(September 2023 - Beijing, Shanghai, Chengdu) Lencrawford, a famous boutique department store, has launched a new brand project of "Luxury in the Heart", which will present a series of brand activities and exclusive experiences in Beijing, Shanghai and Chengdu, as well as the best products, presenting the luxury style of the autumn and winter new season.
Lane Crawford's new brand project of "Perfection in Style, Luxury in Heart"
Exclusive style, sincere selection
Rooted in rarity and personality, Lane Crawford will launch a new brand project for the Autumn and Winter 2023 "Luxury in Style" to provide customers with selected pieces. The selection of products is organized around four main themes: craftsmanship, supreme design, craftsmanship and generational inheritance. Through the discovery of a number of luxury products and brands, we bring customers an unprecedented luxury experience.
In preparation for this brand project, Lane Crawford spent a year searching the world in search of inspiration. Thanks to long-term partnerships with world-renowned brands, Lane Crawford brings together luxury pieces from the brand's collections or runway runways around the world to create an exclusive one-stop experience of luxury fashion and art de vivre.
Lane Crawford has specially prepared an unprecedented luxury experience for guests: "Luxury in Style" limited-time selection space and master-class personal experience, covering crafts, vintage boutiques and fashion items, as well as home lifestyle services tailored to customers.
Extravagant activities, ingenuity
Taking the opportunity of the new brand project "Luxury in Style", Lane Crawford specially presents customers with a series of luxury activities and unique experiences.
From August 18th to August 20th, Lane Crawford joined hands with Magnanni, a well-known men's shoe brand, to invite members of the brand family to visit Lane Crawford's Beijing Financial Street Shopping Center store to provide exclusive customized services for specially invited customers, perfectly integrated into the modern lifestyle of modern men.
Lane Crawford's new brand project "Luxury in Style" - Magnanni
On the occasion of Judith Leiber's 60th anniversary, Lane Crawford became the first retailer in the world to launch its 60th anniversary collection, revealing the brand's designer collection of premium handbags. In addition, Judith Leiber has teamed up with Lane Crawford to launch a global limited edition Songbird egg-shaped pouch. From 1 to 3 September, Lane Crawford Grand Shanghai Times Square offers exclusive bespoke services to brand VIPs, offering exclusive luxury experiences with exquisite craftsmanship and exceptional quality.
Lane Crawford's new brand project - Judith Leiber
On September 8, Lane Crawford and French luxury lifestyle brand Baccarat presented exclusive and dazzling treasures, Tuzla 157 chandeliers and more than 10 pieces of haute couture series treasures in the Grand Shanghai Times Square store, specially integrating unique space design concepts to present exclusive luxury lifestyle and luxury experience to invited VIPs and media friends. The Tuzla 157 chandelier is handcrafted by the craftsmen of the Baccarat workshop. To date, there are only two pieces of this heirloom, and the opening of the Lane Crawford store in Times Square in Shanghai is also the first appearance in China.
Lane Crawford's new brand project "Luxury in Style" - Baccarat
To celebrate the unveiling of Lane Crawford's new project "Luxury in Style", Lane Crawford invited Ming Song Haute Joaillerie to create the "Galaxy Selva Galaxy Rainforest Series". On September 8, designer Dennis Song will unveil the collection at Lane Crawford's Beijing Financial Street Mall store, along with Lane Crawford's exclusive brand exhibition.
Lane Crawford's new brand project - Ming Song Haute Joaillerie
From 15 September to 17 September, Lane Crawford and Brunello Cucinelli tailors will offer tailor-made services, inviting customers to experience Italian craftsmanship at Lane Crawford's Beijing Financial Street Shopping Mall.
Lane Crawford's new brand project - Brunello Cucinelli
SHANG XIA has always adhered to the concept of modern and innovative design. In this project, Lane Crawford joined hands with SHANG XIA to present the world's rosewood furniture and eggshell paint series furniture with an eternal aesthetic concept. On September 16th, tea experts were also invited to visit Lane Crawford in Shanghai Times Square to share the beauty of craftsmanship in the tea tasting experience, interpret the oriental aesthetics of SHANG XIA, and present extraordinary art masterpieces for consumers.
Lane Crawford's brand new brand project - SHANGXIA
"Self-explanatory" is the best interpretation of The Row. On 22 September, Lane Crawford will create an exclusive world of The Row at the Beijing Financial Street Shopping Mall store, showcasing the brand's understated luxury charm with ready-to-wear collections for Fall/Winter 2023 and pre-sale items for Spring/Summer 2024.
Lane Crawford's new brand project - The Row
From October 14th to October 15th, Lane Crawford unveiled new Vismara Design furniture at the Grand Shanghai Times Square store, a unique furniture experience that showcases Italian lifestyle and exclusive bespoke services from Vismara's brand experts.
Lane Crawford's new brand project "Luxury in Style" - Vismara Design
Fornasetti is unique in its blend of artistic inspiration and practical functionality to create beautiful and personal home and lifestyle items. From October 21st to October 22nd, Lane Crawford carefully planned a unique craftsmanship and exclusive product festival for the brand's guests at the Grand Shanghai Times Square store, Fornasetti Bespoke Experience Service, to experience the joy of personalized furniture.
Lane Crawford's new brand project "Luxury in Style" - Fornasetti
Yves Salomon is committed to creating a more diversified wardrobe and creating a comprehensive winter lifestyle experience for consumers. On October 28th, Lane Crawford Beijing Financial Street Mall specially invited members of the Yves Salomon family to visit the store to deeply interact with guests and share the brand story. And exclusive Yves Salomon limited-time experience space, showing the warm style of winter.
Lane Crawford's new brand project "Luxury in Style" - Yves Salomon
Choose a space for a limited time experience
Spend a year scouring the globe in search of inspiration, bringing together the world's treasures of craftsmanship, art and design. From September 1st to October 15th, Lane Crawford set up a limited-time selection space at Shanghai Grand Times Square store, presenting a new way of selecting selections. The presentation of products unfolds in three phases that celebrate craftsmanship, ultimate design, craftsmanship and generational heritage. Customers can visit the store by appointment to view the selection of the best products.
Lanecrawford "Perfection in Style, Luxury in Heart" limited time selection space
Perfection in style, luxury in the heart. Exclusive style, sincerely selected, only in Lane Crawford.
EDITED BY KIRIN