On September 8, Huawei Mall was officially announced.
At 10:08, Huawei Mate60 Pro+ and Huawei Mate X5 opened for pre-order.
At the same time, its account Huawei mobile phone posted.
Huawei Mate X5 joins the Pioneer program.
There is still no publicity, no warm-up, and the pioneer plan adds new products.
The two newly launched mobile phones, whether in terms of imaging, charging, or communication, are still the top configuration in the current mainstream.
However, on the processor, the official website still does not give clear data for reference.
Huawei Mate 60Pro+:
Color: white, inkstone.
Memory: 16GB+1TB, 16GB+512GB.
Camera: front 13 million pixel ultra-wide angle camera + 3D depth camera, rear 48 million pixel ultra-concentrating camera + 40 million pixel ultra-wide angle camera + 48 million pixel ultra-macro telephoto camera, support autofocus.
Screen: 6.82-inch OLED screen, support 1-120Hz LTPO adaptive refresh rate, 1440Hz high-frequency PWM dimming, 300Hz touch sampling rate, 2720 × 1260 pixels 1.5K resolution.
Battery life: Maximum 88W Huawei wired super fast charge, support 50W Huawei wireless super fast charge, support 20W wireless reverse charging, battery is 5000mAh.
Communication: Support Tiantong satellite phone and two-way Beidou satellite message. In the absence of a terrestrial network, communication with the outside world can still be made through a variety of satellite systems.
Huawei Mate X5:
Color: Feather black, feather white, feather gold, feather sand, phantom purple
Memory: 12GB+512GB, 16GB+512GB, 16GB+512GB Collector's Edition, 16GB+1TB Collector's Edition.
Image: front camera internal and external screen front single camera, 8 million pixel camera, rear main camera 50 million pixels, ultra-wide angle camera 13 million pixels, telephoto macro camera 48 million pixels.
Screen: external screen 6.4 inches, 2504*1080 resolution, 120Hz refresh rate, 300Hz touch sampling rate, 1440Hz PWM dimming;
-2G memory version inner screen 7.85 inch OLED, 2496*2224 resolution, 120Hz refresh rate, 240Hz touch sampling rate, 1440Hz PWM dimming, Kunlun glass.
Battery life: built-in 5060mAh battery, 66W wired fast charging, 50W wireless charging, 7.5W wireless reverse charging.
Huawei Mall was shipped at 10:08 and out at 10:08, and the market response was still hot.
Huawei's continuous moves of smartphones, is it in response to the next Apple new products?
Current situation of the domestic smartphone market
Although Huawei has announced the specific time of the overseas conference, there is a high probability that there will be no shadow of smartphones.
At present, Huawei's supply cannot meet the needs of the domestic market, and without completely solving the processor and ecosystem, Huawei's overseas conference is still mainly focused on publicity and brand awareness.
And what is the current situation of the domestic market that Huawei smartphones will face next?
As the world's number one smartphone market, mobile phone manufacturers in the Chinese market have gone crazy.
According to IDC, an internationally renowned market research institution, the market share of China's top five smartphone manufacturers in the first quarter of 2023, with a year-on-year increase.
OPPO won the first place in the domestic mobile phone market share with a market share of 19.6%, a year-on-year increase of -8.8%.
Apple, vivo, honor, Xiaomi followed closely behind, affected by the large market, the brand increased significantly year-on-year.
From the perspective of market share, domestic manufacturers do not seem to be much worse than Apple.
But from the perspective of the detailed market, it is not too much to describe it as extremely fearful.
Super high-end game, Apple kills crazy
Let's throw a picture first.
This is the proportion of brands in China's smartphone ultra-high-end market in the first quarter of 2023.
Among them, OPPO, which occupies the first place in market share, only won 3.6% of the market share in this ultra-high-end market battle.
During the period of absence of Huawei mobile phones, domestic manufacturers hit the high-end market by means of full-screen flagship configuration and the visual impact of folding screens, but the results achieved were really unacceptable.
As early as 2021, Yu Chengdong commented in the circle of friends.
Huawei's high-end product market is mainly given to Apple, and the low-end market is ceded to OPPO, vivo and Xiaomi.
As soon as the words came out.
There are also fans of some domestic brands who are not convinced, believing that other domestic manufacturers may not have the power of a war.
Looking at it now, Yu Chengdong is indeed "far ahead", at least the vision is like this.
However, he returned.
The days of the domestic high-end market are also about to change.
The situation is about to be broken
IDC announced China's smartphone market share data for the second quarter of 2023, and a familiar figure appeared.
Huawei's smartphones reappeared in the rankings with a market share of 13%, a year-on-year increase of 76.1%.
Huawei's strong return means that the domestic smartphone market will be reshuffled, and the situation that Apple is alone in the high-end market will also be broken.
There may be doubts about fruit powder or other powder, can Huawei really do it?
IDC announced that in the first half of 2020, the market share of smartphones in China's price segment above $600 showed that Huawei ranked first with a share of 44.1%, followed by Apple with a share of 44%.
If it were not for the emergence of supply cuts, the situation of Huawei smartphones in the high-end market would be more optimistic.
This is the data of two years ago, and after Huawei released a number of smartphones in a row recently, well-known analyst Guo Mingxi gave this conclusion:
Mate 60 Pro shipment estimates have increased significantly, and Huawei's influence on the industry and stock market is returning. Demand for the Mate 60 Pro has been strong since it went on sale on August 29, and shipments in 2023 have increased by about 20% to 5.5 million to 6 million units.
According to this market trend, the cumulative shipments of Huawei Mate 60 Pro 12 months after its release are expected to reach at least 12 million units.
In addition, Guo Mingxi said in the latest survey and estimates:
Excluding potential commercial risks, benefiting from the demand and market influence of Mate60 Pro, Huawei's mobile phone shipments will reach 38 million units in 2023.
At the same time, he also estimated that in 2024, Huawei's mobile phone shipments will reach at least 60 million, the strongest shipment growth among global mobile phone brands.
In addition, TechInsights, a world-renowned semiconductor industry observation organization, also issued a similar report on the 7th.
TechInsights expects that Huawei smartphones will continue to grow this year, with total shipments expected to reach 35 million, 3 million units short of Guo's forecast.
New products have quietly been launched one after another, the attention has repeatedly increased, and the hot market response.
This scene can't help but remind people of a line in Xing Ye's "Shaolin Football".
"Senior brother is back, I feel, all are back"
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