Through the laser holographic AR-HUD, real-time display of road signs, vehicle speed, fuel consumption and other driving information on the windshield of the car; Through the embedded laser cinema with Soundbar and starry sky roof, you can experience the cinema shock effect without leaving home; With the help of the 4K intelligent laser engineering pole projector, the beautiful art exhibition "The Beauty of Huipai Architecture Time" came into view in the form of light and shadow; Relying on portable three-color laser projection, people have an atmosphere in outdoor campsites, party tourism...
On September 19, the "2023 Global Laser Display Technology and Industry Development Conference" was held in Qingdao. The theme of this year's edition is "Scene Bloom". Industry insiders pointed out that as the most professional and authoritative and influential event in the laser display industry, the holding of this conference marks that the laser display industry led by Chinese enterprises is leaping out of the screen, out of the family, breaking boundaries and creating a new ecology.
"We firmly believe that the scene presented by the laser today and in the future is the direction of the user's pursuit of beauty, and the scene era is the best era of laser display!" Li Wei, president of Hisense Vision, said at the conference that from a pathfinder of laser TV to a revolutionary of laser scene display, Hisense will adhere to three unwavering: laser display as a strategic industry of Hisense Group will never waver, Hisense's determination to promote the laser display industry in the world will never waver, and adhere to laser display scene innovation investment will never waver.
His speech undoubtedly made the global laser display industry chain more confident. Ouyang Zhongcan, an academician of the Chinese Academy of Sciences, believes that laser display is the best carrier for home, industry, commerce, education, automotive, AR and other application scenarios; Hao Yabin, executive president of China Electronic Video Industry Association, said that laser display is the forerunner of a new round of scene revolution, and laser display is the best breakthrough to achieve all-scenario smart life in the future.
At the conference site, a series of laser displays in vehicle, home, engineering, outdoor and other scenes aroused people's amazement. People lamented that in the past, only laser display changed the form of TV and subverted the use scenario of home TV; Nowadays, as laser display technology moves from home to a broader space, the "next generation of new display mainstream technology" has also bloomed with greater charm.
The outbreak of the scene has accelerated the collaborative innovation of the laser display industry chain. For example, Hisense and Pfister innovatively launched high-gain screens, making it possible for families without fear of ambient light to watch movies around the clock; The 8K DMD chip jointly developed with TI promotes laser display into the 8K era; The nanoscale custom wavelength laser launched by Nichia realizes the accurate reproduction of natural colors.
The explosion of the scene expands the "circle of friends" of the laser display. In the past two years, the number of core enterprises in the global laser display upstream and downstream industry chain has doubled, from 100 to more than 200. In 2022, the world-class optical giant German Leica Camera Company and Hisense, the global leader in laser display, will enter into strategic cooperation and officially join the laser display industry alliance, and will launch the first home theater laser TV in the Chinese market in September this year. The laser display has entered the "global resonance" time.
In fact, with the outbreak of scenario-based demand, the application of laser display technology in multiple scenarios is complementing and promoting the development of home laser TV. With the outbreak of scenes, more and more global consumers can experience and purchase the charm of laser display products up close. Today, Hisense laser TV can be seen in more than 40 countries and regions around the world: in China, Hisense cooperates with more than 300 core enterprises and exhibits and sells in 5,000+ stores; OVERSEAS, LASER TV COVERS MORE THAN 250 MAINSTREAM CHANNELS SUCH AS BBY, COSTOC, FRANCE BOULANGER, ETC., AND IN EUROPE SUCH AS GERMANY AND ITALY, LASER TV PRICED AT ABOUT $5,000 HAS MAINTAINED A THREE-DIGIT GROWTH, BECOMING A "BRIGHT BUSINESS CARD" MADE IN CHINA.
According to the "2023 Laser Display Industry High-quality Development White Paper" released at the laser conference, in the living room scene, laser TV has become the first choice for the replacement of large screens in the living room, with a compound annual growth rate of nearly 70% from 2015 to 2022, and laser TV sales in the large-screen TV market of 100 inches and above will account for 65% in 2022; In outdoor scenes, laser projection has become a new partner for young people to watch movies and outdoor camping, ranking first in the sales growth rate of the home smart projection market; In the broader office and public space, the growth rate of laser commercial projection shipments that provide creative solutions for space display is more than 25%...
As the global leader of laser display technology, Hisense has always been an important force to promote the development of this future mainstream display technology. In the future, Hisense will continue to promote the technology upgrade and products of home laser TVs on the one hand. On the other hand, it will continue to expand the new form of laser display technology, and open a golden age of laser display by creating a market scale of hundreds of billions of emerging industries.
In terms of home laser TV, Li Wei revealed that Hisense will soon launch the world's first foldable laser TV and the world's first top-embedded laser theater, creating a large living room screen that can easily enter the home, integrate the home, protect the eyes healthily, and be infinitely close to the cinema experience. "Hisense laser TV will accelerate the development to 100 inches + large size, and in the next three years, the sales scale of Hisense 100 inches + laser TV will increase to more than 60%." He said.
In terms of new application scenarios, Hisense will lead the high-value transformation and upgrading of the industry with three-color laser technology in the field of laser projection, and continue to enrich application scenarios such as mobile movie viewing, art creation, and cultural performances; In the field of commercial projection and vehicle display, Hisense will carry out long-term layout, break through the plane, and move towards holography. Li Wei also revealed that in the future, Hisense will accelerate in-depth cooperation with leading automobile brands to provide laser display solutions for better performance mobility.