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With the continuous development of the Internet, people's lifestyles have undergone earth-shaking changes. Since Jack Ma founded Alibaba, the mainland has officially entered the era of e-commerce. The rise of e-commerce platforms has made our lives more convenient and efficient. Nowadays, online shopping has become a common way of shopping in people's daily lives. With the rapid development of the e-commerce industry, the market competition between large express delivery companies has become increasingly fierce. As a result, another delivery company giant collapsed, and the company's 50,000 employees had to take early leave.
Online shopping drives the express delivery industry to flourish
As we all know, the world has entered the era of 5G networks. With the further upgrading of the Internet, the e-commerce and logistics industry will actually be the most objective beneficiaries. As long as consumers have a mobile phone, they can buy the products they need online. The reason why online shopping is favored by people is mainly because of the fast delivery speed. After a consumer places an order, it usually takes only two days to receive the goods. Some express deliveries can of course be delivered the next day, such as SF, JD Logistics, and Tmall Supermarket. In addition to these three couriers, we are difficult to see a fourth courier that can achieve next-day delivery.
Guaranteeing speed and quality is a challenge
Although e-commerce is developing rapidly, there are only a few e-commerce companies that can guarantee high efficiency and high quality. Due to the vigorous development of the e-commerce industry, the express delivery industry has become the most popular industry, but there are very few express delivery companies that can truly achieve high efficiency and high quality.
Today, the only express companies that can achieve high efficiency, high quality and next-day delivery at the same time are Tmall, SF and JD Logistics. Since the trial operation of 5G networks around the world, people have ushered in 5G networks as they wished. The development of the Internet has promoted the rise of the express delivery industry. Among the express delivery companies in the mainland, SF Express is the one with the best service quality and the fastest delivery speed. However, major e-commerce platforms have begun to develop their own logistics systems.
Perhaps because he was dissatisfied with the service quality and delivery speed of express companies in the market, or perhaps he wanted to "get a piece of the pie" in the express delivery market, Liu Qiangdong, the founder of Jingdong Group, established Jingdong Express Company. JD Logistics co-founded Cainiao Network with Alibaba founder Jack Ma. According to statistics, the total amount of express goods supplied by the mainland express industry has exceeded 50.7 billion, a year-on-year increase of 26.5%.
The reason why the express delivery industry has achieved such excellent results is mainly due to the "three links and one delivery", JD logistics and Cainiao logistics. "Three links and one delivery" refers to YTO Express, ZTO Express, Shentong Express, Yunda Express. In addition, many niche couriers seem to see a glimmer of hope. For example: the well-known "three links and one express" and the once popular express company Guotong.
Guotong Express gradually lost
It is worth mentioning that at its peak, Guotong Express had a total of 50,000 employees and as many as 40 express delivery outlets across the country. However, with the increasingly fierce competition in the express delivery market, today's Guotong Express has been losing steadily. Whether it is service quality or delivery speed, Guotong Express has never been able to surpass SF and JD Logistics, and even efficiency and price cannot surpass "three links and one delivery". Although the performance of Guotong Express at its peak was very impressive, it has established more than 500 shuttle bus operation trunk lines and operated tens of thousands of vehicles.
According to media reports, Guotong Express has entered the holiday ahead of schedule, and all employees of the company have opened the shutdown holiday mode. For the situation of Guotong Express, there were previously rumors that the company's employees had nothing to do and could only take early vacations. Many entrepreneurs in the market are very surprised by this situation. They expressed doubts: it is clear that the e-commerce industry is developing so fast, and the express delivery market is so hot. How could Guotong Express slow down by itself? Even Liu Qiangdong, the founder of the newly established JD Logistics, was surprised by the situation.
The reason for the decline
So why is Guotong Express gradually going downhill? In fact, the first difficulty faced by Guotong Express is the debt crisis, and Guotong Express failed to solve this problem in time, resulting in an increasingly serious debt crisis. Up to now, Guotong Express has not solved this problem, resulting in the company's capital chain being broken. In addition, Guotong Express also encountered a number of operational risks, of which 127 risks were borne by itself and 453 were related risks. At the same time, the pattern of the express delivery industry in the market has been formed, and it is difficult for Guotong Express to break this pattern. In this case, Guotong Express can only actively be active in the market segment, but due to the high cost, the company's development is limited.
Especially when the market price began to fall, Guotong Express had no way to respond. In this case, what competitive advantage does Guotong Express have? The end result is losing users. For Guotong Express, the most serious consequence is the loss of company users. After all, for every business, users play an important role and are even the main factors that determine the sustainable development of the enterprise.
In addition, with the accelerated rise of large express delivery companies, the competition in the express delivery market is becoming increasingly fierce. Under such fierce competition, many new courier companies have emerged, which makes it very difficult for the courier industry to survive. Even JD Logistics, Tmall, and SF Express, which can achieve next-day delivery, are also at risk, so it is crucial to improve the company's delivery speed and service quality.
summary
With the vigorous development of e-commerce, the competition in the express delivery industry has become increasingly fierce. Liu Qiangdong, founder of Jingdong Group, was surprised by the sudden collapse of the news that Guotong Express, which had great development potential at the beginning of its establishment, was exposed to the news that employees took early leave. The reason for the collapse of Guotong Express was mainly because the company fell into a debt crisis and there were many operational risks.
Due to 127 risks and 453 related risks of Guotong Express, the company's operation was ultimately very difficult. Regarding the sudden early departure of employees, Guotong Express insiders said: It is only an adjustment to the company's employees, not a large number of layoffs of the company's employees. What is your opinion on this situation?
Place of publication: Shandong
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