Looking forward, looking forward, the annual "Science and Technology Spring Festival Gala" has finally arrived.
Since the end of August, Apple has been building momentum for this conference. And an invitation with the theme "Wonderlust" was released: both highlighting the particle sense of technology and hinting that new machines may be useful for new materials.
Without further ado, go straight to the price:
iPhone 15
The 128GB version costs 5999 yuan
The 256GB version costs 6999 yuan
The 512GB version costs 8999 yuan
iPhone 15 Plus
The 128GB version costs 6999 yuan
The 256GB version costs 7999 yuan
The 512GB version costs 9999 yuan
iPhone 15 Pro
The 128GB version costs 7999 yuan
The 256GB version costs 8999 yuan
The 512GB version costs 10999 yuan
The 1TB version costs 12999 yuan
iPhone 15 Pro Max
The 256GB version costs 9999 yuan
The 512GB version costs 11999 yuan
The 1TB version costs 13999 yuan...
Are you ready for the money (shen)?!
Let's briefly summarize the highlights of the iPhone 15 series: the whole series of island landing, C-port charging, A17 chip, cool titanium alloy, space photography, five-fold telephoto... There are even new gestures to "lose" the S9 in the Korean market, as well as cards for the "Honor of Kings" and "Genshin" to mention Apple's press conference!
In addition, Apple also talked about its green concept and environmental protection initiatives in various forms at this conference: by 2030, all Apple devices will be 100% carbon neutral; The net carbon footprint of all equipment will be reduced to zero.
Okay, let's ask our friends to follow us into the scene of this press conference!
iPhone 15 series: has it gone further?
It may be almost meaningful, but you can't say that it is tasteless, there are still some remarkable things.
First of all, the package of the iPhone 15 Pro includes the iPhone 15 Pro and a USB-C charging cable.
iPhone 15 and 15Plus: Bangs bye
First of all, the new machine once again shrinks the already "not much" border, and optimizes the curvature of the corners, that is, you will not feel "hand pain" when holding it in the bare metal state. The lens also adopts a matte back cover texture for the so-called "look and feel design".
The standard iPhone 15 has five colors: pink, yellow, green, blue and black. But it is not necessarily "locked", after all, Apple is likely to add new colors in the future in order to sell.
In terms of screen, it has to be said that the "pill" design of "Spirit Island" has finally been "popularized by the whole system". One does not leak, all land on the island, can also be regarded as a "spirit family".
At the same time, this XDR screen has risen from the previous generation of 1200nits to 1600nits, and the outdoor limit brightness has also come to 2000nits, which is very bright and I like it. This is also the "brightest star" ever made on the iPhone.
However, there is no mention of the refresh rate at all. It is estimated that the 15 and 15 Plus will still maintain an "embarrassing life" of 60Hz with a high probability.
The iPhone 15's mute key switch has also been replaced with a physical press, and although it can be muted faster, the disappearance of the paddles does make people feel uncomfortable.
Of course, the disappearance of the lightning interface is worth "cheering", and the replacement Type-C interface can finally allow Apple users to go out without having to bring an extra line.
However, unlike the iPhone 15/Plus, the Pro will provide faster transfer speeds (10Gbps and 480Mbps are still significantly different).
But it's worth mentioning that USB-C can even reverse charge AirPods.
In terms of image, the iPhone 15 undertakes the 48 million pixel main camera of the previous generation, and the front camera of the iPhone 15 has also been upgraded from aperture f/1.9 to f/1.6, and can achieve 2x zoom to shoot 4K video.
When it comes to hardware, upgrades are of course essential. A series chips have always been the highlight of the annual "Technology Spring Festival Gala".
However, A-series high-end chips tend to only appear on "worthy models". For example, this year's latest A17 pro chip, only Pro version and above models will be equipped. The iPhone 15 and iPhone 15Plus will still use the A16 chip.
In terms of battery, the battery specifications of the iPhone 15 series are said to be a lot of improvement compared with the iPhone 14 series.
But instead of making the phone last longer, people only said: it has indeed improved.
But if you think about it, this is a topic that is discussed every year, and it seems that it has not been solved every year, dddd bar...
In addition, the iPhone 15 series can also share location in real time through satellite, and this feature of the iPhone 15 can be used for free for two years, after which satellite service will be charged extra. However, it is "not surprising" that the new batch of supporting countries does not include China.
iPhone 15 Pro and Pro Max: The A17 chip is coming!
This year's special color of the Pro series has changed the past bright, replaced by black, white, blue, primary colors of four models, the outer layer also has PVD coating, the overall more solemn, but also carries many "firsts" of the iPhone, the screen size is still 6.1, 6.7 inches.
In addition, iPhone 15 Pro and iPhone 15 Pro Max use "titanium alloy" frames, which not only reduce the weight of the whole machine, but also improve the hardness of the bezel. This is also the first time that titanium alloy materials have appeared on the body of the iPhone.
The iPhone 15 Pro was reduced to 191g (the iPhone 14 Pro weighed 206g), and the iPhone 15 Pro Max weighed 221g (the iPhone 14 Pro Max weighed 240g).
If nothing else, the pressure of the little finger plummets ~
Similarly, the iPhone 15 Pro and Pro Max have also replaced the traditional mute switch and replaced it with a capacitive multi-function button, and users can customize 9 options, such as accessibility, shortcuts, silent mode, camera, flashlight, focus mode, magnifier, translation, voice memos, all covered.
In terms of images, compared with the continuous efforts of friends in recent years, the iPhone seems to be "tepid" to images no matter what model it is. And this time, it didn't "exert too much power", don't care how "skyrocketing" it blows.
First of all, this is the first periscope telephoto lens equipped with the iPhone 15 Pro Max, with 5 times the light change, and the thickness of the fuselage has not changed significantly from the appearance alone.
The iPhone 15 Pro is also equipped with a rear 12MP triple telephoto lens, iPhone 15 Pro Max rear 12MP five-fold periscope telephoto, quadruple prism design, the sensor is 25% larger than the 14 Pro Max; New 12MP ultra-wide angle with support ultra-wide angle macro. In addition, the iPhone 15 pro series also supports shooting space video, which can be viewed on Apple vision pro later.
In terms of hardware, iPhone 15 Pro and Pro Max are equipped with the world's first 3nm A17 pro bionic chip for the first time, 19 billion transistors, 16-core neural network engine, 2 large core + 4 small core CPU, 6-core GPU, compared with before, the speed is 20% faster, support ray tracing, and independent ProRes, Pro display engine and AV1 decoder engine.
When Apple introduced this Part, it emphasized the "game function" of the iPhone 15 Pro and Pro Max.
What picture, ray tracing, degree of reduction, smoothness, anyway, you can think of it, it is all "full".
And in the example screen, our classic "Glory of Kings" and "Genshin" are also used. I have to say that this wave, I have a lot of face.
In addition to the above upgrades, the iPhone 15 Pro will support Wi-Fi 6 E, and the entire system has upgraded the UWB ultra-wideband chip U2, which is also for better and faster connected devices.
With the launch of the iPhone 15, Apple immediately adjusted its old product line:
iPhone 14 Pro series removed, iPhone 14 series price reduction, iPhone 13 price reduction, iPhone 13 mini removal, iPhone 12 removal, iPhone SE 2022 unchanged.
The starting price of the iPhone 14 dropped to 5399 yuan, and the starting price of the iPhone 14 Plus dropped to 5999 yuan.
iPhone 13 128/256/512GB was previously priced at 5399/6299/8099 yuan, and now it is 4699/5699/7699 yuan, down 700 yuan, 600 yuan and 400 yuan respectively.
Finally, the iPhone 15 series configuration table
Apple Watch: So much!
After the iPhone 15 series is said, let's take a look at what "additional products" there are at this conference.
First of all, what we want to talk about is "Apple Watch". At this conference, two new Apple Watch products were released: Apple Watch Series 9 and Apple Watch Ultra 2.
Apple Watch Series 9: The brightest screen ever
The first thing to say is the most "amazing" feature is the latest gesture operation of double-clicking a finger.
This is also one of the biggest differences from the previous generation of Apple Watch. No matter what the occasion you're in, you can always double-tap your finger to operate your Apple Watch. Whether it's answering the phone, hanging up the phone, taking photos, turning off the alarm, setting up App components, etc., gently "rub" your fingers twice and get it directly!
In addition, Apple Watch Series 9 is equipped with S9 SiP chip, which is said to be based on the 5nm A13 chip of the iPhone 13 series, claiming to have 5.6 billion transistors, 60% more than the previous generation, and 30% faster, thanks to which it brings 18 hours of all-weather battery life.
With the new quad-core neural engine built into the S9 SiP, the Watch Series 9's Siri voice requests can be processed on the device, which is safer and faster, with 25% better dictation accuracy than the previous generation, and can access health data with Siri.
Apple Watch Series 9 adds a business card delivery function, and with the second generation of ultra-wideband chips to add the function of locating your iPhone, you can see that you can also push music or blogs when close to the HomePod.
In terms of screen, Apple Watch Series 9 adopts a narrow border design, equipped with a RETINA screen with a constant light function, up to 2000 nits of brightness, and as low as 1 nit.
In terms of color matching, Apple Watch Series 9 provides 41mm and 45mm sizes, aluminum alloy version provides pink, starlight, silver, midnight, red options, stainless steel version provides gold, silver, graphite color options.
In terms of price, the official said that Apple Watch will accept orders from today and will be shipped on September 22, with a starting price of 2999 yuan.
In general, in addition to the double-click gesture, it feels more like a "regular iteration" model. However, from the point of view of gestures alone, it is still worth starting. The experience will also be good.
Apple Watch Ultra 2: Go wild together
When it comes to the Apple Watch Ultra 2, it's really... There is nothing to say. Because it seems to be "upgraded, not raised".
First of all, the appearance of the new model has hardly changed, it is thicker, 49mm size, non-straight border, and it is relatively rounded. The body is made of more durable aviation-grade titanium, while the case is wrapped in sapphire mirror glass, so the screen has good durability.
The screen specifications are not disclosed, the peak brightness of the old screen is as high as 2000 nits, and the brightness of the new model is increased to 3000 nits, which can clearly display content outdoors.
As for the strap, the marine strap, alpine loop, and trail loops are still made of fluoroelastomer, but it is said that the texture has been improved and the materials are more environmentally friendly. In addition, there are co-branded customized versions with Nike and Hermes, all of which are very stylish.
But, style = what I don't need to say more~
The Watch Ultra 2 upgrade is equipped with the same S9 SIP chip as the Watch 9 series, with better performance, lower power consumption, and can be navigated directly with Siri's smooth and fast call map. At the same time, the new model also upgrades the second generation of ultra-wideband chips, which have more accurate positioning, wider range and faster data transmission.
However, the "rich version", the chip is the same, and it is somewhat unspeakable. Even though the functions are more powerful, it is not always a taste in the heart.
Like the Watch 9 series, the new Watch Ultra 2 also supports this new handling experience. In terms of battery life, the battery life in regular mode is the same as the previous generation, which is still 36 hours, but the battery life in low-power mode is increased to 72 hours, which is about 12 hours.
Supports dual-band GPS, blood oxygen monitoring, and crash/fall SOS. In addition, there is an 86 decibel siren and a global emergency call function (cellular network).
In terms of price, the Bank of China starts at 6499 yuan, which is 200 yuan more expensive than the first generation.
Write at the end
Overall, this press conference did "have surprises", but it was also "not too unexpected". After all, before the press conference, all kinds of gossip had basically "exposed" the new machine.
Moreover, there is not much surprise to people, and it is difficult to make people feel a "crazy buy, buy, buy" emotion. But judging from the content of this conference, it seems that it is indeed difficult to have a vigilant impact on domestic mobile phone manufacturers.
Therefore, the current recommendation of Xiao Value is: if you don't care about the high price, then the version above 15Pro is still worth considering, after all, the advantages of the A17 pro are there.