As the world's award-winning single malt Scotch whisky brand, Glenfiddich has always been bold and embracing the unknown. On the road of leapfrogging forward, start the spatial practice of whisky and art symbiosis, and embark on a new journey of inspiration and breakthrough.
From September 8th to September 17th, Glenfiddich's "Breaking the Boundary, Moving Forward" art space was officially opened at the Shanghai fashion landmark JULU758, like antlers growing and extending, moving forward and boldly exploring the field of art.
Inspired space, cross-border new brigade
Glenfiddich's blend with art has a long history – the Glenfiddich Artist in Residence program, created since 2002, invites artists from different fields around the world to Duff Town, Scotland, every summer, and spend months in the winery to travel and create.
Continuing the concept of this project, Glenfiddich will explore the journey of art and extend it, following last year's "Breaking Boundaries" art exhibition with six artists, and this year it will take a step further to create a "Breaking Boundaries, Moving Forward" art space, bringing together multiple sensory experiences such as sight and taste, and bursting with new inspiration for the integration of whisky and art.
Synaesthesia experience, flavor reverie
On September 8th, with art as the axis and flavor as the chain, an opening cocktail party to drink and appreciate the flavor together announced the official opening of Glenfiddich's "Breaking the Boundary and Moving Forward" art space. In this space of inspiration, seven artists from different fields interpret their unique insights into the spirit of "leapfrogging forward" and whisky flavor exploration through a variety of media and forms.
"Breaking the Boundary, Moving Forward" Special Guest Artist Ma Jin "Leapfrogging Forward"
"Breaking the Boundary, Moving Forward" Special Guest Artist Gu Tianyu "Four Seasons in the Valley"
"Breaking the Boundary, Moving Forward" Special Guest Artist Jin Han "Storm Hunter" and "Flash"
"Breaking the Boundary and Moving Forward" guest artist Chen Xin's "Future Scenery - Duff Town in the Scottish Highlands" (partial)
"Breaking the Boundary, Moving Forward" Special Guest Artist Chen Yingze "Xi Xi"
Using light and shadow, artist Ma Jin created a three-dimensional calligraphy hanging installation "Leapfrogging Forward", bringing a figurative visual impact; Glass plastic barrel, artist Gu Tianyu collected Speyser's four seasons in the valley and moved it into crystal wine barrels. Continuing the new presentation of the theme spirit of his personal works, Jin Han uses woodcuts to depict the scene of fireworks blooming, Ma Linjie depicts the boundless ocean with oil paintings, and Chen Xin recreates the majestic Dafu Town Winery on canvas; Integrating personal thinking to find commonalities, Chen Yingze uses metal materials to retain the eternity of mountain flowers, and Zou Yingzi observes the laws of the sky and uses hand embroidery to pay tribute to the spirit of cultivation and ingenuity.
Wandering through the art space, guests listened to the artists' creations and shares, immersed in the artworks on display, and tasted the Glenfiddich collection under the leadership of brand ambassador Roy. Glenfiddich brewed in small batches for 18 years, smelling not only the aroma of malt, the aroma of apples, but also the elegant smell of oak barrels, gently sipping the mouth, the gentle and rich dried fruit, sugar-coated taste quietly released, and the mouth echoes with a warm and long moving aftertaste. In addition, the Glenfiddich Collection is 21 years and 22 years old, marking extraordinary moments for art and whisky lovers with their own unique flavors.
Glenfiddich 18 years, Glenfiddich 15 years & 12 years creative cocktails
In addition to feeling the charm of pure drinking, the variety of creative cocktails also adds a lot of color to this space. Glenfidy's 12-year-old "Apricot and Apple" blended with lime juice and dried ginger water brings a refreshing and delicate taste, while Glenfidy's 15-year-old special "Garden of Time" skillfully blends the slight bitterness of Soviet-style wine with the light herbal flavor of garden white Meis, and brings a touch of sweetness and sourness.
Unforgettable drinking time, accompanied by melodious jazz, makes this experience immersed in the five senses elegantly sublimated. During the limited-time opening from September 8 to 17, the "Breaking the Boundary, Moving Forward" art space will continue to hold whisky tasting salons and art salons, under the guidance of brand ambassadors Roy and artists Jin Han and Gu Tianyu, experience the inspiration of artistic creation and whisky flavor.
Inherit the edge, break the boundary
The creation of art and whisky brewing have lasted for a long time, and there is also the same pursuit of innovation and breakthrough. Constantly chasing the lofty ambitions of art, Glenfiddich creates a "Breaking the Boundary and Moving Forward" art space to help renew the drinking experience, breaking the boundaries of art and flavor with a forging edge.
In the future, with more than 130 years of heritage, Glenfiddich will continue to improve the quality of wine, and will always strive to enrich consumers' drinking experience, continue to explore leaps in different fields, and move forward in the distance.
About Grand & Sons & Sons & Wine Company
Founded in 1887 by William Gran, the Grans & Sons & Spirits Company is a family-owned spirits brewer based in the United Kingdom, still run by the fifth generation of the family. The company owns a number of internationally renowned spirits brands, including the world's award-winning Glenfiddich single malt whisky, The Balvenie single malt whisky, Monkey Shoulder blended malt, Sir Hendrick's Gin and Grant's blended whisky.