Recently, the Passenger Vehicle Association released its passenger car market sales data for June 2023. Data showed that retail sales in the passenger car market this month were 1.894 million units, down 2.6% from the same period last year but up 8.7% month-on-month. Behind this data, an in-depth analysis of the sales of segmented models can reveal a series of interesting phenomena.
It is not difficult to find that in the sales list in June, the sales situation of mid-size cars is particularly eye-catching. Gui's car looked at the sales list of mid-size cars and found that among the top ten, traditional German and Japanese joint venture cars almost dominate. It is worth noting that compared to the previous month, the ranking of the top ten models has changed significantly. Among them, Dongfeng Nissan's Ethereal became the biggest dark horse, with sales soaring from 5,435 units last month to 11,123 units, an increase of 104.7% month-on-month, and its ranking also jumped from 15th in May to 8th.
Continuing to pay attention to the list, we find that the Camry remained firmly at the top of the list in June, with sales reaching 24,036 units, an increase of 21.6% from the previous month. It was followed by Tesla's Model 3, with sales of 22,741 units, a staggering 98.5% month-on-month increase, and a rapid growth rate. SAIC Volkswagen's Passat and FAW-Volkswagen's Magotan ranked third and fourth respectively, and the sales performance of the two cars was as stable as ever, and the specific sales volume was *****.
The Audi A4L, BMW 3 Series and Mercedes-Benz C Series ranked fifth, sixth and seventh respectively. Remarkably, the Audi A4L surpassed the BMW 3 Series for the first time as the champion of the "BBA" midsize car. The competition for these three models can be described as fierce, alternating between leading positions.
Ranked ninth and tenth are Hongqi H5 and Accord respectively. It is worth mentioning that Hongqi H5 is the only self-owned brand model to enter the top ten, with sales reaching 9,873 units, an increase of 38.7% month-on-month. However, Accord sales of 9,008 units fell by 23.6% month-on-month, becoming the only model with a decline of more than 20%.
Of course, most of the bottom ten on the list are occupied by traditional joint venture brands, and only a few self-owned brand models such as Seal, Navy SL03, Xpeng P7 and Hongqi EQM5 have successfully entered it. They sold 6,802, 6,015, 5,196 and 5,042 units, respectively. From this side, it can be seen that although independent brands have risen in the field of mid-size cars, there is still a significant gap compared with traditional joint venture brands, and efforts need to be made.
In addition to brand competition, the market share of new energy vehicles and fuel vehicles is also attracting attention. In the list, the number of new energy models is small, only 6 models such as Modle 3, Seal, Navy SL03, Xpeng P7, Hongqi EQM5 and BMW i3, and only Model 3 enters the top ten. However, from the data, most new energy models have achieved double-digit growth in sales, which also indicates their future potential and development prospects.
To sum up, the mid-size car sales list in June 2023 presents a diverse and competitive picture. Traditional joint venture brands dominate the sales list, while independent brands are gradually emerging. The rise of new energy models also makes people look forward to the changes in the future industrial structure. Whether it is brand competition or power technology evolution, the development of the mid-size car market is remarkable, and the variables and challenges will also be thought-provoking.