Before reading this article, click "Follow" in the upper right corner, which is convenient for you to discuss and share, and can bring you a different sense of participation, thank you for your support!
In the field of live broadcasting, Brother Xiao Yang's live broadcast room can be called the top stream among top anchors!
How many people envy the huge turnover of a live broadcast. It can be said that in the era of big dividends in the field of mainland live broadcasting, Brother Xiao Yang has come to the forefront and seen the big cake!
Of course, this is actually in line with the normal logic of success! It all has a lot to do with their professionalism and attitude towards live streaming! Combining its own advantages and its own characteristics, following the trend of the great era, we can often achieve great success!
However, as the live broadcast industry has penetrated deeper and deeper into all levels of society, and with the arrival of the wave of national live broadcasting, the author has recently noticed that Xiao Yangge's live broadcast room seems to have a downward trend. Popularity compared to the past!
In a recent live broadcast with goods, Brother Xiao Yang invited the famous movie star Guan Zhilin to the live broadcast room to help. Based on past experience, there should be at least 1 million people in the live broadcast room. However, in the live broadcast that day, we noticed that the number of Xiao Yang brothers was already around 400,000, and it did not increase again! Although this data is out of reach for the vast majority of streamers, if compared with his own achievements, this decline is very obvious! Moreover, the popularity of Sanyang's most popular anchor Xiaohuang live broadcast room has fallen below 100,000, which was a very rare phenomenon in the past. This decline in popularity almost indicates that Xiao Yang's company has begun to usher in a bottleneck period of development!
In fact, as long as it is a business behavior, there will be such a development logic in it. Everything in the world has ups and downs, everything changes, whether it is live broadcast or industry, it is the same! And as Xiao Yang's Sanyang Company continues to expand its business territory, people can also see that the company's extremely complex business logic binds a large number of capable anchors to sell products under the common banner! With the exposure of Xiaoyange's business model, many people are increasingly seeing how deep the water of the live broadcast industry is!
Regarding the question of why Xiao Yang's live broadcast ushered in a decline in popularity, the author found a netizen's point of view in the netizen message, and I personally think it is very pertinent!
This netizen said, "In comparison, a certain Poké is not cheap"!
In fact, this netizen's point of view, as long as we calm down and think carefully, we can find that it does exist objectively!
The anchor pays attention to the atmosphere in the process of selling goods, and Xiao Yang's live broadcast room has accurately grasped the atmosphere creation for a long time in the past. In this process, people buy things because of the atmosphere. On the contrary, it's not just a reason to buy something because of price comparisons. To put it bluntly, this is typical impulse consumption!
Not only in Brother Yang's live broadcast room, if we compare other live broadcast rooms, we can also clearly find this situation. In fact, the products sold by anchors are often not so valuable in the normal e-commerce environment. But through the anchor's vigorous shouting, various gimmicks, various plots, all increase the added value of this product, the ultimate goal is to make the majority of netizens willing to pay for high-priced products!
Of course, speaking of this, some friends may not think so, thinking that they bought something in the Xiao Yang Ge live broadcast room, but it is cheaper than some first-class e-commerce platforms!
Here we can't completely deny that Brother Yang, including most of the things sold in the anchor's live broadcast room, are expensive, but for anchors of Brother Xiao Yang's level, he can choose a few pieces from his own products to reduce costs. Purposeful pricing, specially let everyone compare, these products are indeed cheaper than usual, but these cheap products are so insignificant in the entire e-commerce product market, which is why almost all products are currently available. The trick played by the anchor!
As for the things we mentioned above, in fact, more and more people are beginning to understand the rules of this industry more clearly. Even a person as red as Brother Xiao Yang can't escape this rule! After seeing through this rule, netizens and fans will become more rational when placing orders, such as asking themselves whether they need it? I actually compare the price, quality, brand of the same product on other platforms on the web! And often after this temporary calm and screening, the products in the hands of the anchor are no longer cost-effective!
After the repeated use of the anchor's strategy, it has led to the trend of people buying anchor products more and more rationally! At the same time, because Brother Xiao Yang's live broadcast ideas and style have not undergone major adjustments and changes for a long time, this objectively has also caused a certain degree of aesthetic fatigue!
Therefore, based on the above reasons, we can see that Brother Yang's live broadcast has encountered a bottleneck, and its popularity has also declined. Whether it is for their company or the entire industry, it is actually an inevitable experience in the development process. A link, I don't know if everyone agrees with this view?
Statement: The content does not have any violations of laws and regulations, all content is not to spread any negative energy, alert future generations, must be a good citizen who abides by the law, engage in normal business activities, remember the important mission of the new era of socialism, please review the teacher to allow it to pass, thank you!
If the content of the article involves the content of the work, copyright images, infringement, rumors or other problems, please contact to delete. Finally, if you have any different ideas about this event, welcome to leave a message in the comment area to discuss!