Since the launch of "All or Nothing", the whole network of "northern Myanmar" has brushed the screen, and netizens once talked about the color change in northern Myanmar.
Because it is too hot, "northern Myanmar" has also been labeled by the outside world and has become a style: northern Myanmar style.
The wind in northern Myanmar, what kind of wind is blowing?
Refer to the coconut tree to know that the latest job advertisement of the coconut tree was ridiculed: northern Myanmar is ashamed to see itself, the same as the pyramid scheme organization in northern Myanmar.
Is the recruitment advertisement of Coconut Tree really a scam or a joke of netizens?
Coconut Tree Guanwei issued a "sixth phase enrollment advertisement for training chief and deputy general managers" two days ago, and began to increase enrollment efforts, coconut tree sincerity is there, and there are really a lot.
Source: Coconut Tree Guanwei
Compared with the previous five phases of enrollment salary increased by 50%, of which the annual salary of undergraduate students increased to 240,000, that is to say, the monthly salary of undergraduate students became 20,000, and the annual salary after being promoted to vice president of the group increased from 1.0869 million yuan to 1.5527 million yuan.
Compared with some job advertisements, who dare not put salary on the bright side, coconut tree clearly writes career planning, promotion path, and prospects.
It has to be said that Coconut Tree Recruitment is a template for recruitment industry posters.
After reading it, I can only say that I don't deserve it, so I can only look at the advertising design, and it seems that it has not changed!
How many people, like me, were dazzled by this advertisement and thought that it was done by some unreliable netizen.
A whole poster can't see the point, because sentences are the focus, and it's hard to focus anymore.
The point is that it is really too heavy, so that the coconut tree also invited Xu Dongdong and Huan Huan to "support the page".
Source: Coconut Tree Guanwei
I want to ask, how to make the coconut tree advertisement dense and clear, dazzling and clear, but also the coconut tree.
In previous terms, this style is Macau casino style, story gathering style, and heavy money seeking style.
In today's words, it is the wind of northern Myanmar and the style of pyramid schemes
It is conceivable to add a little blingbling color bar to this advertisement, that is, a proper scam advertisement, coconut tree version of "All or Nothing", northern Myanmar coconut water
Source: Weibo netizens
Those who know coconut trees know that they are recruiting people seriously, but they don't know that northern Myanmar is recruiting high-paying jobs, and going home with this poster will be misunderstood by parents to go to Myanmar.
First put the scam filter typesetting aside, the recruitment information is also quite tempting, there is a car and a house, a high salary and a future, isn't it fragrant?
Source: Coconut Tree Guanwei
You can also experience the handsome men and women, learn that women have femininity, men have masculine taste, coconut trees have coconut tree flavor, and have inner taste.
Source: Coconut Tree Guanwei
Reminiscent of Manager Lu's brainwashing technique in "All or Nothing", accurately grasps human nature, has insight into the pain points of lack of money, frantically draws pies, and tempts part-time workers in other places with high wages:
"Sleep on the floor today and sleep with the boss tomorrow", "Go crazy first to succeed", "Fight once rich for three generations".
Just as the conditions of coconut trees are exciting, any one is very attractive, and it is also tempting in today's environment.
After all, for migrant workers, the reality of part-time work is a thousand salaries:
With a salary of thousands of dollars, tens of thousands of jobs, and tens of thousands of times more pain.
Even if the coconut tree is a pie, I still want to enter the pit: I want to eat the flatbread, the bigger the better
Even if you can't go on it, it's good to forward it to relatives and friends so that they can try it, maybe you can contract a lifetime of coconut water to drink.
The coconut tree won the hemp again, just changed the old picture, added another salary, and was on the hot search for free.
So the truth is that it cost 20,000 yuan and hit a wave of ads worth 2 million.
But when I thought that Coconut Tree was advertising a job advertisement, I found out that it was actually an advertisement for "coconut water" products.
After coconut tree recruitment was just on the hot search, "coconut water and coconut water water" and "coconut water price skyrocketed 4000%" were also on the hot search.
No wonder netizens said in the comment area: It's okay not to drink coconut water, only drink coconut trees.
This hot search after the previous one is seamless, I have to say that it is too coincidental, can only say that the coconut tree deserves to be fired.
Although those who pay attention to coconut trees know that coconut tree advertising has exploded for ten years, and it can play steadily every year, it can be described as:
Self-made (coconut) pie, unique (tree), new ugly style are all leftovers of our coconut and coconut play.
Nor have some netizens questioned, why does a picture of coconut trees take care of coconut trees for a lifetime, is there really no one to manage coconut trees?
If I want to say, everyone laughs at the coconut tree, and you can't understand the coconut tree laughing.
If creativity is divided into one-time and multiple, then coconut trees play multiple times, refusing to throw daily and insist on annual throwing.
Looking at the job advertisements over the years, almost the same "coconut tree coconut water" template, which is the same as coconut tree drink, it is really material.
Careful comparison is actually a difference in copywriting, but coconut trees are playing the game of "everyone to find fault" by the way.
Source: Coconut Tree Guanwei
The packaging of coconut tree products is also unchanged, whether it is looking vertically at coconut palm water of different years, or looking horizontally at other product lines, the packaging of coconut tree is a painting style.
For example, coconut palm water itself maintains red, yellow and blue color matching, large-character newspaper typesetting, it is not without changing the packaging, but just changing the year and simply going through the process, that is, the coconut calendar.
Source: Cold knowledge
Another example is the coconut tree family portrait sorted out by netizens - coconut water, lemon tea, mango juice, soy milk, etc., are all coconut in the coconut and the same coconut, really neat and tidy.
Source: Xiaohongshu netizens
Looking at the coconut tree building, the perfect reproduction of the shape of the coconut tree packaging made my eyes noisy.
The contrast of brutalist, the collage of spectral art, is simply an enlarged version of coconut palm water, featuring a single watch.
Source: @TheQsam
So when you look at the exterior of the building, you know that there is a broken boss behind it, and there are a lot of words.
Speaking of the owner, it's hard not to mention the coconut vest perimeter. The boss of the coconut tree has been longing for the sports vest worn at the meeting twenty years ago, and also let Huan Huan wear the live broadcast room and pass it on in a hot dance, and the old man's vest turns into a hormonal vest in seconds.
Source: Weibo netizens
So where the rubbing comes from, it is not the fault of the vest, nor the fault of the muscles, the coconut tree just firmly implements the boss's aesthetic - corporate culture.
In short, coconut trees have always been doing one thing, in job advertisements, packaging, peripherals, joint names, as long as it can show the "coconut style" place, it does not want to miss, repeat and repeat!
Source: Xiaohongshu netizens
The essence of the consumer is forgetting, so the essence of communication is repetition.
As Jiang Nanchun said, "The purpose of repeated statements is to establish a standard, establish a common sense, and establish a visual hammer." ”
This means that brands need to repeat their brand message again and again in order to implant a unique conspicuous package visual hammer in the minds of consumers.
Visual hammer this thing, but very picky, pay attention to a repetition, so it is a test of the brand to endure loneliness, resist the temptation of the outside world, be a friend of time.
You must know that there are some brands now, today's dopamine style, tomorrow's Barbie style, the day after tomorrow's Syrian style, or desperately than creativity, pushing the old.
To say it well is to seek innovation and change, and to say it badly is to be half-hearted.
But in fact, this is not suitable for all brands, a brand wants to be remembered, and it is more important to do a good job of repeating brand symbols and slogans in order to bring long-term value to the brand.
Coconut tree is undoubtedly the best case of repeated communication visual hammer, from product packaging to job advertisements, adhere to the use of unified creative forms, unified visual image, do recognizable communication.
Of course, this is also to always put the boss in the heart, put the boss in the eyes of the public, not be confused by the hot spots in the outside world, and insist on being yourself.
So even if one day the packaging or advertising of coconut trees, missing arms and legs, or being erased logo, consumers can identify coconut trees at a glance and say:
I don't even have to look at this design to know it's a coconut tree!