Perfume, lipstick, couples, and holiday gifts "old three" have been searched by male users again.
As the Chinese people's own "Valentine's Day", Qixi is undoubtedly another "big test" for most men. What to send? According to the search data of users of the official APP Meow Street platform of INtime Department Store in the week before Qixi, the "old three" of the festival: perfume, lipstick, and couple models have once again become the top three searches for male users. "All three every year." The relevant operation staff of the Meow Street APP said, "Among the top ten popular search terms, there may be changes in the ranking, but they have never been absent." It is reported that in order to facilitate men's purchase of gifts, Qixi Node Meow Street began to stock up a month in advance to ensure the depth of inventory of popular goods such as perfumes, lipsticks, couples' watches, accessories, shoes and clothing, and the products marked "Qixi" on the platform nearly doubled compared with the same period last year.
Qixi Meow Street search hot words, perfume, lipstick, couple "old three" dominates
In addition to the festival "old three", the platform's popular search terms also revealed some new consumption trends. The data shows that new options such as "celebrities with the same style" are also gaining momentum. The shoes and accessories worn by celebrity trendy people are the same, adding more surprises to the romantic Qixi.
The last stubbornness of the single "i person": do not go out and wait for peach blossoms at home
It is not only couples who are paying for Tanabata, but also single "i people" who are expressing their wishes to get rid of the single with "practical actions". The data shows that "peach blossom" has also become a new search hot word, and the sales of gold jewelry transfer beads, peach blossom bracelets and other goods have also risen. It's just that the "i people" did not go out the door, but placed orders at home to pray for themselves. Not going out and waiting for peach blossoms at home is the last stubbornness of single "i people".
The popularity of the peach blossom blossom bracelet has increased significantly
Meow Street launched the "Meow Street A&A" AI intelligent shopping guide
The more choices there are, the more difficult it is to decide, and "listening to advice" has become the mainstream consciousness of this year's Qixi consumption. First look at the popular, then search for evaluation, multi-party comparison, and finally place an order, a set of operations, the probability of stepping on the pit drops a lot. In order to help users make good choices, Meow Street launched the "Meow Street A&A" AI smart shopping guide new function before Qixi Festival. "Gifts for girls/boys" "How to give gifts to different types of men?" "Enter the question, Meow Street Answer AI intelligent shopping guide can give suggestions according to the platform data for users' reference.
Meow Street launched the "Meow Street A&A" AI intelligent shopping guide
It is understood that the function is currently in the testing stage, and with the continuous use of users, Meow Street A&A will become more intelligent and the suggestions given will be richer (Zhejiang Economic Radio reporter Ying Zhi).