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One of the three laws of the entertainment industry, Wang Feng's new song must have a big melon, and the headlines will be robbed.
In the past few days, similar dramas have been staged in the mobile phone circle.
In less than 10 days, OPPO was cut off by Huawei twice, and netizens jokingly called OPPO "Wang Feng in the mobile phone industry".
Today, there are two hot searches in a row: #Huawei and OPPO on the bar#, #Wang Feng in the mobile phone industry has appeared#.
However, it seems that OPPO has been robbed of the limelight, but it gives the feeling that OPPO has not been flooded, as evidenced by the frequent hot searches these days. Back on the afternoon of August 29, at the end of last month, 14:30 was supposed to be when OPPO released the folding screen Find N3 Flip.
For this conference, OPPO has been warming up for a long time, and it is also full of expectations from friends, waiting for the release of new products.
However, what I didn't expect was suddenly cut off by Huawei. Although Huawei's new Mate60 series is also warmed up, it was originally planned to be released sometime in September.
According to the consistent practice of the machine circle, Huawei is still some time away from the release at this time, and there will be basically no direct intersection with OPPO.
But Huawei did not play according to the routine, and suddenly launched the Mate60 series without warning that morning, which directly caught people off guard.
Huawei's wave of operations directly stole almost all the focus, and the circle of friends is full of Huawei's screen brushing news.
In this way, OPPO was helplessly cut off for the first time.
At that time, many netizens were sorry for OPPO, and they did not expect this situation.
At that time, some people called OPPO a machine circle Wang Feng, originally the folding screen Find N3 Flip has the potential to be on the hot search, but it has become a foil for friends.
In fact, let alone OPPO, Apple has also stolen the limelight.
Because the day after Huawei went on sale, Apple announced the time of the iPhone release, and it felt that Huawei perfectly calculated the right time.
To say that it was cut off with Apple is also a point of inner balance, but I didn't expect that today the Find N3 Flip finally waited for the official launch time.
OPPO probably thinks that this time in the past 10 days, it will not collide with Huawei again.
OPPO went on sale at 10 a.m. today, which backfired, and OPPO caught up with Huawei's new Mate60 Pro+ and Mate X5 this time.
Today's two new Huawei products are pre-sold at 10:08, which is less than ten minutes away from OPPO.
At this time, OPPO estimated 10,000 question marks in his heart, how could he not avoid it.
This time, Huawei's new product Mate X5 is also a folding flagship, and OPPO's Find N3 Flip is a direct opponent.
It seems that OPPO seems to be very aggrieved, so what impact will these two encounters have on OPPO?
It is undeniable that Huawei has indeed received more attention, and OPPO's attention will be squeezed to a certain extent.
This is the most direct impact, but these two OPPO has brought a new identity label, that is, Wang Feng in the mobile phone industry.
It can be seen that OPPO has also been brought into many hot searches related to Huawei, which is another angle of binding.
The Internet is not lacking in hot spots, but the content with memes is the most vibrant. From this point of view, OPPO is deeply coupled with the label of Wang Feng, which is the tipping point.
If something similar happens next time, or if you play this meme again, it is likely to explode again.
OPPO certainly lost something, but it was not for nothing, and the grand press conference may not be more memorable than a Wang Feng's terrier.
Of course, this time OPPO did not deliberately take the opportunity to market, but followed the natural development of things, which is actually very wise.
At this time, OPPO is the weak party, and everyone plays a lot of memes is a reaction to this emotion, if OPPO is anti-customer-oriented, it may play the opposite role.
In fact, OPPO also posted its first sales record today. Achieved the first sales championship in the 6K price point, and sales increased by 91% compared to the previous generation.
In fact, OPPO's Find N3 Flip is a vertical folding screen, and it is a small folding screen. The report shows that products with more compact and portable folding forms are especially favored by female users.
Find N3 Flip can also be seen as a product mainly aimed at female users, the main promotion point of the product is also fashion, photography, lightness, its spokesperson is also actress Shu Qi.
Huawei's Mate X5 is a large-screen horizontal folding mobile phone, unfolded like a tablet, and OPPO's Find N3 Flip unfolds is only the size of a normal mobile phone.
From the perspective of size and color matching, Huawei's folding screen is aimed at a wider range of user groups, but it is more likely to be favored by male users.
So it seems that OPPO and Huawei collide, but the user groups of several mobile phones are still quite independent, and the degree of mutual influence may not be as large as imagined.
Just like every time Wang Feng is robbed of headlines, it does not affect people's popularity at all, but because netizens play terriers, they create headlines.