The price war between Hema and Sam's continues to expand, and JD.com's membership supermarket, No. 1 Member Store, announced last week that the price of the same brand on the two platforms continues to be lower than that of Freshippo.
It also publishes a list of products whose prices are consistently lower than that of Freshippo, including 50 major best-selling products, with prices on average 20% lower than Freshippo.
On August 29, the No. 1 member store APP announced the launch of "Horse Racing Price". At the same time, 20 new models were added to the list of low-priced goods, and a total of 70 "horse racing price" products continued to have lower prices than Hema prices.
The low-priced list is all the same items from the same brand on both platforms, totaling 70 items, all of which are the main bestsellers. These 70 bestsellers cover 9 categories, including fresh food, grain and oil, snack food, and dairy pastry. Among them, food fresh food, department stores and daily necessities, and commodities needed for daily life are basically covered.
These 70 bestsellers include not only 13 popular products from One's Member, the No. 1 member store's own brand. It also includes 16 domestic products from Nongfu Spring, Libai, Jane Ai and other brands, as well as 41 well-known international brand products such as Nestle, Ferrero and Martell.
Hema benchmarks Sam's products only in 15 cities for sale 70 explosive products in store 1 National sales At most, cheap Hema 150 yuan
It is worth mentioning that the No. 1 member store APP launched the "horse racing price" this time, advocating the spirit of marathon racing and continuing to provide members with a worry-free and money-saving shopping experience.
In addition to the "horse racing price" products and brands, compared with the Hema price benchmark Wal-Mart Sam's Club products are only sold in 15 cities, the 70 products on the No. 1 member store APP with lower prices than Hema are available to consumers across the country.
In addition, judging from the previous price war between Sam and Hema, out of the perspective of "as little damage as possible", the price discount of Hema is very low, and the price is still reduced by 1 jiao and 1 yuan.
Open the No. 1 member store APP and find that the price of many daily sales goods is generally about 10-20 yuan cheaper than Freshippo, of which the maximum is 150 yuan. Overall, the price of No. 1 membership store is 20% cheaper than that of Freshippo.
The professional team monitors the price of Hema to ensure that the price of the No. 1 member store is lower than that of Hema
The relevant person in charge of the No. 1 member store said that the launch of the "horse racing price" shows the determination of the No. 1 member store to maintain its price advantage. At present, in addition to a dedicated team to monitor the price monitoring in real time, once Hema follows up to reduce the price, the No. 1 member store will reduce the price as soon as possible to ensure that the price is always lower than that of Hema .
No. 1 member store also pays full attention to consumer information such as user search, message evaluation, customer service dialogue, etc., and improves service and member satisfaction at any time.
The relevant person in charge of the No. 1 member store said that although the No. 1 member store APP has a membership fee of 198 yuan, the No. 1 member store APP will give members a raw fresh egg worth 30 yuan / box every month, worth 360 yuan throughout the year, and the membership fee is equivalent to a stored value card in a sense.
In addition to receiving eggs every month, members also enjoy up to 9% off shopping coupons, member subsidies, return guarantee, free shipping for refunds, and exclusive customer service.
In addition, time-limited card users can also receive 4 kilograms of frozen durian meat for free, worth 198 yuan, and the total amount of free goods given to members far exceeds the membership fee of 198 yuan.
The No. 1 member store has a significant price advantage, Ferrero is 20 yuan cheaper and leisurely shower gel is 16 yuan cheaper
Looking at the list of 70 products, among the fresh products with high consumer reputation, Australian wagyu beef tendon meat 1kg, money tendon 1kg and other products, the No. 1 member store APP price is about 40 yuan cheaper than Freshippo, and the low price advantage is obvious.
In terms of consumers' daily water drinking, Nongfu Spring, AcquaPanna/Puna Drinking Natural Spring Water No. 1 member store is 7 yuan cheaper.
One's Member has a 69 yuan membership price of 69 yuan, while Hema 100g of the same type of North Road Horse Classic Japanese Raw Chocolate costs 99 yuan. Ferrero chocolate box horse is priced at 99 yuan, and the No. 1 member store only sells 79 yuan, which shows that the "horse racing price" is full of advantages.
Personal care and household cleaning are also the focus of the "price" of the No. 1 member store, and the price of the No. 1 member store APP is 3 to 5 yuan lower than that of Freshippo.
Vida 126 draws * 20 packs, No. 1 member shop 36.5 yuan, Hema the same 10 packaging but 29.9 yuan, No. 1 member store is equivalent to increasing the amount and reducing the price.
The price of Leisure shower gel Hema is 95 yuan, while the No. 1 member store only costs 79 yuan.
Not only that, in this "horse racing price", the No. 1 member store APP also brought consumers the much-watched OM zero additive products. Among them, zero trans fatty acid butter egg roll is only 48.9 yuan; wet toilet paper is only 39.9 yuan; zero trans fatty acid corn germ oil is priced at 67.9 yuan, and zero sucrose yogurt is only 32.8 yuan.
The relevant person in charge of the No. 1 member store said that the positioning of the No. 1 member store is not obtained by compressing the gross profit on the goods, but through membership renewal to achieve long-term development, so the price of the No. 1 member store can continue to be lower than that of Freshippo. Open the No. 1 member store APP and search for "horse racing price" to jump to the relevant page.