If you are a post-90s or post-00s, you may not be familiar with the name Wu Zhixiong, but if you have seen the classic Hong Kong film "Confused Boy", you will definitely have an impression of his face, because he is the actor who played Brother B in the film, with a fierce appearance and superb acting skills, which left a deep impression.
Wu Zhixiong is not only mixed in the movie, his real identity is also an authentic character in the rivers and lakes. He began to work in the Hong Kong triad at the age of 13, became a high-ranking member two years later, and later entered the entertainment industry by chance, but he has never forgotten his quacks.
In June last year, Mr. Wu opened two restaurants in Shenzhen, one called "Seafood Workshop" and the other named "Wu Zhixiong Private Chef" after himself. The opening scene was very spectacular, Wu Zhixiong invited many Hong Kong star friends to the venue, as well as Wu Jing and other mainland celebrities to send blessings. But unexpectedly, these two restaurants closed in less than a year, and there was a lot of negative news.
According to netizens, Wu Zhixiong's restaurant not only has a dismal business, but also owes a lot of money to suppliers. Once, a seafood supplier came to his door to collect money, but was beaten by Wu Zhixiong's men. Later, the police also intervened in the investigation. Netizens also filmed the tragic situation after Wu Zhixiong's restaurant closed, the original hanging Wu Zhixiong's head on the façade has been torn off, and the tables, chairs and decorations inside have been removed or smashed, making a mess.
So why did Wu Zhixiong open a restaurant? How did he run the restaurant so badly? Let's break it down.
First of all, we must know that Wu Zhixiong did not open a restaurant because he loved cooking or knew how much he knew how to eat. He opened the restaurant to give himself and his brothers a place to meet and have fun. He once said, "I opened a restaurant to drink and chat with my brothers." So he didn't have much thought and planning for the positioning and management of the restaurant.
Secondly, we must know that Wu Zhixiong did not open the restaurant because he lacked money. He once revealed his wealth in an interview with the media. He said that in addition to filming, he often went to caves to sing. His annual appearance fee is as high as 120,000 yuan, and he can run more than 20 races a month. He also said that he has many famous watches, the most expensive one worth 1.44 million Hong Kong dollars. He also said that he partnered with a boss in Sichuan to open 38 hot pot restaurants, which are distributed across the country.
Of course, we don't have to believe all these words, after all, Wu Zhixiong is a bragging person, he may be to show off his status and financial resources. But judging from his lifestyle and consumption level, he should not be a poor person either.
Finally, we need to know that Wu Zhixiong did not open the restaurant because he wanted to do business so much. He actually opened the restaurant to satisfy his vanity and quacks. He wanted to use the restaurant to show his influence and connections, so he invited many celebrities to the venue, and hung his name and avatar on the façade. He also wants to use the restaurant to maintain his status and prestige, so he takes a group of brothers with him every time he appears in the restaurant, and deliberately shows his tattoos.
But these practices are actually very unintelligent. Because in big cities, the competition in the catering industry is very fierce, and the tastes and needs of consumers are also diverse. If a restaurant only relies on star effect and quacks to attract customers, without paying attention to the quality of dishes and the level of service, it will soon be eliminated. Moreover, such restaurants will also give people a feeling of insecurity and unprofessionalism, which will discourage many normal consumers.
In fact, there was a serious violent incident in Wu Zhixiong's restaurant. In September last year, Wu's friend Huang Junfeng was slashed in the face with a kitchen knife and received more than 100 stitches when he went to eat at a restaurant. It turned out that the waiter was one of Wu Zhixiong's jianghu brothers, and he mistook Huang Junfeng for a fellow villager with whom he had a feud. This incident caused an uproar and also caused a great negative impact on Wu Zhixiong's restaurant.
To sum up, we can see that Wu Zhixiong's opening a restaurant was actually a wrong decision. He did not operate and manage the restaurant as a formal business project, but as a toy to satisfy his own desires and emotions. He did not take into account the needs and competition of the market, nor did he take into account the feelings and expectations of consumers. He only cares about his face and brother, but neglects his duty and responsibility.
Now the two restaurants led by Wu Zhixiong have closed, and it is said that they have lost more than three million yuan. But for Wu Zhixiong, this may not be a big deal. After all, he has other sources of income, such as walking caves to sing, filming and so on. And he will not lose his status and prestige because of this incident, because he still has a group of loyal brothers to support him.