A few days ago, the 2023 German International Motor Show (Internationale Automobil-Ausstellung, IAA) opened in Munich. On the first day of the opening, the "AutoVision Awards Global Awards Ceremony" was also opened, and the 2023 AutoVision China Brand of the Year Award and the Grand Award were presented for the first time. GAC Group won the 2023 AutoVision China Brand of the Year Award, allowing the world to once again see the strength of GAC Group and witness the strong rise of China's intelligent manufacturing.
Founded in 1993, AutoVision Awards is the only international award in the automotive marketing category established by the IAA, which has a strong influence and brand certification communication value in the global automotive field, and is known as the "Oscar" of the automotive industry. As the China award established by the AutoVision Awards, AutoVision China build an interactive and communication platform for Chinese automobile enterprises to integrate into the world, which is an important path to establish the discourse power of Chinese automobile brands and a strong endorsement for brands to go global.
At the award ceremony, Yin Jie, Director of GAC Group's Brand Public Relations Department, received the award on behalf of GAC Group and delivered a speech, saying: "This honor not only affirms GAC Group's efforts in brand building, technological innovation and corporate responsibility, but also strongly promotes GAC Group's continuous and high-quality development as an important member of the global automotive industry to achieve brand upward development. In the future, GAC Group is willing to work with peers and partners to uphold the spirit of innovation and jointly bring smarter, greener and low-carbon automotive products and high-quality services to consumers around the world, and create a better value of mobility for everyone. ”
Winning this award is inseparable from the GAC Group's ingenuity, building a high-tech GAC and realizing the magnificent transformation of the enterprise from traditional vehicles to new energy technology vehicles. As early as 2011, GAC Group launched the research of new energy technology and intelligent technology in a forward-looking manner, insisting on "innovative technology" as the blade to compete in the global automobile market, and showing the world the powerful power of China's intelligent manufacturing. Relying on more than ten years of technology accumulation, GAC Group has made continuous breakthroughs in the fields of intelligent driving, intelligent connection, and energy, and has successively released core technologies such as magazine battery system safety technology, Julang hybrid and a new generation of super energy iron lithium battery technology, opening up territory for the strong rise of China's intelligent new energy vehicles.
Facing the future, the GAC Group's internationalization sector will be oriented to the road with a global vision, and will integrate global resources and support world-class GAC as its development vision, formulate the "1551" internationalization strategy, and take "1" goal of challenging 500,000 yuan by 2030 as the traction, and stand overseas in the "5" major market map of Europe, Asia-Pacific, CIS, Middle East and Africa, Central and South America, and deeply cultivate at least 120,000 strategic markets. In the next 5-10 years, GAC's international business will focus on the "5" value chain of brand internationalization, product globalization, production localization, sales and service integration, and ecological diversification, and focus on implementing the "1" set of global organization and talent guarantee mechanisms to build an overseas business development community.
Thanks to technological innovation and the acceleration of international strategies, GAC Group continues to show a steady growth trend, and its own brand is becoming a new pillar and new leader of the Group, among which, GAC Trumpchi's cumulative production from January to August reached 254,987 units, a year-on-year increase of 7.42%, and sales reached 258,668 units, a year-on-year increase of 10.60%; GAC AION produced and sold 301,230 units and 299,390 units from January to August, up 98.09% and 96.57% y/y. In addition, the GAC Group's overseas expansion continues to accelerate, with products entering 31 countries and regions including the Middle East and South America, and exports from January to August climbing to 32,116 units, a year-on-year increase of 55.2%, and overseas exports are becoming a new growth point.
In the future, under the background of the new era, GAC Group will continue to "two-wheel drive" of technological innovation and internationalization, effectively promote the new improvement of enterprise development quality, new enhancement of scientific and technological innovation capabilities, new achievements in institutional innovation, and leap to a new level of enterprise transformation and upgrading, open up a new pattern for independent brands to enjoy overseas reputation, and build a high-quality road for Chinese automobiles to go overseas with global partners!