Text|Far Mountain
Editor|Multifish
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Although the iPhone 15 has not yet been officially put on sale, the general public's curiosity about it is still relatively high, and many parameters have been picked up.
It is understood that this iPhone15 is equipped with an A17 processor, the chip is 3nm, the border of the mobile phone has also narrowed, 1.55mm, and the whole body of the mobile phone is made of titanium alloy. I have to say that this configuration is still a bit eye-catching.
However, there is now a negative view of iPhone 15 sales online. Because the current popularity of Huawei Mate60 is really high, there has been a scene of queuing up to buy, and its popularity can be seen.
It is worth noting that now Wall Street has come forward to announce that it will be affected by Mate60 and will short Apple, in this regard, the consumer mentality has changed: iPhone 15 or still sell, what is going on?
Many investors believe that iPhone 15 sales may not reach the expected level, because a large number of consumers who are ready to buy iPhone 15 have now bought Huawei Mate60, and they will not buy new phones in a short period of time, which is not a good sign for the iPhone.
In fact, Huawei's action this time can be described as fast and agile, successfully gaining recognition from a large number of consumers, and more importantly, it not only interfered with the sales of the iPhone 15, but even Apple's stock price was greatly affected, and it fell directly.
However, what is surprising is that even in the face of such a market situation, there is now another rumor on the Internet that the iPhone 15 is ready to increase in price. When the general public learned of this situation, they all expressed their unacceptability.
If the market only has the iPhone 15 mobile phone, then it does not have any competitors, and the price increase is reasonable.
But now there are many competing products, the public does not have to be him, this kind of price increase behavior is really incomprehensible, is it not afraid of affecting sales?
Industry insiders revealed that the reason why Apple increased the price may be because the mobile phone they launched is equipped with a 3nm chip, and the cost is obviously higher than the previous iPhones, so they will choose to increase the price.
It is expected that the initial price of the iPhone 15 Pro should reach 8012 yuan, the higher the configuration, the more expensive the price, close to 10,000 yuan is absolute.
You know, the price of Huawei Mate60, which is now quite popular, is only 7,000 yuan, and consumers recognize this mobile phone, and the number of orders is also soaring.
In response to this matter, Sina Technology also conducted a vote, and the final result showed that 86,000 people did not accept Apple's price increase, and 44,000 people could accept Apple's price increase.
We should analyze the problem of Apple's price increase from different angles. From Apple's point of view, their price increase is also a regular operation, and each time a new product is launched, the price of the previous mobile phone is set higher.
In addition, this time using a 3nm chip, the cost is higher, so you must leave yourself a larger profit margin.
However, from the perspective of the majority of consumers, the public's tolerance for Apple is not so great, and the reason why the previous unconditional support for Apple is, in the final analysis, because there is no meal replacement in China, and there are no other options.
However, now that Huawei has launched the Mate 60 series, both the price and performance are remarkable, and consumers do not need to spend more money to support foreign brands.
Apple as a large enterprise, of course, he can be more keenly aware of market trends, now Apple should also be very clear, its competitors have become very strong, want to get the previous sales, is not an easy thing.
However, so far, Apple officials have not given exact price increase information, and now these remarks from the outside world may be just smoke bombs.
After all, Cook has been in the industry for many years, and he knows very well that the current price increase will undoubtedly lead to a rapid decline in sales, so he will most likely not adopt this strategy.
For example, when the iPhone 14 was launched, there was also information about the price increase on the Internet, and the people were also very dissatisfied at that time, but they did not expect that the iPhone 14 did not increase the price, and consumers were particularly happy, which immediately ignited everyone's enthusiasm for purchasing, which is also a marketing strategy.
Apple's development in 2019 was not very good, but it quickly adjusted its route in the later stage, and the company gradually returned to the right track.
And this year Apple is once again in a difficult situation, what is more worrying is that even hedge funds have made it clear that to short Apple, Apple's pressure is really great.
Although Apple's competitors this year are very strong, it may not be slow-selling, after all, the number of mainland fruit fans is still relatively large, and the configuration of 3nm chips is indeed a highlight, and other mobile phones have not.
As long as Apple does not make a price increase strategy, it is likely to achieve a big sale.
Now Apple needs to consider which range the price is set in order to be able to gain consumer recognition.
For Huawei, the current heat is not long-term, and preparations are still needed to cope with Apple's strong impact in the later period, after all, we really do not have an advantage in chips, which is a major weakness.
What do you have to say about this? Welcome to leave your opinion in the comment area!