The price war in the domestic car market in September was more violent than I thought
On the first day of September, not only many new automakers announced their sales in August, but also many new energy vehicle companies announced price reductions.
Among them, the most concerned is the price reduction of Tesla Model S/X series. According to Tesla's official release, the Model S dual-motor all-wheel drive version is currently priced at 698,900 yuan, a decrease of 56,000 yuan. The three-motor all-wheel drive version of the Plaid is priced at 828,900 yuan, a decrease of 130,000 yuan.
The Model X dual-motor all-wheel drive version is priced at CNY 738,900, a decrease of CNY 98,000. The three-motor all-wheel drive version of the Plaid was priced at 838,900 yuan, the highest drop model, reaching 151,000 yuan.
In fact, just half a month ago, on August 16, Tesla's two models had just announced a price reduction. Unexpectedly, just half a month later, Tesla Model S/X announced another price reduction. Roughly calculated, in less than 20 days, the Model X dropped by up to 220,000 yuan, and the Model S dropped by up to 200,000 yuan.
However, fortunately, in the domestic market, there are not many consumers who buy Model S/X models. If not, I am afraid that a large number of Tesla owners will now defend their rights.
You must know that the two consecutive price cuts of Model S/X should allow Tesla to create the largest price reduction for a single model in less than 20 days.
In the view of Che Kuai, as the price of Tesla Model S/X continues to fall, Tesla will likely compete head-on with Porsche, Mercedes-Benz, BMW and other German luxury car brands.
Model 3 and Model Y, the competitors are mainly concentrated in the low-end market. Because the new Model 3 that has just been launched is a top-equipped model, the price does not exceed 300,000 yuan.
In addition to Tesla, Xpeng Motors, Leap Motor and Aion's Haobo also lowered the price of their models on September 1.
Xpeng Motors has announced that from now until September 30, it will launch a limited-time preferential purchase policy for all new P7i models. Car buyers can enjoy 24 zero-interest installments or a reduction of 10,000 yuan in final payment activities, and can also upgrade Dynaudio Audio for free, worth 6,000 yuan;
Leapmotor also announced on September 1 that the purchase of Leap T03 from September 1 to September 31 can enjoy a time-limited subsidy policy of 8,000 to 10,000 yuan. After the subsidy, the price of the entry-level version of the Leap T03 model was only 49,900 yuan;
May be in response to the launch of the new Tesla Model 3, on September 1, the official guidance price of Haobo GT 710 rear-drive supercharge version with a price of 259,900 yuan was reduced by 20,000 yuan to 239,900 yuan. At the same time, two new models, the 710 rear-drive supercharged seven-wing version and the 710 rear-drive Pro supercharged version, were also launched, with an official guidance price of 259,900 yuan.
Of course, not all car companies have reduced prices, and there are also car companies that announced price increases on September 1, such as Gaohe Automobile.
The prices of the recently launched HiPhi Y model of the 810km long-range version and the 765km flagship model increased by 10,000 yuan respectively, while the prices of the 560km Pioneer and 560km elite models remained unchanged.
Sales data shows that Gaohe HiPhi Y delivered 1,021 units in August. It is precisely because of the listing of Gaohe HiPhi Y that the sales of Gaohe Auto have slightly improved. At this time, HiPhi Y announced a price increase, I don't know if it will have an impact on its sales.
If nothing else, more car companies may join a new round of car market price war in September in the next few days.
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