Young people's preference for "dopamine" has spread from dressing to traveling. Mafengwo's first "Dopamine" Travel Report for Young People, released on August 22, showed that the wonderful combination of color and architecture quickly set off a wave of young people looking for "dopamine" attractions. With its brilliant colors and exotic architecture, the fairytale castle-like Manzhouli Matryoshka Square topped the list of "dopamine" destinations loved by young people, followed by the "blue town" of Kazanqi in Xinjiang and Qingshan Fishing Village of Qingdao "China's version of Cinque Terre".
Compared with colorful buildings, chasing "fleeting colors" at a specific time is a routine "sense of travel ritual" for more and more young people every year. On the limited color list of young people's "can't stop", although "flower viewing" occupies eight seats with an absolute advantage, Hulunbuir grassland has gained the most love for its "excellent every season" characteristics.
This year, as strongly as outbound travel, there are also star concerts, following the footsteps of idols to the south and north, almost becoming the "main theme" of many young people's travel this year. The post-90s and post-95s are the main forces that travel with concerts, accounting for 55.6%. 51.6% of tourists choose to go to a youth pact with classmates or friends. The transportation and accommodation costs for cross-city concerts are relatively high, making the consumption of more than 2,000 yuan account for 64.2%, of which more than 5,000 yuan accounts for 29.3%.
The booming concerts have brought immeasurable economic benefits to destination tourism, with more than 30 celebrities coming to the concert, helping Guangzhou to the top of the list of popular concert cities. Jay Chou's concert helped Haikou raise 976 million, which not only reached 3 times the tourism income of Haikou's Dragon Boat Holiday, but even 100 million higher than the tourism income of the May Day holiday.
Just like the concerts, there are various sporting events that drive the destination to "take off". Chengdu, which is a popular tourist city, is riding the dust under the blessing of the Universiade, and Hangzhou, which is about to host the Asian Games, is not far behind, but the most eye-catching is the once little-known small city of Rongjiang in the southeast of Qian. As a private competition, the "village super" has almost become a phenomenal event this year, opening up new ideas for the development of the cultural tourism industry driven by urban sports IP, and the amount of Rongjiang-related content on the platform soared by 792% year-on-year.
Young people's emphasis on travel Chinese content and in-depth experience has made "getting to know a city, start with a local museum" become their consensus. In addition to exploring history, learning about urban culture, and buying cultural creativity, seeing the true appearance of "strange cultural relics" has become a new reason for them to check in to the museum.
Sanxingdui Museum, which has just opened its new museum, topped the list of niche museums with the fastest rise in popularity, and even if they have been there, many young people are willing to brush twice or even three times for the new museum. "Speechless Bodhisattva" was born as the "top" of the emoji world, allowing the Jingdezhen Chinese Ceramics Museum to rush into the top five.
Wang Xiaoxue, a senior researcher at Mafengwo Tourism Research Institute, said that in the absence of well-known collections or IPs, niche museums need to not only find unique ways and make more efforts in personalized and differentiated experiences, but also spread knowledge and culture through more interesting and creative forms. In addition to the emojis spontaneously created by young people, the official "play terrier" of major museums also contributed to the emergence of niche museums.
Image source: Hornet's Nest