Another giant thunderstorm, [Ballet Ash Mushroom Cool] directly operated campus enterprise capital chain broke, some campuses began to suspend classes in early August. Under the reality that large institutions cannot resist, where is the development space of small and medium-sized institutions?
To answer this question, look at the scale of employment. In China, 116 people per 1,000 people work in the education and training industry (11 per thousand), compared with less than half in the United States. This means that high industry attractiveness is accompanied by fierce competition. This can be seen from the popularity of admissions agents in the first half of the year: many institutions know that it is a pit, but they still moth to the fire without hesitation, and rush to the sickle of the admissions company. What this says is the cruelty of industry competition.
✅ Teaching and training practitioners understand a truth, that is, adhering to the original intention of education and taking the growth and development of students as the core is the top priority of running a school. After all, training is different from other industries: when you buy an inferior product, it's a big deal to change one, and the child chooses the wrong training institution, it can ruin a lifetime. Only by continuously improving the quality of teaching and learning and meeting the expectations of students and parents can institutions excel in a competitive environment.
㊙️ The suppression of the three-year epidemic and double reduction has made many practitioners gradually lose their rationality. At the beginning of the year, the wind direction thought that the epidemic was finally over, and the focus was to make a lot of money. As a result, many people began to blindly expand, frantically recruit, and open branches to expand investment. Not to mention the adverse impact of this year's economic environment, in normal times, without management support and hardware preparation such as teachers, this barbaric growth practice is difficult to support. Once there is a problem with cash flow or word of mouth, the only way left for the institution is thunderstorm.
There is also a common saying that the market is shrinking due to the decline in births. Here is a set of data: in 2011~2017, our birth rate remained above 12 per thousand, peaked at 12.43 in 17 years, and began to decline to 11 per 1,000 in 2018. Children at this stage should still be the main force of current students in most institutions. If we have to talk about the impact, that is, the economic downturn has led to increased economic pressure on households, parents may cut education expenditure, pay more attention to the benefits of education investment, and be more cautious about the choice of institutions.
✅ From the current form, there is a high probability that there is still a long and difficult period of time, ranging from less than two years to five years. Optimism is okay, but we must put "rationality" first, cautious expansion, open source and cost reduction, cash flow and class consumption must be tough. Despite the challenges of fierce competition and economic downturn, training providers still have the opportunity to succeed and grow by continuously improving the quality of teaching, innovating curricula, and listening to the needs of parents. In this process, focusing on the needs and development of children and always maintaining the original intention of education will be the key to success.
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#Education#Training Institutions