With the successful holding of the "Li Ning Infinite Possibility Games" in Hongqiao Sports Park, new products such as Wade series, anti-Wu BADFIVE series, running series, sports life series, and traceability series were unveiled simultaneously. Today (August 26) at 20 pm, the same product of the "Li Ning Infinite Possibility Games" show will be launched on Tmall Super Brand Day, and will be successively launched on Li Ning's online and offline sales channels.
The "Li-Ning Infinite Possibility Games" is a unique event, breaking the boundaries between the show and the sports field, boldly recreating the surging vision of the arena, the appearance of the torch symbolizing the spirit of sportsmanship, and the live screen and broadcast screen that restores the elements of the arena. With the proposition of "the infinite possibilities of sports", the event vividly presents multi-sport scenes such as basketball, running, sports life, and outdoors, deeply integrates multi-sport scenes and trend inspiration, and conveys Li-Ning's brand culture and spirit of "anything is possible".
The event site set up many sports attributes and infinite fun linkage links such as cross windmill yoga challenge, aerial relay shooting imitation challenge, European step layup challenge, table tennis ball & basketball challenge, etc. Li Ning signed legendary star and new basketball Hall of Famer Dwyane Wade and walked the catwalk with basketball in hand, kicking off the show of the Infinite Possibility Games. On the runway, new products such as Wade series, anti-Wu BADFIVE series, running series, sports life series, and trendy outdoor series were all unveiled.
It is reported that the Wade series and French artist Cyril Lancelin brought a collaboration model, inspired by Friends & Family, presenting the image of the dog Tre, an important family member of Wade. IN TERMS OF SHOES, THE NEW WADE INFINITY IS MADE OF 3D PRINTING TECHNOLOGY AND IS MOLDED IN ONE PIECE. The design is inspired by the floating texture of marine life, which is a combination of biological and industrial sense, and the heel is integrated with Wade's classic rice logo LOGO.
The anti-Wu BADFIVE collection features a jacket as an extension of the design, the color echoes neutral pink, and the green and red coral colors symbolize the gift, interpreting the inspiration for court companions, pairs, and Valentine's Day gifts. The running series focuses on off-road scenes, combining the sharp sense of speed of future aircraft with the tough posture of off-road mecha vehicles to create an expression of both sporty and fashionable appearance.
The design of sports life series products is inspired by six classic and trendy sports scenes such as gymnastics, skateboarding, table feathers, cycling, street dance, boxing, etc., with the champion gene of creating "stars" as the core element. The traceable series, based on Chinese culture, focuses on the core categories of trendy outdoor - storm jackets and trench coats, and focuses on the important water repellent function in the complex natural and climatic environment.
Innovation is the foundation of Li-Ning's development. This Infinite Possibility Games not only shows Li Ning's long-term layout and strength in professional sports resources, but also reflects the innovative vitality of Li Ning's brand. At 20 pm on August 26, the same products of the "Li-Ning Infinite Possibility Games" will be launched on Tmall Super Brand Day, and will be successively launched on Li-Ning's online and offline sales channels.
Image from Li Ning
Written by: Li Songnan
Editor: Gao Qin
Responsible editor: Li Jingying