At the 2023 Chengdu Auto Show, Wang Jiong, CBO of Mengshi Technology, gave us a new plan for the Mengshi brand.
At this year's Chengdu Auto Show, the Mengshi 917 was officially launched, with the starting prices of the extended range version and the pure electric version being 637,700 yuan and 697,700 yuan respectively. In addition, Mengshi 917 also launched a limited edition of 200 founding models, and the official guidance prices of the extended range version and pure electric version were 678,000 yuan and 739,000 yuan respectively. It is reported that the new car will be officially delivered in the fourth quarter of this year. At the same time, the Mengshi brand also brought a modified version of the Mengshi 917.
In the future, the Mengshi brand will be based on the off-road brand tonality and bring more and more appropriate products to users in the market segment.
The following is a transcript of the interview:
Zhidian Mobility: What models does Mengshi Technology bring us at this auto show?
Wang Jiong: We brought the founding version of the Mengshi 917 and the three modified versions of the Mengshi 917 kits.
Zhidian Mobility: At this auto show, the Mengshi 917 announced the price of the basic version and the founding version, how to consider the pricing?
Wang Jiong: The original version is a limited edition model tailored for our 200 angel users. The car is equipped with our Fierce Heart modding kit specially designed for Founding Edition users. The car has some different features from the base model in terms of wheels, roof expansion platform and interior, such as the roof expansion platform kit with ladder and auxiliary lights, Brembo red brake calipers and so on. Together with an additional 10 snap sales at the show, the total number of this model is 210 units. The basic version of the range extension and pure electric versions, the basic price is 637,700 yuan and 697,700 yuan respectively, after adding the modification kit, the corresponding price is more abundant. So today we announced the prices of the two basic models, and the price of the modification kit can be selected in the official APP and mini program.
Smart Mobility: How is the current channel planning and progress of Mengshi Technology? What kind of services and user ecological construction services will Mengshi provide users?
Wang Jiong: Mengshi Technology is actually a very new brand, in terms of channel planning, we adopt an agency system, and by the end of this year we will complete the layout of 30 cities. We are 1+1 (4S store + city exhibition hall) layout. Other provincial capitals and second-tier cities are complete full-function centers.
Zhidian Travel: We have also seen that many car companies have begun to layout the field of off-road, not only electric, traditional such as Ford has also brought two off-road products, and Jiangling such commercial car companies are also laying out off-road this field. Therefore, what kind of services can Mengshi provide users with in the future, and how is ecological construction planned?
Wang Jiong: Of course, we will meet the basic new energy electrification services, and there will be some personalized service items that meet the attributes and characteristics of our products. For example, it deeply combines the user's car use scenarios to provide exclusive and worry-free service guarantees, such as the layout of the Mengshi full-function experience center and the Mengshi service network composed of multi-form after-sales service channels, the construction of a multi-scenario all-region road assistance system covering the whole country, the construction of the Mengshi energy replenishment system, and the service items including off-road support services, long-distance consignment vehicle services, and field energy and material supplies to ensure that all users have no worries about using cars, worry-free electricity, long-term wear, and worry-free life. In the future, we will also create professional off-road courses and off-road experience scenes, establish an open warrior modification matrix, and embark on a journey with users to experience spring, summer, autumn and winter.
Zhidian Mobility: The modified car of the Mengshi 917 displayed at this auto show is very eye-catching, what deep modification customization will the Mengshi 917 provide in the future?
Wang Jiong: To modify and customize this piece, we will use the Desert Falcon kit and the weekend warrior kit on today's booth as examples:
Weekend Warrior is aimed at users with light outdoor needs, covering scenes around the city or a little further away from the city.
However, the modification scheme of the desert falcon is different, from the form, it can be seen that it is a personalized modification kit for the desert environment, anti-de-loop hub, winch, multi-functional flagpole support, etc., which can add a sense of security and convenience to the user's off-road experience.
Zhidian Mobility: We just talked about the delivery of the basic version at the press conference, which is in the fourth quarter of this year. Are the delivery times of future mods synchronized?
Wang Jiong: It's all synchronous. We will deliver the first inaugural version on September 17th, and we will be delivering our modification kit orders from September onwards, and will be delivered within this year.
Smart Mobility: Will More Scenarios Be Added in the Future?
Wang Jiong: Mengshi 917 will provide a wealth of personalized modification solutions according to different use scenarios of customers. Through the front development of winch, roof expansion platform set, all-terrain tires and other accessories and rear original factory modification kit, we provide users with a wealth of personalized modification options. The formation of "one car, one price, one person, one driver" customized service, to achieve a customized modification ecology deeply co-created with users, to create the era of "one car and thousands of faces" of Chinese off-road vehicles, and the modification is not only in the car, but also the development of peripheral products is also advancing.
Smart Travel: The name of the Mengshi 917 is quite special. Will this naming be continued in the future?
Wang Jiong: Yes, the name is divided into two parts to understand, 9 is the largest number in the Arabic numeral singular, itself has the ultimate high-end meaning in it, meaning the Mengshi 917 MORA Mengshi skateboard off-road platform, is Dongfeng company's cutting-edge technology level of the highest level, the strongest scientific and technological attributes, the strongest scalability of a platform. It can support an expansion of the entire wheelbase from 2950-3300, and derive a variety of models such as pickup trucks, medium and large SUVs, and full-size SUVs. We warriors use the top, the top to name our platform.
"17" is because, in 2003, the Mengshi brand was officially born as a Chinese military vehicle, and in 2020, we officially created a new luxury electric off-road brand for the new track. In the intervening 17 years, Dongfeng Company has not given up the dream of transforming the Mengshi brand from military to civilian use. In honor of the first car of our Mengshi brand with such excellent performance, we named it the Mengshi 917.
Zhidian Mobility: In addition to the Mengshi 917, what are our product plans in the future?
Wang Jiong: In the future, based on customer and market demand, we will launch more and better meet the needs of customers in different scenarios based on the M TECH intelligent off-road architecture.
We will launch follow-up products at the rate of one car a year, and we will also add more economical models for ordinary consumers.
Smart Mobility: Is the positioning of the new model still biased towards off-road?
Wang Jiong: Right. We will keep the off-road gene. In the future, our models may take into account urban use scenarios, but we will always maintain the off-road characteristics.