorized, and the price is different because different merchants do different activities, "Just like this bottle of soy sauce, Tiannanhai North, major supermarkets do activities, can the price be the same?"
According to the Times report, Pan Changjiang once sold a Moutai Chinese zodiac wine for 4,799 yuan in the live broadcast room, but the actual market price was only 4,500 yuan, and the so-called "preferential price" was higher than the market circulation price. In the end, amid the doubts of netizens, Pan Changjiang removed the product from the shelves and pushed the responsibility onto the dealer.
Top news reporters noticed that in many online live broadcast activities, especially some "Internet celebrities" brought goods. Many will play the gimmick of "discount mobile phone" or "discount tablet" to attract traffic. In fact, the quality of these tablets and mobile phones is often some copycat goods or low-end products in the original. But they will still compare the original price that has just been sold, or that the takeaway is sold for 5999, 6999, and now it is only 999, through such words to show the "discount".
For example, in a live broadcast of a certain anchor with goods watched by a top news reporter on the afternoon of September 21, he claimed when selling a mobile phone called Huawei Enjoy 60: "It is difficult to find 5999 and 4999 outside, and the price has been increasing outside." Among the links, the blogger's listing link is 995 yuan. But in fact, the original price of the mobile phone in the third-party platform is 1299, and the subsidized price is 989 yuan.
Lawyer: Suspected of consumer propaganda or fraud
Lan Tianbin, a senior partner at Jiangsu Fade Dongheng Law Firm, told Top News that according to the Consumer Rights Protection Law, consumers have the right to know the true situation of the goods they buy or use or the services they receive.
"Internet celebrities claim that 6999 is sold outside, and now as long as 999 is such a statement, it misleads consumers, is suspected of false propaganda, and may also be suspected of consumer fraud if the goods are not correct." Lan Tianbin said that consumers can negotiate a settlement with the online celebrity live broadcaster, and if the negotiation fails, they can complain to the consumer association or the business administration department, or file a lawsuit with the court.
Fu Jian, director of Henan Zejian Law Firm, said that in response to this phenomenon, the regulatory authorities in the location of the network platform provider and the offline location of the company to which the goods belong can supervise, require the cessation of false publicity, order the elimination of the impact, and impose fines.
At the same time, if the purchased goods are not as 6999 yuan as the anchor said, they can be returned on the grounds that the advertised price does not match the market price or the actual purchase price does not match the market price.
"The discrepancy between the advertised price of the product and the actual situation is also misleading false propaganda, so consumers have the right to protect their rights and interests." Fu Jian said.