With the continuous improvement of consumer awareness, scientific research strength has become the core driving force for brand development. On September 16, Perfect Diary, a brand of Yixian E-commerce, held a new product launch in Shanghai, announcing the official launch of its brand's first bionic film essence lipstick. This time, Perfect Diary uses skin care thinking to make lipstick, so that the new product can bring a double repair and nourishing effect while ensuring the basic makeup effect of lipstick. This is the brand's first innovative lipstick product that combines lipstick effect, lip essence effect and lip mask, leading the new trend of makeup and beauty integration in the industry.
Leading the new trend of makeup and beauty
In the public's impression, lipstick seems to be a little far away from "black technology". After conducting in-depth consumer research and insights, Perfect Diary understands that consumers are increasingly demanding beauty products that combine makeup functions and skin nourishing effects.
As the latest research and development result hatched by the Yixian Open Lab system, different from the "film-forming" effect claimed by traditional lipsticks, Perfect Diary Bionic Film Essence Lipstick is committed to creating a bionic sebum membrane for the skin of the lips with fragile barrier function.
According to Chengjing, chief scientific officer of Yixian E-commerce, it is with the blessing of the lip bionic film Biolip™ that the bionic film essence lipstick can bring double repair and nourishment effect while ensuring the basic makeup effect of lipstick. The lipstick contains Perfect Diary's patented ingredient - Pomegranate Peptide Complex, co-created by Perfect Diary and the French R&D team, which extracts 46 kinds of pomegranate extract active molecules with French patented dynamic cold temperature to deeply plump the lip skin, make the lip skin rejuvenate and achieve the effect of "makeup and rejuvenation".
According to reports, bionic film essence lipstick is the first lipstick verified by skin science in Perfect Diary, the product has been verified by clinical testing of Ruijin Hospital Affiliated to Shanghai Jiao Tong University School of Medicine and SGS Asian consumer authoritative efficacy test data report double scientific verification, saying that after using bionic film essence lipstick for 2 weeks, the number of fine lines on the lips is reduced by up to 53.39%.
At the press conference, Zheng Jie, tenured professor of dermatology at Ruijin Hospital affiliated to Shanghai Jiao Tong University School of Medicine, recognized the clinical performance of the new lipstick, believing that the lipstick is equivalent to building a layer of lip skin barrier, which is helpful for the improvement of lip skin problems.
Scientific research strength has become the core driving force for brand development
On September 16, around the international research and development trend in the field of beauty, the Bionic Film Technology Forum was also held in Shanghai.
At the forum, Shuai Zhen, Head of Mintel China's Consumer Research Department, shared the current industry trend when sharing the current industry trend, saying that international luxury brands have emerged lip makeup efficacy technology, and the trend of lipstick makeup for big brands has gradually changed to satin soft light. Perfect Diary deeply analyzes 150,000 sets of Asian skin databases, combines optical analysis of the structure, and selects 12-color satin soft lipsticks on the color design of bionic film essence lipsticks to create a lip makeup color scheme that better meets the color needs of oriental women.
According to Chengjing at the forum, thanks to its unique open innovation system - Open Lab, Yixian E-commerce has included the world's top partners, and has established stable cooperative relations with many well-known research institutions, universities and hospitals at home and abroad to identify, research and commercial application of cutting-edge technologies in the field of skin care and color cosmetics on a global scale. In fact, the bionic film essence lipstick released by Perfect Diary is also a demonstration of the achievements of Yixian e-commerce scientific research layout.
In the future, we will continue to invest heavily in R&D and innovation
As the first brand of Yixian E-commerce, since the birth of Perfect Diary in 2017, the original intention of "everyone can easily become beautiful" has always run through its brand. From original concept animal eyeshadow, to the creative co-branded National Geographic eyeshadow palette, the first lipstick with a small heel, the multi-textured lip gloss of business cards, to the blue loose powder with makeup locking technology, Perfect Diary has always won the trust of young consumers with its high-quality products that are "high-quality, well-designed, and easy to use".
As Chinese consumers grow into consumers with global influence, they also put forward higher requirements for product quality, innovation and value concepts, driving domestic beauty brands such as Perfect Diary to grow together.
Starting from Perfect Diary, Yixian E-commerce has developed into a digitally-driven multi-brand domestic beauty group from makeup to skin care, covering different categories and price bands.
Huang Jinfeng, founder, chairman and CEO of Yixian E-commerce, said that in the future, Yixian E-commerce will continue to invest heavily in R&D and innovation, promote the transformation of innovative scientific and technological achievements, and bring new technological beauty products to consumers through its own R&D system and production base. Promote Chinese beauty with science and technology, lead Chinese beauty with science and technology, and be a healthy and beautiful explorer in the new era of science and technology.
Text | Yang Guangtu | Respondents provide
Source | Yangcheng Evening News • Yangcheng Pie
Responsible Editor | Huang Yinglin