Chinese wine has a very long history, as early as Shennong, but at that time, rice wine was the main and most of the people who drank were dignitaries and aristocrats, and ordinary people rarely had the opportunity to taste it.
It was not until the Tang and Song Dynasties that baijiu gradually appeared in the public eye and became a mainstream wine loved by everyone.
Today, baijiu is not only a frequent customer on the people's table, but also a "confidant" in the hearts of drinking friends, and the increasing demand has made more and more types of liquor in mainland China and each province has its own representative wine.
Among them, it is worth mentioning Sichuan Province, which is known as the "brewing metropolis" and has given birth to countless iconic liquors, such as the fragrant boss Wuliangye and Jiannanchun.
From the geographical analysis, Sichuan is located in the basin, strong cold air rarely gathers here, coupled with the local "wine river" known as the Chishui River through the flow, brewing wine from has natural advantages.
But not all Sichuan wines have developed smoothly, such as Tuo brand wine, which was listed on CCTV when it was popular, and a bottle was difficult to find, but it also fell off the altar and was vilified, and experienced many twists and turns along the way. Today, let's take a look at its development process.
▶ Born: Born with the times
In 1952, with the strong support of the state, the mainland liquor led by Moutai entered the era of "a hundred schools of thought", and Tuo brand wine is a wine that conforms to the times.
After its advent, it won the title of "Chinese Famous Wine" in one fell swoop with its outstanding wine quality, and was rated as one of the "Six Golden Flowers of Sichuan Wine", which instantly enjoyed infinite scenery.
▶ Xing: Listed on CCTV into a first-line brand
At that time, the distillery was very powerful in publicity, taking advantage of the limelight to place advertisements in CCTV prime time, and now a phrase "leisurely years wine, Didi Tuo brand love" has become a legendary advertising slogan.
Because of grasping the marketing publicity, Tuo brand wine quickly became a first-line liquor brand with annual sales of more than 800 million yuan.
▶ Decay: Poor decision-making and damaged reputation
At the critical moment of continuing its glory, the winery made a mistake in its decision-making, rushed to enter the high-end market, and did not maintain enough for consumers, so that it began to decline.
Coupled with the continuous crowding of other liquor forces into the Sichuan wine market, its situation became more and more difficult, and at that time the industry circulated rumors that it purchased alcohol, and under the triple blow, its reputation was damaged, and even denigrated by countless people.
▶ Xiongqi: Makeover and return strongly
(1) Name change and restructuring
In 2011, Tuo Brand Wines, which had been dormant for many years, changed the company's name to Tuo Brand Shede Group, and reformed its own technology, focusing on the aroma process and integrating other aroma processes, just to produce superior wine quality.
And its wine quality is indeed excellent, not only widely recognized by drinking friends, but also become one of the "new six golden flowers of Sichuan wine" in one fell swoop, and the development prospects are smooth.
(2) Increase publicity through online channels
Nowadays, the network channels are developed, Tuopai is willing to seize the opportunity, and take advantage of the publicity foundation of "Wine for the Long Years, Didi Tuo Brand Love" to increase network exposure while striving to save consumers and drive sales.
Looking at the entire wine market today, it is not difficult to find that there are many wines of the same quality as Tuo Pai Shede, but some of them are not well known to the public due to publicity problems, even today, there are still many wine companies do not understand the importance of publicity, resulting in temporary only active in the local wine market, such as the following 2, obviously the quality of the wine, but not in the national circulation.
Fengyun sauce father
This wine is known locally as a continuation of the "classic Maoxiang", and the reason why it is so called is because it is made by Li Xingfa (former Maotai factory director), who is known as the "golden brand".
In the 90s, Li Lao used his original "hooking wine with wine" technique to make Moutai embark on a new process and brought prosperity to the sauce wine industry, but since then, the sauce wine market has been messed up by some capital forces.
In order to make the market standardized and reasonable, the relevant departments in Guizhou entrusted Li Lao to brew a high-grade sauce wine with a texture beyond similar types.
In order to improve the quality of the wine, Li Lao continued to select the main ingredients for winemaking, first identifying the small red grain produced by Renhuai in season as the main ingredient, and then specially pulling wheat planted in winter from Henan as an auxiliary material.
After solving the grain problem, Li Lao began to ponder the cellar and blending links, and finally decided to put the first wine in the cellar for 5 years, and then flavored it with a model wine that had been aged for 12 years, just to return the taste to the classic.
Taste a sip, you can feel the rich sauce aroma, the old wine aging aroma is also obvious, but also with grain aroma, cellar aroma compound aroma, after drinking there is no spicy feeling, but the aftertaste is sweet, the aftertaste is long.
Wuliang Chun
Many people subconsciously think that it is a private label wine, but in fact, it has long been acquired by Wuliangye into a "product series", although it is aimed at the mid-end market, but its wine quality is very dominant compared with other products at the same price.
And its quality has the traditional taste of Wuliangye, the strong aroma and multi-grain aroma are very obvious, the wine body is colorless and transparent, the phenomenon of hanging the glass is very good, the smell has a sweet aroma similar to pineapple, and the overall aroma is soft and sweet.
The mouth is soft and sweet, the lower throat is very smooth and not spicy, but there is a slight bursting aroma, the tail taste is very clean, and the overall tasting is very comfortable.