Recently, the most widely reported online is that Huawei will hold a new product launch conference at 14:30 pm on September 12, 2023, with the theme of "Vientiane Core, Reconstructing Extraordinary"!
If the time is real, then considering that Apple will hold the iPhone 15 mobile phone conference at one a.m. Beijing time on September 13, 2023, this is the second hard rigidity after the departure of the old US Secretary of Commerce Raimondo.
Speaking of the conference, let's talk about it today, once upon a time selling a mobile phone and selling a car had to develop a conference.
Looking back on January 10, 2007, this may have been the first conference in smartphone history, when Apple officially unveiled its first Apple smartphone, the iPhone, at MacWorld. Jobs not only opened the door to smartphones with the first generation of the iPhone, he also used the iPhone to kill the Japanese small electronics industry. Because in those days, the most advanced small electronic products such as electronic watches and walkmans were Japan. The iPhone integrates all functions such as watch, MP3, MP4, game console, and photography.
I remember that it was from this time that selling mobile phones could not be mixed without a press conference. Because there are too many functions and the change is too fast, it is difficult to achieve rapid popularization of product audiences only by relying on second-by-second advertising, only relying on store promotion, and relying only on traditional media promotion.
A press conference, a gorgeous PPT speech, hundreds of media in the audience, the advertising benefits are obvious to all.
I've also done some homework here, and since Steve Jobs, mobile phone conferences have become industry standards. First list the launch time of the key products of some mobile phone brands, and then tell the story.
August 16, 2011, Beijing 798 Art Center, Lei Jun - Xiaomi's first mobile phone met the public for the first time.
On October 31, 2012, ZTE held a new brand conference in Beijing, officially releasing its new mobile phone brand Nubia brand, the concept of "Be Yourself", positioning the high-end market.
In November 2012, vivo held a press conference in Beijing Water Cube and released vivo X1, an important product of vivo.
December 12, 2012 OPPO held a launch event for its new generation flagship mobile phone, the Find5, at the 798 Ullens Center for Contemporary Art.
On December 27, 2012, Meizu's first mobile phone product launch was released, and the MX2 was released.
On July 31, 2013, a press conference was held without even a projector. The first generation of Redmi phones was officially released.
On April 23, 2014, OnePlus held a press conference in Beijing and released the first smartphone of the flagship: OnePlus 1.
Isn't it bad for whom? Deliberately, write separately about Huawei, which broke through US sanctions, and there is nothing wrong with this brand writing in detail alone.
In July 2003, Huawei began to establish the mobile phone business department of Huawei Technologies Co., Ltd.
In February 2004, China's first WCDMA mobile phone participated in the French SJSM Conference.
In 2005, at the 3GSM World Conference in Asia, Huawei made a high-profile appearance, showing Huawei mobile phone U636.
In 2006, Huawei's music-themed handwritten invisible mobile phone U7168 was grandly launched in Beijing.
In January 2012, the United States CES conference, the world's thinnest smartphone AscendP1S. In April of the same year, Huawei's flagship smartphone, the Asend P1, went on sale in Beijing.
In 2014, Huawei Mate 7 was released with EMUI 3.0.
On September 12, 2023, the new product launch conference, the theme is "Vientiane more core, reconstruction extraordinary"!
Do the right thing at the right time, Huawei has been sanctioned for many years, survived, and after returning, it is even tougher. Who would have thought that one country would make another country upset because of a technological breakthrough in one mobile phone. And another country began to take the initiative to sell chips to us because of the lack of sanctions failure.
Decades ago, this way of playing, you don't, he stuck your neck, you have him nodded and showed goodwill, now they are still the same, do not change their brains, no wonder they abide by the rules and talk about freedom. Change when you say change, change when you say change, and then it will tell you that this is the rule, and it will tell you that this is freedom. I want you to be obedient.
In the past, the content of mobile phone conferences of various brands was mostly compared with data, hardware, design, and black technology. For example: we are thinner, we make the camera flat, we have the best screen, we have the largest battery, we have no gaps, we are waterproof, we do not heat, we are better than friends.
In the past, the conference was a single product, which may be a mobile phone, but now it is a series of mobile phones, watches, headphones, notebooks, cars, etc. are all launched, and the characteristics, advantages, and comparisons of friendly products must be thoroughly explained, otherwise it is not enjoyable. At the launch of their own brand, friends are nothing. At other people's product launches, I am not convinced.
And now? Now Huawei has made a breakthrough, before everyone was operating at the same frequency, the press conference said products, scaring friends, and selling goods.
Now, since Huawei, I feel like it's going to change, sell goods first, then release, and then say things.
Will the future mobile phone conference become a product after-sales service meeting? Pioneer Program Briefing?
In the future, there will be a mobile phone conference, it is likely to be like this, sell the goods first, develop the conference when it is sold, and if it is not sold well, it will be - don't make trouble.
No wonder Americans say Huawei breaks the rules, no wonder ASML President Winningk said that Huawei has disrupted the balance of the global industrial chain.
At the Huawei conference in September this year, will there be Easter eggs? For example, Huawei mate60 Porsche Edition?
Will there be such a sentence: has everyone bought the Mate 60 or MAT60 Pro? What about the later Pro+ and the new fold? Did you bring them all today? Is there a noise? Far ahead, remember?