On September 19, the 30th China Yangling Agricultural High-tech Achievements Expo was officially opened. Xixian New Area exhibited more than 110 products from 15 enterprises online, and more than 200 products from 21 enterprises offline, comprehensively displaying the new achievements of rural revitalization.
The exhibition area of Xixian New Area is located in the Agricultural Science and Technology Demonstration and Application Exhibition Hall (Hall B) of the Agricultural High School Association, with the theme of "Urban Pastoral Quality Model", which adopts the form of online + offline integration, focusing on displaying the new achievements of rural revitalization in the new area from four major sections: Fu tea characteristic industry, "Xixian Nong XIAN" characteristic agricultural products, smart agriculture, and fine flowers. On the day of the opening ceremony, Yang Renhua, Secretary of the Party Working Committee of Xixian New Area, visited the exhibition area.
The industrial brand behind colored corn
"How is this corn still colorful, I'm still seeing it for the first time, don't you know it's delicious?" In the booth area of the new district, Aunt Wang from Lingyuan Town, Qian County, said.
"This is a new variety of our 'Xixian Nong XIAN', with thin corn kernels, soft and sticky taste, and a light sweetness, which is also rich in nutrition." Ma Jiaxue of Xixian Urban and Rural Development Group patiently explained. She said that Xixian Urban and Rural Development Group, as the main body of the agricultural industry in the new area and the brand operator of "Xixian Nong XIAN", has successively built planting bases and processing bases by extending the agricultural industry chain to enhance the popularity of agricultural products, increase the income of villagers, and help industrial development.
Good varieties have been welcomed by the masses. Wei Huali, a villager in Xinzhuang Village, Gaozhuang Town, Xixian New District, said that after the fruit corn is ripe, it can be eaten directly from the corn stalks. The surrounding villagers came to buy it.
"We highlight the development of specialty agriculture to create high value-added specialty corn. Planting Shengtian white pearl corn, fruit corn, sweet waxy corn (color), anthocyanin corn, etc., to build a wheat and other high-end agricultural products achievement transformation experimental base, the project through the village-enterprise joint construction mechanism, cultivate rural characteristics of advantageous agriculture, drive villagers to become rich, to achieve industrial prosperity. The relevant person in charge of Xixian New Area Jinghe New City Cultural Development Co., Ltd. introduced it to everyone in the exhibition area.
In early August this year, the Grassroots Work Department of Xixian New Area and Xixian Urban and Rural Development Group awarded licenses to the first batch of 16 "Xixian Nong XIAN" agricultural regional public brand application enterprises. Xixian New Area Jinghe New Town Cultural Development Co., Ltd., as one of the authorized use of "Xixian Nong XIAN" public brand enterprises, has been favored by the general public after the product was launched.
At present, Xixian New Area has jointly built a production base with mature agricultural entities in the jurisdiction through planting bases and demonstration parks, and driven more than 100 people in the surrounding areas to find employment with the development path of "production base + agricultural management entity + farmer".
At the same time, it has built an online and offline sales system, carried out direct supply and direct sales for enterprises and institutions, connected online sales platforms, completed the settlement of characteristic products, developed and built "Xixiannong XIAN" Douyin store and WeChat mini program sales platform, opened up sales channels for poverty alleviation products, and effectively enhanced the popularity and reputation of public brands.
Qin Chuangyuan empowers digital agriculture
"Such a good grain, the sales are not smooth, it is really urgent!" Farmers in Dali, Weinan, posted millet supply information in the Diandian Farm V mini program. Zhang Yan, deputy general manager of Xi'an Nongchain Internet Technology Co., Ltd., who was busy at the Nongao exhibition booth, saw this information and immediately accurately matched multiple buyer information for farmers. Soon, Guzi successfully connected with Hanzhong's buyers, and the two sides reached a deal.
"Thank you so much! We have already contacted the purchaser and will be able to ship it tomorrow. Zhang Yan received a message of thanks from the Dali farmers.
Xi'an Nongchain Internet Technology Co., Ltd. is a high-tech enterprise of "digital empowerment agriculture". Relying on the general window of Qin Chuangyuan, the agricultural big data precision service system built by independent research and development is used to provide personalized production and marketing information, production custody and product consignment services for agricultural business entities, effectively realizing the help of production, sales and decision-making.
Lei Yonggang, deputy general manager of the company, said that the "Dian Dian Helping Farmers" production and marketing big data sharing service platform has more than 51,000 farmers, more than 5,900 agricultural experts and more than 4,500 agricultural product buyers, including professional users, initially forming a platform ecosystem of collaborative sharing of production, technology and sales, not only providing supplier and buyer information, timely resolving the risk of unmarketable and backlog of agricultural products, but also creating an online trading market of "origin + sales" of agricultural products through digital empowerment.
On the other side of the exhibition area, vegetables grown in the water also attracted many citizens. This is a hydroponic cream lettuce cultivated in Xi'an Fengdong Modern Urban Agriculture Demonstration Park, which can be eaten raw, and the taste is crisp and refreshing, especially tender.
According to the staff, based on unmanned planting and digital production system management technology, the plant lighting LED light source system and nutrient solution circulation system are built into the planting rack through a special high-rise cultivation stereoscopic library, and rely on automated equipment such as robots, shuttles, stackers and other equipment to automate processes such as seeding, planting, harvesting, and cleaning.
"The digital plant factory will also be driven by digitalization, combined with advanced technologies such as the Internet of Things, big data, and intelligent control, and integrate fertilization, irrigation, temperature control, humidity control, intelligent monitoring, pest monitoring, Internet of Things traceability, and cloud agricultural expert guidance to realize digital visual management of the production process." The relevant person in charge of Xi'an Fengdong Modern Urban Agriculture Demonstration Park said.
Traditional dominant brands are reborn
"This Fu tea is good, I bought two large pieces of Fu brick tea here last year, the taste is good, this year I will buy a few more." In front of the Fu tea booth in Xixian New District, many people were attracted to taste tea and buy tea.
"This time, the Xixian brand Fu tea, which is mainly recommended to visitors, has good quality and more favorable price." The person in charge of Fucha Town Tea Industry Co., Ltd. in Xixian New Area said that at the agricultural high school meeting, the company not only brought traditional Fu tea, but also nearly 100 kinds of products such as Fu tea chips, bag tea, Jinhua Pu'er, etc., and Fu tea derivatives have been extended to Fu tea noodles, Fu tea wine, Fu tea food, Jinhua Chinese medicine, etc., to better meet the modern and personalized market demand.
At the same time, the company takes the display and spiritual inheritance of the intangible cultural heritage items of Fu brick tea making skills as the starting point, and integrates the elements of Fu tea into the development and construction of the project. Joined hands with Ali and Jingdong to build the Fu tea industry informatization (Fu tea brain) project, with government guidance, enterprise agency, full-process filing, online supervision, quality testing, unified standards, one thing and one code, online ordering, field experience as the characteristics, to achieve the standardization and traceability of Fu tea, 43 tea enterprises have completed registration.
Based on the advantages of traditional agriculture, Xixian New Area has cultivated and expanded leading characteristic industries such as Beidu vegetables, Zhouling grapes, Taiping red apricots, and Mawang strawberries. Optimize the format of emerging industries, and develop and upgrade famous "native products" such as Shaanxi official tea, Dawang balsamic vinegar, Chongwen rapeseed oil, and Daqin red mushroom. It has excavated high-quality agricultural tourism resources and created tourist attractions such as Fucha Town, Fengdong Agricultural Expo Park, and Zhangyu Ruina Castle Winery.
"We use culture to revitalize industry, industry to promote tourism, tourism to bring farmers, and build a whole industrial chain integrating production and research and development, warehousing and logistics, cultural display, experience sales and agricultural tourism, so that more villagers can achieve employment, entrepreneurship and living and working in peace and contentment at their doorstep." At the same time, we will vigorously cultivate new business formats such as experiential agriculture, research agriculture, and smart agriculture, and fully promote the expansion of characteristic industries, increase efficiency, and cluster development. The relevant person in charge of the grassroots work department of Xixian New District said.
In the next step, Xixian New Area will adhere to industrial construction as a powerful engine for rural revitalization, create an agricultural product brand system with "public brand + enterprise brand + product brand" as the main body, comprehensively call the Xixian agricultural brand, and promote the high-quality development of rural industries.