Per editor: Huang Sheng
According to Reuters quoted by the global network on September 13, Jean-Noel Barrow, France's ministerial representative for digital transformation and telecommunications, said in an interview with Le Parisien on the 12th that Apple must stop selling iPhone 12 models in France due to excessive radiation levels.
Reuters said Jean-Noel Barrow told the newspaper that France's radiation regulator ANFR informed Apple that France had decided to ban the sale of the iPhone 12 model because tests showed that the specific absorption rate (SAR) of the iPhone 12 was slightly higher than the level allowed by law.
Apple did not immediately respond to Reuters' request for comment. Barrow said the software update would be enough to address such radiation problems.
"Apple expects to respond within two weeks," Barrow added, adding, "and if they don't, I'm ready to order a recall of all iPhone 12s on sale." The rules are the same for everyone, including digital giants. ”
French regulators will forward the findings to regulators in other EU member states. "Actually, this decision could have a snowball effect." Barrow said.
Image source: Daily Economic News Infographic
On the other hand, in the early morning of September 13, Beijing time, Apple's most important new product launch this year opened.
This time, the new generation of smartphones iPhone 15 series and smart watches were mainly released. Consistent with previous rumors, the iPhone 15 series switched to Spirit Island, bid farewell to Liu Haiping, all switched to USB-C ports, high-end iPhone 15 Pro series equipped with Apple's most advanced A17 Bionic chip, the highest-end model iPhone 15 Pro Max for the first time equipped with periscope lenses, while the price increased by $100 compared with the previous generation.
The iPhone 15 is available in five colors: soft pink, yellow, green, blue, and black. In line with previous rumors, the iPhone15 mobile phone said goodbye to Liu Haiping, all switched to Lingdong Island, and all switched to USB-C interface.
Apple said that the iPhone 15 Pro is the first iPhone to use aviation-grade titanium in its design, and this alloy is also used in spacecraft on Mars exploration missions. Titanium's strength-to-weight ratio is superior to most metals, making it our lightest Pro model to date. Both the iPhone 15 Pro and 15 Pro Max are powered by Apple's most advanced A17 Bionic chip, which includes a six-core CPU and a six-core GPU.
Apple's official website shows that the starting price of iPhone 15 National Bank is 5999 yuan, the starting price of iPhone 15 Plus National Bank is 6999 yuan, the starting price of iPhone 15 Pro National Bank is 7999 yuan, and the starting price of iPhone 15 Pro Max National Bank is 9999 yuan. Pre-orders will be accepted on September 15 at 8 p.m. It goes on sale on September 22.
According to IDC data, in the second quarter of this year, the share of Apple's mobile phone market above 600 US dollars (about 4375 yuan) in China was 65.4%, a decrease of 4.1 percentage points from the same period last year. This is also affected by the lack of innovation in recent iPhone upgrades.
Can the many changes of the iPhone 15 series allow Apple to maintain its leading position in the high-end machine market? Guo Tianxiang, senior analyst at IDC China, believes that a number of changes, including chip upgrades, make this year's iPhone 15 series obviously more attractive than last year's iPhone 14 series. However, due to the past few years, domestic Android manufacturers still adhere to the high-end development direction, continue to increase R&D investment, strengthen in-depth cooperation with the supply chain, launch more customized and differentiated solutions, and continue to enhance product competitiveness. As a result, Apple's share of China's high-end mobile phone market is shrinking.
According to China Securities News reported on September 13, market research institute Counterpoint Research reported that the first batch of Apple's iPhone 15 series is currently in stock of about 80 million, which may be slightly less than 80 million. However, Apple will adjust its production plan for the first quarter of 2024 based on sales in October or November.
Jibang Consulting estimates that the output proportion of the iPhone 15 Pro series is expected to rise to more than 60%. It is estimated that the total annual production of iPhones will be 220 million to 225 million, down about 5% year-on-year.
On the market, as of September 12, local time, Apple closed at $176.3, down 1.71%, with a market value of $2.8 trillion. Its market value lost US$47.8 billion (about 348.5 billion yuan) overnight.
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