In August, the film market of domestic entertainment was extremely hot.
"Disappearing Her", "Chang'an 30,000 Li", "Octagonal Cage", "Feng Shen", "Desperate" and other films have a win-win box office, even the fan movie "Warm" starring Huang Bo and Wang Yibo, the box office has exceeded 900 million.
This prosperous scene gives everyone the illusion that a movie's box office exceeds 500 million.
But the reversal came quickly.
Entering September, the domestic entertainment film market can be described as a wail, let alone 500 million at the box office, even more than 100 million has become a "luxury".
Some movie plots are old-fashioned and out when they enter the game, some movies are written in the atmosphere, and some movies have a box office of less than 90,000 in 2 days of release, and old actors such as Hu Ge and Yao Cheng all overturned in the film market in September.
The box office was only 100,000 in 3 days of release
In recent years, it is rare to see such a miserable film at the box office.
"Flowing Water and Flowers" starring Zheng Xiuwen broke this phenomenon, the film was released for two days, and the box office was less than 100,000, which is rare.
As a Hong Kong film, the filming of the film is very interesting, it does not focus the lens on the bustling urban area of Hong Kong or the "cyberpunk-style" strong laneway street scene, but the filming place is in Yuen Long, which is full of rural field atmosphere.
In fact, seventy percent of Hong Kong's terrain is mountainous, but previous Hong Kong films did not present these things.
Looking at the name of this movie, you can know that it is a literary film, telling the story of Aunt Tianmei (played by Zheng Xiuwen) and seven foster children who have lost their children in 13 years.
It's just that this kind of sensational family-themed movie is difficult to have a market.
When I was a child, the shadow of the school organization to watch "Mother Loves Me Again" is still there, and the theme song in the film "Only Mother is Good in the World" has now been banned by kindergarten, indicating that this kind of tear-jerking family emotional film that focuses the world's suffering on one person is not popular.
Under this premise, the audience of "Flowing Water and Flowers" is not high, and the director of the film, Jia Shengfeng, also greatly downplayed the "sensational" lines and plots, and adopted a "de-dramatic" approach to narrative, resulting in the film becoming a pot of boiled water, tasteless.
Just like "crosstalk is not funny, then it is ridiculous", sensationalism is not sensational, does the director want to perform talent?
It is understood that Zheng Xiuwen is a zero-paid starring actor, and the film was filmed after receiving an investment bonus of 8 million Hong Kong dollars from the "First Feature Film Project", so the box office of the film is not a loss, which is also a small happiness.
Life is not easy, so stop engaging in those bitter sensational literary films to reflect.
Hu Ge's box office appeal is so low?
Hu Ge's popularity is so high that many people once thought that he could support the box office of the movie on his own.
Actually, people think too much.
In September, Hu Ge's new film "Worth the Trip" attracted high attention, but after its release, word of mouth and box office were both folded, nearly 10 days after its release, and the box office was only more than 22 million.
In addition to Hu Ge leading the film, there are also veteran actor Huang Lei and popular actor Wu Lei joining, this lineup only sold this point at the box office, which can only show the quality of this film, which is really not good.
There are two main reasons for poor quality, one is "not grounded" and the other is "not speaking human language".
It is strange that in this era, there are still this kind of literary and artistic films that only rely on their own imagination to make up their own emotions.
What is more exaggerated is that this film is about the down-to-earth "funeral industry", but the screenwriter and director set up reality and wrote the story as a fairy tale that has nothing to do with the funeral industry.
It's just incredible.
The film tells the story of Wen Shan (played by Hu Ge) who was originally a down-and-out screenwriter, wrote eulogies for helping people make a living, warmed each other in the process of communicating with the client, and finally found the direction of life.
Well? Isn't this the plot of the Japanese movie "The Undertaker"?
It can be seen that the screenwriter of "It's Not Worth the Trip" should be a loyal fan of "The Undertaker", and wants to make "It's Not Worth the Trip" into a Chinese version of "The Undertaker".
But there is a famous saying in the art world - "Those who learn from me live, and those who like me die".
"It's Not Worth the Trip" not only learned the skin, but also wrote the plot into the atmosphere, becoming a "non-donkey and non-horse" nonsense film that is divorced from reality.
Therefore, it is a reasonable choice for the audience not to buy it.
Starring Hu Ge's performance over the years is also very crotch-pulling.
The last movie he starred in was "The Party at the Southern Station" 4 years ago.
It was also a sleepy, obscure literary film, and the film could achieve more than 200 million box office at that time because Hu Ge overdrew his box office appeal.
And in the past 4 years, Hu Ge's TV series has only one "County Party Committee Compound", compared with other first-line stars, Hu Ge's exposure is terrifyingly small, and many post-00s audiences are already very strange to him.
Coupled with Hu Ge's marriage and daughter, he drove away many "girlfriend fans", and the box office influence further declined.
For various reasons, "It's Worth the Trip" loses at the box office, which is reasonable.
It is also a movie that shows the "funeral industry", look at how the movie "Life Events" starring Zhu Yilong in 2022 tells the story, and how it sells the box office to 1.7 billion.
Yao Chen: In the game is out
43-year-old Yao Chen starred in a fairy tale movie called "Three Noble Love History".
The box office is less than 5 million after 8 days of release, which can be described as entering and exiting.
The title is very strange.
Even if it is released at the Qixi Festival, this earthy title is not enough to attract young couples to hold hands to watch the beautiful love story performed by Yao Chen.
In terms of plot, "The History of Three Noble Loves" is said to be a fairy tale film, but it seems unusual.
It's not comedy, it's not adventure, it's not even literature.
The whole movie, in addition to the actors pretentious to complete the outrageous plot, is to see Yao Chen repeatedly singing on the screen, a song from folk song to rock, the hypnotic effect is quite good, many audiences did fall asleep in the cinema.
It is also rare for a movie to make a "studio shooting online drama".
Oh, it seems that "Three Noble Love History" is really a "studio movie", and the texture is so poor, it makes sense.
Leading role Yao Chen, the young man almost doesn't know who she is. Moreover, Yao Chen has rarely taken on plays in recent years, and his exposure is pitiful, and he no longer has box office influence.
The starring is the popular "Little Peanut" Hu Xianxu, Zhou Ye, Zhou Still.
The main reason why this movie can sell more than 20 million at the box office is because of the existence of these popular actors, but the box office appeal of these "fake traffic" is not enough to compare with the "real traffic" of Wang Yibo and Yi Yangqianxi.
After reading "The History of Three Noble Loves", I understood a truth - suspension is not terrible, boredom is terrible.
"It doesn't seem to be so hot"
It is also a comedy movie created by the well-known "Happy Twist" team.
To be honest, now when I see the four words "happy twist", I will be wary in my heart, thinking that this will not be another bad film that "pays tribute" everywhere.
This vigilance of the audience began to arise after the "twist" was put out.
In August, Shen Teng participated in "Super Family" starring Allen, which has already disappointed everyone, and the reputation of the "Happy Twist" team has fallen again and again, and has become the target of the audience.
And this time's "It Doesn't Seem to Be So Hot", is a remake of the Spanish movie "Basketball Champion", starring Allen and Wei Xiang in the "Twist Three".
These two people have indeed played supporting roles in previous movies, but to support the entire film, it often seems that they have more than enough and lack of strength.
Fortunately, "It Doesn't Seem to Be So Hot" is a remake. Therefore, the completeness of the plot and the angle of conception are relatively good, but the industrialized film production process of "Twist" today makes people feel boring.
But it is obviously a remake, but when it is announced, it does not talk about the word "remake", and in today's information age, it is a bit of a "cover up and steal the bell".
After opening the point screening, "It Doesn't Seem to Be So Hot" had a box office of less than 1.5 million on the first day, unless the reputation was reversed later, otherwise the film could not escape the fate of overturning.
In addition to the old actors of "Twist", the film also has the young idol Wang Ziyi joining.
No acting skills plus "moving face after debut", Wang Ziyi has almost no positive effect on the film, "Twist" Is this going to "rot" to the end?
Zhang Songwen won numbness again
Among the piles of bad films, "The Eighth Suspect" is particularly dazzling, and Zhang Songwen, who has few scenes, wins again.
The box office exceeded 200 million in 5 days of release, and the box office was close to 300 million a week after its release, and the box office is expected to reach 500 million.
The cost of the film is as high as 100 million, and if you want to recover the cost, the box office must reach 300 million, and with today's results, the investor's heart should be able to put down.
Zhang Songwen, who has always been furious, is actually not the starring actor of the film, and when he entered the group, he was still an unknown powerful actor outside the circle before taking over the filming of "Crazy".
As a result, the explosion of "Crazy" made "The Eighth Suspect" take advantage of it, and the publicity directly put Zhang Songwen in the C position, and there was a special close-up poster with a character on the face, which rubbed Zhang Songwen's popularity fiercely.
Many audiences have indeed contributed to the box office for Zhang Songwen's name, but the fame of an actor alone is not enough to support today's box office results.
"The Eighth Suspect" can only be regarded as a qualified suspense crime movie in terms of plot, without too many brain-burning plots, but a flat and straightforward true restoration of a huge case that caused a sensation in the country.
What attracts the audience's attention is the wonderful acting skills of the actors in the film.
Zhang Songwen's "He Lan", a few scenes and a few shots, created a warm, optimistic, down-to-earth "uncle" image, attracting people to the extent that when he was "offline" in the film, many audiences felt unfulfilled.
The acting skills of starring Dapeng also exploded again.
The "Chen Xinwen" played by him has both the evil of annihilating human nature and the goodness of spoiling his wife and daughter.
When it takes someone's life, the eyes are numb and empty, which is chilling.
On weekdays, I see acquaintances with smiles on their faces, showing their honesty.
Dapeng interprets the complexity of human nature through subtle changes in expression and body language.
Dapeng's performance over the years has indeed been eye-catching, and his grasp of emotions and the handling of character details have allowed him to go beyond the category of comedians.
Lin Jiadong, who is very suitable for the character image, also performed well and was very eye-catching.
Sun Yang, a young actor in Hong Kong, also broke through his screen image.
The role played by actress Qi Xi has aroused the empathy of many female audiences.
These actors have contributed their wonderful acting skills, adding a lot of highlights to the slightly bland plot.
Every actor has played a wonderful level, and it makes sense that the film's box office has sprung up.
However, the big winner is still Zhang Songwen, although his role in the play can only be regarded as a "special performance", but he still shows superb acting skills, and his reputation continues to rise, contributing to his future acting career.
epilogue
Overall, the quality and box office of September's movies are significantly inferior to August's.
Before the Mid-Autumn Festival National Day Double Festival, the most anticipated film is only "Rock Solid" directed by Zhang Yimou and starring Yu Hewei and Lei Jiayin.
I hope this film can save the September film market.
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