Focusing on the "consumption boost year", since the beginning of this year, various departments and local policies have continued to make efforts to accelerate the recovery of the consumer market. As an important link, "tourism" has activated consumer demand in various fields, and new consumption formats and scenarios have emerged, becoming an important support for promoting consumption recovery and expansion.
The popularity of "city walk" tourism unlocks new ways of spending
Recently, "city walk" tourism has quietly become popular, and has become a new way for many people to travel, and the way of tourism to see buildings, visit small shops, and take a few photos has been favored by many young people.
Video loading...
On the Bund, many foreign tourists who come to Shanghai choose "city walks" to experience Shanghai's Shanghai culture, and many travel agencies have also taken the opportunity to launch a variety of supporting services. "City walk" refers to the tourism of strolling in the city or exploring some characteristic landscape routes to deeply experience the history, humanities and landscapes of the city.
Relevant platform data shows that the keyword search volume of "city walk" and its corresponding English "citywalk" in July and August increased by 123% compared with May and June. Among them, the number of people searching for Shanghai was the largest, with a 2.3-fold increase in search volume, with locations such as Wukang Road, The Bund and Suzhou Creek being the most popular.
Relevant data show that cities with rich historical and cultural heritage and rich street scenes are the first choice for young people to "walk in the city". At the same time, "pyrotechnics" is also one of the important factors that many young people value.
Tourism researcher Wang Xiaoxue: In the past month, Shanghai, Kunming and Suzhou ranked among the top three cities in terms of popularity. In the "City Walk", cultural customs, food exploration, local life and trendy art exhibitions are the most popular themes.
Since the beginning of this year, personalized travel methods such as "city walks" have appeared in turn, frequently appearing on various platforms. These previously relatively niche travel methods have become hot spots in the market today, reflecting consumers' strong demand for new forms, new experiences and new expressions.
Jin Zhun, Secretary-General of the Tourism Research Center of the Chinese Academy of Social Sciences: Such demand will promote the supply of tourism in the future to continuously create new forms and contents, and this high-frequency benign interaction between supply and demand will effectively drive consumption growth and promote consumption quality upgrading.
"Tourism + Industry" strung together new consumption scenarios
"City stroll" allows people to feel a different kind of urban scenery in the slow pace of stop-and-go, while in rural areas, the "tourism +" industry has strung together various new consumption scenarios, injecting vitality into rural revitalization.
Video loading...
"'98" Puzhen is busy catching up with new orders for the festival. As a place with rich intangible cultural resources such as Tibetan incense and paper, Nimu County aims at the "tourism + intangible cultural heritage" and cultural and creative products market, and organizes activities such as Tibetan incense cultural tourism festivals to comprehensively display local characteristic culture and advantageous industries, attracting a large number of foreign tourists.
Today, intangible cultural heritage has become the "golden key" to promote the local people to increase income and become rich, and the local government regards "tourism + intangible cultural heritage" as an important part of the integrated development of culture and tourism, creating new consumption methods such as Tibetan fragrance health care, immersive tourism, and ecological tourism, and enriching tourism supply.
Li Desheng, Executive Deputy Director of the Propaganda Department of the Nimu County Party Committee of Lhasa, Tibet: Up to now, the Tibetan incense cultural tourism festival has attracted 55,000 tourists, and the sales of Tibetan incense products have reached 12.04 million yuan.
In Jinggangshan, Jiangxi Province, tourism activities such as the Yellow Taoqi Plum Festival with the theme of "tourism + red culture" and the museum AR immersive guide are eye-catching, and in the past two months, a total of 4.4939 million tourists have been received, achieving a total tourism income of 3.797 billion yuan. In the second half of the year, there are still many places that connect all walks of life through various forms such as "tourism + sports", "tourism + duty-free", "tourism + health care" and "tourism + concerts" to meet the vacation needs of different groups. As an important carrier of service consumption, "tourism +" is like a pair of wings, driving the transformation and upgrading of many traditional industries and releasing strong innovation momentum.
Chen Lifen, researcher of the Institute of Market Economy of the Development Research Center of the State Council: The tourism industry has a high degree of relevance, accelerate the release of tourism consumption potential, enhance the comprehensive driving and traction effect of tourism consumption, and expand residents' consumption with points.
Introduction of policies to promote consumption, consumption boosts press the "fast forward button"
In the third quarter of this year, consumption boosted the "fast forward button", and a series of pro-consumption policies were introduced one after another. Coupled with the upcoming Mid-Autumn Festival and National Day holidays, cultural tourism consumption is expected to continue the recovery momentum and play a greater role in stabilizing consumption growth.
Video loading...
According to data from the China Tourism Research Institute, according to comprehensive estimates, the number of domestic tourists from June to August this year reached 1.839 billion, achieving domestic tourism revenue of 1.21 trillion yuan. Indicators such as flight volume, railway passenger traffic, hotel advance reservations, and reservations for core attractions have maintained rapid growth, even hitting record highs. The domestic tourism market has accelerated its recovery, and the national tourism consumption has shown a strong growth trend.
Entering the second half of the year, consumption boosted and pressed the "fast forward button". At the end of July, the National Development and Reform Commission issued 20 measures to restore and expand consumption, of which the keyword "tourism" appeared in the notice a total of nine times, throughout the text. According to the World Tourism Organization, for every $1 in the tourism industry, it can increase the income of related industries by 4.3 yuan, driving and promoting 110 related industries.
Chen Lifen, researcher of the Institute of Market Economy of the Development Research Center of the State Council: Give full play to the leading role of holiday tourism consumption to provide strong support for the recovery and expansion of consumption. In the second half of the year, cultural tourism consumption is expected to continue the recovery momentum and play a greater role in stabilizing consumption growth.
Responsible editor: Zhang Jing