On August 30, 2023, the family's six-seat flagship SUV, the ideal L9, celebrated its first anniversary and successfully completed the delivery of 100,000 users on the same day. As the brand's six-seater flagship model, the ideal L9 officially started delivery on August 30, 2022, and then became the first Chinese brand model with more than 400,000 yuan to deliver more than 10,000 units in a full month in September. At the same time, the positive market performance has also enabled the ideal L9 to win the new energy sales champion of more than 400,000 yuan for many times. Up to now, the ideal L9 has ranked first in China's large SUV sales for 11 consecutive months, gaining the favor and recognition of more and more Chinese family users.
The ideal L9 is the first model of the ideal L series, equipped with self-developed new generation extended range electric system, chassis system, ideal intelligent driving AD Max, ideal intelligent space SS Max and other flagship configurations. In August, Li Auto officially released the ideal L9 Pro version model, covering the price range of 400,000-500,000 yuan more comprehensively, bringing more choices to family users. The ideal L9 Pro is equipped with the ideal intelligent driving AD Pro as standard, which can realize safe and comfortable high-speed NOA-assisted driving, and more than 100 other flagship configurations are consistent on the ideal L9 Pro and ideal L9 Max, achieving a flagship experience. With the launch of the ideal L9 Pro, the delivery volume of the ideal L9 this month will also return to more than 10,000 units.
Thanks to the ideal L9's driver assistance system, such as standard functions including Automatic Emergency Braking (AEB) and Lane Keeping Assist (LKA), it can effectively improve travel safety and reduce the accident rate, thereby helping users reduce insurance costs during vehicle use. At the same time, according to the statistics of the tripartite platform, the one-year value retention rate of the ideal L9 is also higher than the average of the same class. In addition, the direct management system of Li Auto's national after-sales service center provides users with a full range of transparent and reassuring services from repair to maintenance, paying attention to every detail experience.
Ideal L9 continues to be recognized by authoritative bodies
In the past year, Ideal L9 has obtained a number of authoritative certifications. In terms of body safety, the flagship ideal fortress safety body ™ created by the ideal L9 forms a 360° all-round protection for family members in every position in the car. In November 2022, China Insurance Automobile Safety Index (C-IASI) released the latest batch of evaluation results, and the ideal L9 received "G" (excellent) scores in the safety evaluation of occupants in the car, pedestrian safety evaluation outside the car, and vehicle auxiliary safety evaluation. As a large SUV built for families, the ideal L9 regards the safety protection of the co-pilot's lover, the children in the rear and the elderly as equally important. The R&D team of Ideal Auto chose to list the 25% offset collision on the occupant side as a mandatory standard development project, invested the same R&D resources as the driver's side, and specially developed the first 25% small offset collision sub-test system in China to protect the safety of the occupant side without compromise. As a result, the ideal L9's 25% frontal offset, occupant-side 25% offset, and side-impact all received the highest rating of G (excellent).
In April this year, a new batch of China New Car Evaluation Regulations (C-NCAP) test results were announced, and the ideal L9 won the five-star evaluation of the 2021 version of the C-NCAP upgraded version test with a comprehensive score rate of 91.3%. In fact, the ideal fortress safety body ™ has introduced more than 40 full-scenario full-working vehicle crash tests, which are more stringent than the standard specifications of various types of collision safety, so as to achieve equal safety technology in a real sense.
In the same month, China Automotive Engineering Research Institute Co., Ltd. (CARE) announced the evaluation results of the first batch of sub-models of the IVISTA China Intelligent Vehicle Index in 2023. Ideal L9 has received four "G" (excellent) evaluations and five-star smart star ratings in four projects: intelligent driving, intelligent safety, intelligent parking, and intelligent interaction. The ideal L9 has also become the model with the highest performance in the IVISTA China Intelligent Vehicle Index. In the past year, Ideal Intelligent Driving AD and Ideal Intelligent Space SS have also been continuously iterated and optimized, bringing users an intelligent experience of "sustainable growth" through OTA.
In terms of in-vehicle health, at the end of last year, the China Automotive Engineering Research Institute Co., Ltd. and the China Automotive Health Index led by the International Association of Transportation Medicine released the latest batch of ratings, and the ideal L9 obtained five-star certification in four tests (five-star for volatile organic compounds and odor intensity in the car, particulate matter in the car, sensitizers in the vehicle, and electromagnetic radiation in the vehicle). For example, in terms of formaldehyde, which users are particularly concerned about, the formaldehyde test content in the vehicle of ideal L9 is 0.007 mg/m³, which is only 7% of the limit required by the national interior air quality standard. The Ideal L9 has also become the only luxury large SUV in China to achieve the best results in China's New Car Evaluation Regulations (C-NCAP), China Insurance Auto Safety Index (C-IASI), China Auto Consumer Research and Evaluation (CCRT) and China Auto Health Index (C-AHI).
Through OTA upgrades, Ideal L9 continues to grow
Li Auto is committed to continuously providing users with intelligent and cutting-edge functions and experiences. This year, Li Auto has completed a total of eight version upgrades through OTA, adding and optimizing more than 100 new functions and experiences, including Mission Master, Tuner Master, Sentinel Mode, LKA Plus, and a small master mode exclusively for children. These functions are mainly due to the underlying algorithm developed by Li Auto, which gives more control of the vehicle to the user, and fully meets the realization of user preferences.
In terms of driving control, the ideal L9 is the first model in the L series to be equipped with the ideal magic carpet air suspension ™. At present, the cumulative delivery of models equipped with ideal magic carpet air suspension ™ has exceeded 200,000 units. Of all the ideal L-series models delivered, 93% are equipped with ideal magic carpet air suspension ™. The ideal magic carpet air suspension is the first self-developed magic carpet air suspension system in China, and it is also the first intelligent air suspension ™ designed for the driving comfort of the whole family, pursuing the perfect balance of ultimate comfort and flexible control. As an intelligent air suspension with "brains" and "lifelong growth", the ideal magic carpet air suspension 2.0 will also be fully pushed to users through OTA this month, providing two options: "comfortable magic carpet" and "sports magic carpet", so that the same set of suspension ™has two styles.
In terms of intelligent driving, the highly anticipated urban NOA function also has the latest push plan. Starting in September, Li Auto will push the internal beta version of commuter NOA to early bird users, covering 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu. The push coverage will cover 20 cities in October, reach 50 in November, and further expand to 100 cities nationwide in December this year.
All along, Li Auto will adhere to the user value as the center, create products and services that exceed user needs, and continue to "create mobile homes and happy homes" for a wider range of family users.