On September 20, the "world's first intelligent parent-child car" - Extreme Fox Motors Koala was officially launched, with a total of four configuration models, with an official guidance price of 131,800 yuan - 169,800 yuan. Along with the launch of the new car, Extreme Fox Kaola also released a series of "exclusive gift packages of love" listing rights, including: up to 3 years 100,000 yuan 0 interest, financial lease 0 down payment financial rights, vehicle 5 years/120,000 yuan km warranty, three electric lifetime warranty rights, 3 years unlimited free traffic, lifetime free OTA upgrade rights, lifetime smart home charging and installation services, and 5,000 yuan replacement subsidy rights exclusive to BAIC new energy vehicle owners.
Dai Kangwei, Secretary of the Party Committee and General Manager of BAIC New Energy, said at the koala's listing conference: Since the pre-sale of the Chengdu Auto Show, the extreme fox car koala has received 5,206 orders in less than a month, and the popularity from end users proves that the "strongest walking car on the surface" has entered the hearts of users. In order to thank the trust and support of the majority of users and allow more consumers to experience Kaola, the final guidance price of Kaola listing compared with the pre-sale price of 133,800 yuan, 143,800 yuan, 155,800 yuan and 171,800 yuan, all gave a surprise exploration of 2,000 yuan, sincerity and further advanced.
The pre-sale "explosive order" exceeded 5,000 units, and the strength of the "strongest walking baby god car on the surface" koala attracted fans
At the recent Chengdu Auto Show, the Extreme Fox Kaola attracted users with a surprise pre-sale price starting from 133,800 yuan, and up to now, it has received more than 5,206 pre-sale orders. At this press conference, the official starting price of 131,800 yuan for the Extreme Fox car koala once again exceeded user expectations and became the biggest surprise of this conference.
At the same time, at the launch conference, Extreme Fox also delivered car keys to the first batch of owners, including young actor Tang Yixin, and sent "love gifts" to the first owners on the day of 920. Moreover, it is understood that the Koala car has recently arrived at the terminal stores of Extreme Fox Motors across the country, and the delivery will be started at the same time as the listing.
In addition, Wu Sheng, the founder of the New Species Scene Lab, also released a plan to jointly create the "Parent-Child New Species Ecological Alliance" with leading brands in the industry such as Koala, Good Baby, and Uncle Kai, and is committed to innovating and improving the parent-child travel experience of Chinese families around the full-scene touch points of parent-child travel. Based on spatial scene innovation, IP co-brand planning, channel network co-construction and other methods, Koala and Goodbaby jointly built a joint store has opened in Shanghai, and in the future, based on the "Parent-Child New Species Ecological Alliance", Koala will continue to expand the parent-child travel ecosystem, lighting up more families' parent-child travel experience with the "light of domestic products" with temperature.
Favored by the 5 major crowds, Koala casts "the gift of Chinese family love" with scene-based car building
At present, the competition in the new energy vehicle market has entered a white-hot stage, and the popularity of koala pre-sales not only proves the success of Extreme Fox Koala products, but also makes users who buy this product attract widespread attention.
Dai Kangwei, Secretary of the Party Committee and General Manager of BAIC New Energy, brought the stories of the first users of Kaola at the Kaola listing press conference. The users who book koalas are the core group of "new opinionated mothers", who are the "smartest" people in Chinese families and the people who need the most attention in the field of automobile travel at present. In daily travel with children, on the one hand, they hope to get the enjoyment of leapfrogging, on the other hand, they need to solve the safety of children's travel, and at the same time, they must take into account health, comfort and convenience, which has become a pain point for them when changing their family and social roles.
And koala has insight into the pain points of "smart" mothers in travel, and is determined to bring targeted parent-child travel solutions to this group and realize the liberation of "travel" beyond clothing, food and housing. According to reports, the koala product team deeply interviewed the soul of more than 5,000 families "mother", systematically sorted out the scenes encountered in the process of parent-child travel, listed more than 200 pain points wish list to solve one by one, and finally created the world's first intelligent parent-child car koala.
Centered on the "wisest new assertive mother", the users who booked koala include: families in need who care for their baby's healthy and safe travel, new assertive mothers who are about to return or have returned to the protagonists of society, families who buy more light travel, dads who express their love to their wives, and grandparents who buy to new families, reflecting that the beneficiaries of koalas cover a wide range of Chinese families.
Health, safety and convenience, Kaola defines the 3 benchmarks of parent-child travel products
As the first full-scenario product launched under Extreme Fox Motors, Kaola adheres to the genes of "insight, wisdom and extreme" of the Extreme Fox brand, and redefines what parent-child travel products should look like with health, safety and convenience as the core.
Every breath counts, and keeping your baby healthy is the true "gift of love". Extreme Fox Kaola pioneered a mother-and-baby-level healthy cockpit to create a "pure children's room" for babies who can "breathe healthily". Taking the control of harmful substances in the car as an example, Kaola has added 3 substances that are more harmful to early childhood development on the basis of the 8 substances restricted by the national standard. Using adsorption degradation technology, under the national standard 25 °C room temperature test, 6 of the above 11 substances showed zero detection. The formaldehyde content is only 1/3 of many luxury cars priced at 400,000 to 600,000, which is 1/14 of the national first-class residential standard. Based on this health strength, the Kaola recently obtained the five-star authoritative certification of "Mother and Baby Friendly Car", becoming the first model in the industry to receive this award.
"Walking the baby" safety is the most reliable justice. Kaola and Good Child jointly designed the child safety seat, using 80 kilometers per hour as the safety protection standard, which is 60% higher than the European and American design standards, and the structural strength is increased by 156%, even in sudden moments can give children full protection. Taking the "one-meter perspective" as the starting point of design thinking, the Koala has specially lengthened the position of the side air curtain for the child's head, and the volume has been expanded by 12% to 37 liters. The body material of the left rear door of the Koala is made of hot-stamped steel as the skeleton, and the overall torsional rigidity reaches 37400Nm/deg, which exceeds many models of 500,000-class luxury brands at home and abroad. Not only that, the koala has also strengthened the side door, the anti-collision beam strength is up to 1500Mpa, and the strongest material is used to create a safe fortress for parent-child travel.
The Extreme Fox car koala is "a helper with a baby without parents", and it is also a "fun amusement park for children to release their nature". In the past, there were all kinds of inconveniences when traveling with a baby, such as carrying things in large bags and small bags, carrying children to the car, letting the children sit down, eating in the car, drinking water in the car, changing diapers for children, koalas through six conveniences, making mothers more elegant and babies more comfortable. The side sliding doors designed by the koala and the opening method of light and shadow sensing create convenient boarding on the car; The front and rear electric sliding Rubik's Cube coffee table, and the intelligent cooling and warming box with temperature control of 3-50°C, can easily handle every bite of the baby's food and bring feeding convenience; The exclusive camera on the rear side of the baby can cast the baby's status on the center control screen with one key during driving, providing comfort and convenience; The restful sleep mode is automatically turned on, adjusting the lying position, sound, and light to the best state, giving the baby a quick and secure sleep convenience; The whole car is equipped with a total of 29 storage spaces, with a large opening and electrically open trunk, which can meet the convenience of storage of large and small sizes; Equipped with a 260mm × 500mm enlarged desktop, with an ultra-long wheelbase of 2820mm and a cabin height space of 1245mm, it brings entertainment convenience comparable to medium and large MPVs.
The competition of China's new energy vehicles is upgrading from physical attributes to emotional attributes, and the success of a product is not only the success of technological innovation, but also the result of the emotional resonance of products and users. Extreme Fox Automobile Koala is not only an in-depth excavation of the pain points of parent-child travel, but also a bold exploration and verification of Extreme Fox Motor's integration of "love" and "scenery". As Dai Kangwei, Secretary of the Party Committee and General Manager of BAIC New Energy, said: "Extreme Fox Kaola is a pioneer and an innovator. "Kaola is pioneering a new category of smart parent-child vehicle SPV (Smart Parenting Vehicle), and the innovation is to tap user needs and realize the incremental development of the automotive industry.