Recently, Taobao, TMIC and CBNData jointly released the "23AW Sports Outdoor Industry Trend White Paper", which suddenly stimulated everyone's attention and heated discussion on sports and outdoor sports.
In fact, as an "old man" who has liked sports outdoors since college, I have watched sports outdoors slowly go from niche to public over the years. Especially in 2023, it may be the reason for the suffocation in previous years, or it may be the impact of the EU sports outdoor heat, camping, country cycling, urban hiking and other outdoor sports have come out of the circle again and again, becoming a popular choice for people to exercise, socialize, and parent-child.
Of course, ordinary people want to play sports outdoors, entry-level equipment is always indispensable. At a level like mine, it requires a certain amount of professional equipment. Where to buy sports outdoor equipment is convenient and reliable, I myself and many people in the circle around me are bought on Taobao, the main reasons are as follows:
1. Quality assurance
Sports outdoor equipment has relatively high quality requirements. For example, the wind and cold protection ability of the storm jacket, the fast-drying wear resistance of the quick-drying pants, and so on. I usually ride a lot outdoors, when buying cycling equipment, I generally choose some stores with high credibility and high praise rate, and fix a few stores when I buy more.
When choosing a specific product, I will definitely look at other buyers' reviews, feedback and photos, Taobao's features allow me to quickly understand the true quality of a baby from other buyers, which is very useful. Sometimes, I will also talk specifically with the little two of the store about the detailed specifications of the baby I fancy, on the one hand, to understand the characteristics and functions of this baby, on the other hand, from the professional level of the little two, I can also judge whether the store is reliable.
2. Diverse choices
The biggest advantage of buying things on Taobao is that there are many choices. No matter what type and level of equipment you need, from folding bicycles to cycling shoes, bottle cages and other accessories, Taobao can be found. I remember once, I wanted to buy a lightweight folding bicycle, to be able to ride the mountain road, I searched for a bicycle shop near my home for a long time and did not find the right one, but on Taobao for a while, I found about seven or eight brands of folding bicycles, and the price was completely within my psychological price range.
3. Fast logistics
Everyone knows that Taobao's logistics is cooperated with Cainiao, and the speed is very fast. Take the light folding bicycle I said earlier about buying on Taobao, the seller shipped it within half a day after I placed the order, I expected it to take three days to deliver, but I didn't expect that in less than two days, the courier master came to the door with a large box, which made me very surprised and satisfied, and immediately gave a good review when I went back.
The above is mainly my personal experience and that of my circle of friends. If we look at the "23AW Sports Outdoor Industry Trend White Paper", we can also find that not only country riding, but also camping, fishing, skiing and other outdoor sports have been popular recently, and the sales of related products on Taobao (such as: trekking poles, sleeping bags, tents, moisture-proof mats, lightweight table pots and pans, etc.) are also very high. It seems that there are still many like-minded people.