"The scene explosion makes the laser display usher in the best era!" On September 19, the 2023 Global Laser Display Technology and Industry Development Conference was held in Qingdao, Li Wei, president of Hisense Vision Technology, said that in the past two years, laser display products have cross-border from the field of consumer electronics to new fields such as movies, light and shadow art, and sports events, and the 'light' content of users' lives is getting higher and higher.
At the conference, Hisense exhibited a laser vehicle HUD for the first time, taking the lead in applying three-color laser in the field of mobility, which can realize head-up intelligent display and window immersive image display, which is 48% higher than the traditional LED display color expression. With the help of the 4K intelligent laser engineering pole projector, the beautiful art exhibition "The Beauty of Huipai Architecture Time" came into view in the form of light and shadow; Relying on portable three-color laser projection, people have an atmosphere in outdoor campsites and party tourism; With a top-embedded laser cinema with a soundbar and a starry sky roof, you can experience the cinema shock without leaving home.
Scene explosion The light content of users' lives is getting higher and higherLaser display has fully penetrated the user's life circle. In the living room, laser TV with healthy eye protection and shocking viewing experience has become the first choice for the replacement of large home screens, Luotu technology data shows that from 2015 to 2022, the compound annual growth rate of China's laser TV market size reached 68.6%. Become the mainstream of the large screen in the living room.
Outdoors, laser projection has become a new partner for young people to watch movies on the move and camp outdoors. According to data from Luotu Technology, in June this year, the sales of intelligent projection products of domestic online laser light sources accounted for more than 25%.
In cinemas, laser cinemas become the first choice for immersive moviegoing. Of China's 80,000 movie screens, nearly 60% use laser light sources. In a wider range of office and public spaces, it can provide high-brightness, high-color gamut laser commercial projection, with a shipment growth rate of more than 25%, which is not only expected to quickly replace traditional commercial projection, but also provides creative solutions for space display.
From the "One Family in the World" at the opening ceremony of the 22nd Winter Olympics to the light and shadow immersion exhibitions all over the world, the performance of lasers in creative design, cultural tourism, museums and other fields has become a new landmark of urban culture.
The application scenarios of laser display have shifted from indoor to outdoor, from individuals to groups, from one-way output to intelligent interaction", Ouyang Zhongcan, an academician of the Chinese Academy of Sciences, believes that laser display is the best carrier for home, industry, business, education and vehicle, AR and other application scenarios.
The circle of friends of the laser display industry chain continues to expandLi Wei introduced that in the past two years, the number of core enterprises in the global laser display upstream and downstream industry chain has doubled, from 100 in 21 years to more than 200 today. Siegmund Dukek, managing director of Leica Camera Greater China, said that Leica's first laser TV Cine 1 is about to be launched, and Leica firmly believes that laser TV will create a new era of home entertainment.
Laser display products are also optimistic about more and more channel vendors. In China, there are more than 12,000+ channel outlets to sell laser TV. Overseas, Hisense laser TV has been exhibited and sold by 250 mainstream channels in more than 90 countries such as BestBuy, Costco and Boulanger in France, with a compound annual growth rate of 144% since 2019, becoming a bright business card for China's high-end manufacturing overseas.
The laser display scene revolution has officially begunIn the face of the outbreak of use scenarios, the recognition of global users, and the support of the upstream and downstream of the industry, Hisense put forward three "unwavering", adhere to the positioning of laser display as a strategic industry without wavering, adhere to the determination to promote the laser display industry in the world without wavering, adhere to the investment in laser display scene innovation without wavering, and transform from a pathfinder of laser TV to a revolutionary of laser scene display.
As a global leader in laser display technology, Hisense has always been an important force to promote the development of this future mainstream display technology. Following the successful research and development of breakthrough innovative products such as the world's first curly screen laser TV and the world's first 8K laser TV, Hisense exhibited the world's first foldable laser TV, top embedded laser theater and other 100-inch + innovative products on September 19, solving the pain points of user scenarios such as difficulty in entering the home of ultra-large-screen TVs, difficulty in home integration, poor visual comfort, and weak immersion, creating the best solution for large screens in the living room, and accelerating the development to 100-inch + large size. Hisense Vision's Vidda intelligent projection will lead the industry to transform to high-value competition with three-color laser technology, and apply it to cross-border applications in multiple scenarios such as mobile movie viewing and art display. In the field of commercial projection, Hisense will innovate and develop image fusion and environment fusion technologies to create an immersive visual experience; The in-vehicle display will carry out a long-term layout, break through the plane, and move towards holography.