In the smartphone circle, Apple's autumn conference is undoubtedly the most interesting, and even has the "Technology Spring Festival Gala", and in this "top" conference, the iPhone 15 series has also become the focus of the audience, the new iPhone has many "firsts" belonging to the product line, but also refreshed our cognition again.
Not only the new iPhone 15 series, Apple also updated the Apple Watch product line at this conference, and also showed a lot of content about environmental protection, which can be said to be full of highlights.
At this year's fall conference, Apple brought us the following new products:
- Fully upgraded iPhone 15 series
- More professional iPhone 15 Pro series
- The daily iteration of the Apple Watch family
After the conference, CNMO will also help you draw all the key points of this autumn conference as soon as possible, hoping to help you quickly understand all the core content of this conference.
The new iPhone 15 series: all series landing on the island There is also a newly upgraded imaging system
In this autumn conference, the iPhone 15 series naturally became the focus of attention, and among the four newly released iPhones, iPhone 15 and iPhone 15 Plus, with a lower price threshold, are expected to become a new choice for more users.
iPhone 15 series
Compared with previous years, the two models of this year's iPhone 15 series have been significantly upgraded. In terms of design, iPhone 15 and iPhone 15 Plus both adopt a new design language. In addition to upgrading to USB-C interface and the whole series of "landing", this year's iPhone 15 series looks "rounded", the new curved border brings a warmer feel, and the back is also newly upgraded to double-ion exchange process of tempered glass, with aviation-grade aluminum metal border, but also make the iPhone 15 a more durable iPhone.
The iPhone 15 series is equipped with a smart island
In terms of color matching, this year's iPhone 15 series looks lighter and the color is more attractive. Including the new pink, yellow and green, they are all expected to become popular colors.
In terms of hardware performance, this year's iPhone 15 and iPhone 15 Plus both use the A16 Bionic chip, a more powerful chip that also provides performance help for a number of new features.
The iPhone 15 series is equipped with a 48-megapixel main camera
The first new feature is imaging. Image has always been the focus of the iPhone's upgrade, and this year's iPhone 15 series is also equipped with dual cameras, but the main camera uses a new 48-megapixel lens. And in daily shooting, this lens can provide 4800 ultra-high resolution photos, which is convenient for users to carry out secondary composition.
Sample of the iPhone 15 series
Sample of the iPhone 15 series
Thanks to this 48-megapixel lens, the iPhone 15 series also has the ability to "telephoto shooting". This time, the iPhone 15 series supports 2X mode, and due to the use of the middle area pixels of the 48 million pixel main camera, the 2X magnification of the iPhone 15 series achieves optical quality, which also means that at 2X magnification, it still has a high shooting quality.
Many people like to use their iPhones to photograph the people around them. Thanks to the powerful computing power of the A series chip, the portrait shooting ability of the iPhone 15 series has also been comprehensively improved. First of all, there is no need to switch to portrait mode when shooting portraits, the phone will automatically collect depth information when shooting, and you can directly switch to portrait mode photos after shooting. Of course, this function is not limited to "people", when photographing pets around us, the iPhone 15 can still help us better record.
Sample of the iPhone 15 series
Sample of the iPhone 15 series
Similarly, the newly upgraded light and image engine can also add a lot of color to portrait photos. It selects the best pixels from ultra-high-resolution images and merges them with those optimized for light capture, making it ideal for everyday recording.
Overall, this year's iPhone 15 and iPhone 15 Plus upgrades mainly focus on appearance design and imaging systems. This year, the iPhone 15 is designed with a flexible island, and the body is more rounded, with a newly upgraded lens, which also makes the iPhone 15 an iPhone suitable for most people and can be used in any scene.
This year's iPhone 15 and iPhone 15 Plus provide pink, yellow, green, blue, black five colors and 128GB, 256GB, 512GB three storage capacity specifications, starting at 5999 yuan 6999 yuan respectively. Both models will be pre-ordered from 8 p.m. Beijing time on Friday, September 15, and will be officially released on September 22.
iPhone 15 Pro series: updated materials, stronger images
Compared with the iPhone 15, the two models of the iPhone 15 Pro series have more to offer. In terms of appearance design, the iPhone 15 Pro uses stronger and lighter titanium. Thanks to the new material, the weight of the iPhone 15 Pro series is much lower than that of the previous generation, which can also greatly reduce the burden of daily use of the phone.
iPhone 15 Pro series
From the level of details, the middle frame of the iPhone 15 Pro series adopts the design of titanium + aluminum metal, and through solid-state diffusion technology, the two metals are perfectly welded together to achieve high-strength bonding. In addition, the internal structure of the iPhone 15 Pro has also been completely redesigned, and the back panel and the middle frame are separated design, which also means that when the glass back panel is broken, only the back panel glass needs to be repaired, and the entire back case is not repaired.
It is worth mentioning that this year's iPhone 15 Pro series also upgraded the mute key to a new operation button. This operation button not only allows the mute function, but also holds the button to perform other operations, such as turning on the camera or recording a voice memo at the touch of a button.
In terms of performance, the iPhone 15 Pro is also equipped with the world's first 3nm process chip - A17 Pro, which is the first chip named with "Pro" in Apple's A series. This chip has more powerful graphics performance, and for the first time it has also implemented support for hardware ray tracing, which means that the iPhone 15 Pro series is not just a phone, but a powerful game console.
The new imaging system also gives the iPhone 15 Pro a little more possibilities. The new 48-megapixel main camera can shoot not only 48-megapixel HEIF images, but also high-resolution photos with a default 24-megapixel setting. At the same time, the iPhone 15 Pro also offers three different focal lengths of 24mm, 28mm and 35mm, whether you are a photographer who likes to photograph people on the street, or a creator who likes to record more content through a wide-angle lens, the iPhone 15 Pro series can provide you with a suitable focal length.
On the telephoto lens, the iPhone 15 Pro is slightly different from the iPhone 15 Pro Max. Among them, the iPhone 15 Pro uses a 3x telephoto lens with a 77mm focal length, while the iPhone 15 Pro Max provides a 5x telephoto with a 120mm focal length. This time, the telephoto lens of the iPhone 15 Pro Max adopts a quadruple reflection prism design and a more advanced stabilization system, which can also have a very high film rate when shooting distant scenery.
Of course, the iPhone 15 Pro series also uses a USB-C interface, but thanks to the help of the A17 Pro chip, the Pro model supports USB 3, which can achieve up to 10GB/s data transfer, and it also supports external hard disk to record video, which also provides a more convenient environment for creators.
This year's iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and primary titanium appearances. The starting price of the iPhone 15 Pro remains unchanged, still starting at 7999 yuan, and offers 128GB, 256GB, 512GB and 1TB storage capacity. The iPhone 15 Pro Max starts at 9999 yuan and offers 256GB, 512GB and 1TB storage capacity.
The iPhone 15 Pro will be pre-ordered from 8 p.m. Beijing time on Friday, September 15, and will be officially released on September 22.
The Apple Watch Series 9/SE that is iteratively upgraded daily
Since its release, Apple Watch has long been not only a sports butler on people's wrists, but also helped more and more people to get a good lifestyle. This year's new Apple Watch Series 9 and Apple Watch SE are creating a new experience for users while daily updates and iterations.
At WWDC23 in June, watchOS 10 was called the most updated system by many users. The new system has been comprehensively upgraded in terms of UI interface and usage logic, and even makes every user's Apple Watch look new. The new Apple Watch Series 9 and SE are the best partners for watchOS 10. Among them, the Series 9 is equipped with a new S9 chip, which has 5.6 billion transistors, which has a significant improvement in graphics performance. The stronger graphics performance can fully present the dynamic effect of watchOS 10, that is, Apple Watch Series 9 and watchOS 10 are the best combination of software and hardware.
Apple Watch Series 9
In the process of continuous iteration, the Apple Watch is also more closely related to the iPhone. This year's Apple Watch Series 9 uses a second-generation ultra-wideband (UWB) chip, which can achieve more accurate search when used with the iPhone 15 series, which is also equipped with the chip. If you have a HomePod in your home, the Apple Watch Series 9 will automatically open the in-play app to control the media. If the HomePod isn't playing audio, media suggestions appear at the top of the smart stack.
In addition, the screen brightness of the Apple Watch Series 9 has also been fully upgraded, and its maximum brightness has been increased to 2000 nits, which is double that of the Series 8, making text more readable in bright daylight. In dark environments, its screen brightness is reduced to a minimum of 1 nit, which also prevents the screen brightness from disturbing others.
This year's Apple Watch Series 9 also has a very significant innovation at the interaction level. With the new two-finger two-tap gesture, users can control the Apple Watch without touching the screen. For example, tap two fingers to stop a timer, play and pause music, or have an alarm remind you later—actions that previously required both hands can now be done with one hand.
It is worth mentioning that this year's Apple Watch Series 9 series is also Apple's first batch of products to achieve full carbon neutrality. The Apple Watch's carbon footprint has been significantly reduced. Emissions from the three most important sources of greenhouse gases, materials, electricity and transport, have all been reduced, and the remaining small emissions can be offset by high-quality, carbon credits from natural solutions. In addition, this year's Apple Watch packaging has also been redesigned, it is made of 100% fiber, which is more environmentally friendly.
This year, the starting price of Apple Watch Series 9 is also maintained at 2999 yuan, and Apple Watch SE is maintained at 1999 yuan, the above products can be ordered from now and officially go on sale on September 22.
Again leading the Apple Watch Ultra 2
After the launch of Apple Watch Ultra last year, this powerful watch has been recognized by many outdoor enthusiasts. This year's Apple Watch Ultra 2 is also a fully upgraded product. In terms of hardware, it is also equipped with the new S9 chip and the second generation of ultra-wideband chips, and the new functions of multi-device collaboration in the Apple ecosystem can be realized through Apple Watch Ultra 2.
iPhone与Apple Watch Ultra 2
In order to help users better see the content on the screen outdoors, this year Apple Watch Ultra 2 adopts a new display architecture, its maximum brightness of 3,000 nits, the brightest display in Apple's ecosystem to date. In a dark environment, the brightness of the screen can also be reduced to 1 nit so as not to disturb the people around you.
Apple Watch Ultra 2
Similarly, this year Apple designed a new "Ultra Module" dial for the Apple Watch Ultra 2, which uses the outermost edge of the large-area display to present real-time data, and also provides the largest number of complex features in the Apple Watch today, which can be customized for sports, outdoor adventures, and marine and water sports.
Apple Watch Ultra 2
Of course, Apple Watch Ultra 2 is also a carbon neutral device, its case is made of 95% recycled titanium, and the packaging is also printed with the logo that it has achieved carbon neutrality.
Apple Watch Ultra 2
This year's Apple Watch Ultra 2 has a case size of 49mm, and models with a new trail loop strap or alpine loop strap have achieved carbon neutrality. The product starts at 6499 and can be ordered today and will go on sale on September 22.
Write at the end
Compared with previous autumn conferences, Apple's autumn conference in 2023 focuses on two product lines: iPhone and Apple Watch. As the absolute protagonist at the conference, the upgrade of the iPhone 15 series from appearance to image undoubtedly makes the "mobile phone", a device with higher daily use frequency, closer to people's lives and easy to use on different occasions.
As for the Apple Watch series, behind the iterative update, let people see that it has become an indispensable part of Apple's ecosystem. Apple Watch is not only a sports butler, wearing standard, but also through the clever linkage with the iPhone and HomePod, to achieve the effect of 1+1>2. Especially with the arrival of watchOS 10 this year, I believe that users can feel that the Apple Watch product line will have more significant improvements.
Compared with the focus on the strength of hardware, Apple's charm is to create an ecological closed loop through the combination of software and hardware, this year's new iPhone 15 series and the newly upgraded Apple Watch family, will undoubtedly make the Apple ecology more perfect, and this combination of software and hardware upgrades, can also firmly lock more people in the Apple ecosystem, enjoy the fun brought by the Apple family barrel.