The Huawei Mate 60 Pro that went on sale "Raid" is really sold out this time.
On August 29, without a press conference and without any official warm-up promotional materials, Huawei's flagship model Mate 60 Pro officially opened pre-sale. The pre-sale is divided into two channels, with HUAWEI Mall accepting snap orders online and only a few stores in Shenzhen offline.
(Source: Huawei terminal)
According to Tech, as of September 1, Huawei Mate 60 Pro has sold a total of about 800,000 units online and offline dual channels, setting a number of new records in the history of Huawei mobile phones. More importantly, due to Huawei's "raid" to start sales, most of the online e-commerce channels have not been distributed.
(Source: Weibo)
With only Huawei Mall, Jingdong Mall and Shenzhen offline channel sales and pre-sales, Mate 60 Pro has shown strong market demand, and as Huawei's most watched "return" in 2023, what kind of expectations does it bear consumers?
Sold out in 1 minute, Mate 60 Pro was completely "fired" out of the circle
The Mate 60 Pro, which went on sale at 12:08, went sold out in just one minute, and the popularity can be seen.
Not only is online sales booming, but the scene of offline stores is also amazing. On the afternoon of August 29, many technology bloggers sent out pictures of queues in Huawei's offline flagship stores, not only the display cases were crowded, but also the teams picking up goods and placing orders were also lined up from inside the store to outside the store, and the queue in some stores crowded onto the street.
(Source: Sina Technology)
The last time "empty alleys" was traced back to the first sale of the iPhone 4S in China.
The hot-selling Mate 60 Pro has also attracted great attention from "scalpers".
(Source: Idle Fish)
Huawei Mate 60 Pro official pricing from 6999 yuan, on the day of sale, the first batch of pre-sale orders were released online, while offline stores are in stock in small quantities. The "scalpers" who grabbed the spot put an amazing price on the second-hand trading platform: 8999 yuan.
With the outflow of various stocking information, the crazy markup behavior of "scalpers" has been curbed. At present, the spot markup of the second-hand trading platform is basically stable at about 500 yuan. However, since the stock is so sufficient, consumers who are not particularly anxious to change their mobile phones should also wait for September 10 to officially start selling.
(Source: Lei Technology)
The Mate 60 Pro, which was released without a development conference, did not clearly indicate which processor it was equipped with and what network it supported on any channel. It was under the dual marketing of "mystery" and "surprise sale" that Internet public opinion was completely detonated, and a collective carnival began.
Navers, a third-party research organization, said that the total sales of the Mate 60 series are expected to exceed 6 million units, 1 million more than the previous generation Mate 50 series. In addition, China Mobile, China Unicom and China Telecom will all purchase the model from Huawei on a scale of one million units.
According to sources, the supply chain has confirmed that Huawei Mate 60 Pro has increased orders to 15 million to 17 million units to cope with the subsequent massive orders. According to such data, Huawei's total shipments this year will be at least 40 million.
(Source: Weibo)
According to IDC, an international market research institution, in 2022, Huawei's total mobile phone sales will be 28 million units, of which the Mate 50 series will sell less than 7 million units. For comparison, the Mate 20 series sold 17 million units and the Mate 30 series sold 20 million units.
It can be said that in the past two years, Mate's performance has not been satisfactory due to various restrictions. With poor product strength and declining sales, Huawei mobile phones have experienced the darkest moment. The Mate 60 Pro carries the expectations of consumers to return and has received high attention from the market, which is indeed reasonable.
Mate 60 Pro, Huawei's return to high-end signals
In the promotional film of the Mate 60 series "To the Mighty Power", the rushing river is a metaphor for Huawei in the past two years.
The words "In the face of sharp bends, rivers converge and rush forward" appeared in the Brahmaputra Grand Canyon, which is the largest bend of the Brahmaputra River. Perhaps, the Mate 60 series is Huawei's most important turning point in the dangerous "competition".
The Mate 60 series is Huawei's first Mate model to try the "splicing" process, and compared with the flagship with a strong business atmosphere in the past, this generation looks young, fashionable, but stable. The Mate 60 series presents a total of four colors - Yachuan blue, white sand silver, southern glutinous purple, and Yadan black. The four color schemes are different in style, but they are elegant and atmospheric.
And this generation of Mate, consumer portraits have also changed significantly.
(Source: Little Red Book)
On social platforms, many young users shared their experience of buying Mate 60 Pro, and many student groups regretted not being able to grab the first batch of models. Such a shift is actually not surprising.
In 2022, Huawei's new product launch of the P50 series is much more tragic than the image of the past. There is no popular 5G, and there are no advanced chips, which makes Huawei struggle to move forward in the ever-changing mobile phone market.
But fortunately, the "half-lame" Huawei also has the courage to continue to move forward.
On the Mate 60 Pro, we can see Huawei's big moves that have been "holding back" for two years - HarmonyOS, Kunlun Glass, Xuanwu architecture, Pangu large model, satellite communications. Every black technology is eye-catching enough.
"Far ahead" is really not a slogan that comes out by shouting.
(Source: HUAWEI Mall)
Mate 60 Pro is currently the only smartphone in the world that supports dialing/receiving satellite phones and freely editing satellite messages, which alone is too ahead of friends. In addition, the more solid second-generation Kunlun glass and ultra-reliable basalt architecture are unique configurations in the current smartphone market.
In this way, Mate 60 Pro suddenly bombarded the consumer market like a "bomb", and obtained a lot of positive feedback, which was prepared.
But back to reality, before the official arrival of the conference, consumers are still full of doubts, such as performance. The Huawei Mate 60 Pro evaluation report of Ray Technology shows that the actual performance of the Kirin 9000S chip equipped on this model is slightly behind the Qualcomm Snapdragon 8+ chip.
In any case, Mate 60 Pro is already the most sincere flagship model that Huawei can come up with at this stage, as for whether there are more "big moves" and "surprises" hidden, perhaps you can also look forward to the arrival of the Mate 60 series conference.
With sufficient stocks, Huawei has re-emerged as the global top 3
Since 2015, Huawei has become a frequent customer of the world's top 3 smartphone shipments, and by 2019, it surpassed Apple to become the world's second largest smartphone brand.
After the "sanctions" began, Huawei's mobile phone shipments and market share declined rapidly. Due to the lack of access to advanced chips and 5G networks, many consumers have rushed to friends in the past two years, and Apple has benefited the most.
In addition to the real problems of declining market demand and slightly insufficient product strength, Huawei's biggest difficulty is still "out of stock", or more bluntly, "lack of cores". After the P series and Mate series were hit, Huawei also tried to make efforts in the low-end market, such as nova and Changxiang, which have a place in the market.
(Source: Lei Technology)
For example, the Changxiang 60 is equipped with the re-produced Kirin 710A chip, which is the first mobile chip for the consumer market with SMIC. However, the mid-range market is becoming more and more "volume", and Huawei, which does not have advanced chips, has little impact on the market.
It is true that the Mate 60 series has removed all kinds of obstacles, with sufficient stocks, balanced performance, and a lot of bright spots in design. More importantly, the basic version of Mate 60 is only sold at 5999 yuan, and the cost performance has been further improved compared with the previous generation of products.
According to the information leaked earlier, Huawei's shipment plan to increase to 40 million units in 2023, compared with last year's shipment ranking, should be ranked seventh or eighth. Although the pace of progress is not as fast as the public imagines, it is already a very good result for Huawei at this stage.
Step by step, Huawei has handed over the first answer sheet of "return", and market feedback, consumer evaluation and industry reputation have all returned to the momentum of two years ago. Following this development trend, returning to the global smartphone TOP3 in the next few years is not a problem.